MG Marketing » display advertising http://mg-mk.com/en Online Marketing Agency Tue, 21 Apr 2026 09:47:31 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 17 useful search marketing stats from Merkle’s Q2 2016 report http://mg-mk.com/en/17-useful-search-marketing-stats-from-merkle%e2%80%99s-q2-2016-report/ http://mg-mk.com/en/17-useful-search-marketing-stats-from-merkle%e2%80%99s-q2-2016-report/#comments Tue, 26 Jul 2016 14:49:21 +0000 admin http://mg-mk.com/en/17-useful-search-marketing-stats-from-merkle%e2%80%99s-q2-2016-report/ This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile growth is strong but slowing Shopping Ads traffic from Google image search and Yahoo surges Google’s expanded text ads have had only a modest impact The report covers the latest trends in paid search , organic search, social media, display advertising, and comparison shopping engines, so let’s cherry-pick some of the highlights… Paid Search Advertiser spending on Google paid search grew 22% Y/Y in Q2 2016, a slight deceleration from 25% growth in Q1.

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17 useful search marketing stats from Merkle’s Q2 2016 report

]]> http://mg-mk.com/en/17-useful-search-marketing-stats-from-merkle%e2%80%99s-q2-2016-report/feed/ 0 Five brief but helpful tips for Google AdSense placement http://mg-mk.com/en/five-brief-but-helpful-tips-for-google-adsense-placement/ http://mg-mk.com/en/five-brief-but-helpful-tips-for-google-adsense-placement/#comments Mon, 27 Jun 2016 11:56:57 +0000 admin http://mg-mk.com/en/five-brief-but-helpful-tips-for-google-adsense-placement/ AdSense is an advertising service provided by Google that gives webmasters a free and relatively simple way of earning money through display advertising on their site. Of course the terrain of display advertising in the last few years has become a rocky place. With more and more people subconsciously becoming used to ignoring display and the rise of other content-led marketing methods .

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Five brief but helpful tips for Google AdSense placement

]]> http://mg-mk.com/en/five-brief-but-helpful-tips-for-google-adsense-placement/feed/ 0 Everything you always wanted to know about programmatic but were too afraid to ask http://mg-mk.com/en/everything-you-always-wanted-to-know-about-programmatic-but-were-too-afraid-to-ask/ http://mg-mk.com/en/everything-you-always-wanted-to-know-about-programmatic-but-were-too-afraid-to-ask/#comments Thu, 12 May 2016 14:50:28 +0000 admin http://mg-mk.com/en/everything-you-always-wanted-to-know-about-programmatic-but-were-too-afraid-to-ask/ One of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key takeaway from a panel of experts discussing programmatic at a recent ClickZ Live digital marketing conference.

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Everything you always wanted to know about programmatic but were too afraid to ask

]]> http://mg-mk.com/en/everything-you-always-wanted-to-know-about-programmatic-but-were-too-afraid-to-ask/feed/ 0 Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’ http://mg-mk.com/en/dennis-publishing%e2%80%99s-paul-lomax-on-adblocking-and-%e2%80%98anti-ad-zealots%e2%80%99/ http://mg-mk.com/en/dennis-publishing%e2%80%99s-paul-lomax-on-adblocking-and-%e2%80%98anti-ad-zealots%e2%80%99/#comments Fri, 29 Apr 2016 10:31:02 +0000 admin http://mg-mk.com/en/dennis-publishing%e2%80%99s-paul-lomax-on-adblocking-and-%e2%80%98anti-ad-zealots%e2%80%99/ The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on.  Paul Lomax is CTO and Head of Product Development at Dennis Publishing  (founded by the great Felix Dennis), an independent group which publishes many different titles, online and offline.

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Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’

]]> http://mg-mk.com/en/dennis-publishing%e2%80%99s-paul-lomax-on-adblocking-and-%e2%80%98anti-ad-zealots%e2%80%99/feed/ 0 Five tips for low-risk Google Display Network testing http://mg-mk.com/en/five-tips-for-low-risk-google-display-network-testing/ http://mg-mk.com/en/five-tips-for-low-risk-google-display-network-testing/#comments Thu, 07 Apr 2016 13:45:25 +0000 admin http://mg-mk.com/en/five-tips-for-low-risk-google-display-network-testing/ So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing . You want to continue to scale and are considering doing it via Google Display Network (GDN), but you’re aware of the possible drawback: a lot of wasted spend on poor quality, low-intent traffic.

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Five tips for low-risk Google Display Network testing

]]> http://mg-mk.com/en/five-tips-for-low-risk-google-display-network-testing/feed/ 0 Dictionary of ad buying: key terms and acronyms http://mg-mk.com/en/dictionary-of-ad-buying-key-terms-and-acronyms/ http://mg-mk.com/en/dictionary-of-ad-buying-key-terms-and-acronyms/#comments Thu, 31 Mar 2016 15:18:03 +0000 admin http://mg-mk.com/en/dictionary-of-ad-buying-key-terms-and-acronyms/ For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin.

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Dictionary of ad buying: key terms and acronyms

]]> http://mg-mk.com/en/dictionary-of-ad-buying-key-terms-and-acronyms/feed/ 0 Seven ways publishers have reacted to ad blockers http://mg-mk.com/en/seven-ways-publishers-have-reacted-to-ad-blockers/ http://mg-mk.com/en/seven-ways-publishers-have-reacted-to-ad-blockers/#comments Tue, 15 Mar 2016 14:46:49 +0000 admin http://mg-mk.com/en/seven-ways-publishers-have-reacted-to-ad-blockers/ There is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of revenue for them. According to a report by Adobe and Page Fair , the loss reached $21.8 billion during 2015 and this has created an imperative need to tackle this increasing threat before it has any further impact on their existing advertising model (and their main source of profit)

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Seven ways publishers have reacted to ad blockers

]]> http://mg-mk.com/en/seven-ways-publishers-have-reacted-to-ad-blockers/feed/ 0 10 remarketing facts that will supercharge your PPC strategy http://mg-mk.com/en/10-remarketing-facts-that-will-supercharge-your-ppc-strategy/ http://mg-mk.com/en/10-remarketing-facts-that-will-supercharge-your-ppc-strategy/#comments Thu, 10 Mar 2016 13:16:50 +0000 admin http://mg-mk.com/en/10-remarketing-facts-that-will-supercharge-your-ppc-strategy/ Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing .

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10 remarketing facts that will supercharge your PPC strategy

]]> http://mg-mk.com/en/10-remarketing-facts-that-will-supercharge-your-ppc-strategy/feed/ 0 How to Frack Your Content Marketing and Close The Social Loop http://mg-mk.com/en/how-to-frack-your-content-marketing-and-close-the-social-loop/ http://mg-mk.com/en/how-to-frack-your-content-marketing-and-close-the-social-loop/#comments Thu, 24 Apr 2014 16:06:56 +0000 admin http://mg-mk.com/en/how-to-frack-your-content-marketing-and-close-the-social-loop/ Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using […] Author information Chase McMichael CEO at InfiniGraph, Inc. Chase is the CEO and Co-Founder of InfiniGraph

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How to Frack Your Content Marketing and Close The Social Loop

]]> http://mg-mk.com/en/how-to-frack-your-content-marketing-and-close-the-social-loop/feed/ 0 How Many Ways Can You Optimize a Google Display Campaign? by @PPCJoeC http://mg-mk.com/en/how-many-ways-can-you-optimize-a-google-display-campaign-by-ppcjoec/ http://mg-mk.com/en/how-many-ways-can-you-optimize-a-google-display-campaign-by-ppcjoec/#comments Tue, 25 Mar 2014 11:04:01 +0000 admin http://mg-mk.com/en/how-many-ways-can-you-optimize-a-google-display-campaign-by-ppcjoec/ As a paid search marketer, I’ve spent the majority of my career managing search campaigns—focusing my time on keywords, ad copy, account structure, bids, match types, campaign settings, and landing pages. As display advertising has improved over the years (and search network CPC’s have risen dramatically in certain verticals), I now understand the need for […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency.

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How Many Ways Can You Optimize a Google Display Campaign? by @PPCJoeC

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