MG Marketing » earned media

Is Donald Trump’s earned media hurting his brand?

admin — Wed, 10 Aug 2016 14:56:15 +0000

The 2016 US election features a presidential candidate like no other . Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he’s active on, and on Twitter, his most prolific channel, he has over 10 million, approximately two million more than his opponent, Hillary Clinton

Three ways to protect your business from ad-blockers

admin — Wed, 09 Mar 2016 15:28:27 +0000

New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising . As is the case with any new regulation, there are some who are opposed to the restrictions

See the rest here:
Three ways to protect your business from ad-blockers

Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices

admin — Tue, 29 Dec 2015 11:30:09 +0000

For any brand, reputation is everything—and reputations are often built (or torn down) with earned media . From a glowing news article about one of your products to that horrific Yelp review, every brand experiences the benefits and drawbacks of earned media

Go here to read the rest:
Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices

#SXSWi 2014 Recap: The Science of Predicting Earned Media by @wonderwall7

admin — Mon, 10 Mar 2014 01:28:46 +0000

Hearing about how to predict earned media, which is ¨when the customer becomes the channel,¨ according to Forrester Research, was a packed room and featured experts from The Hershey Company and Visual Measures, among others. The session opened with Seraj Bharwani, the Chief Analytics Officer of Visual Measures explaining why we are so interested in measuring and […] Author information Kelsey Jones Search & Social Consultant at MoxieDot.

Follow this link:
#SXSWi 2014 Recap: The Science of Predicting Earned Media by @wonderwall7

Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media

admin — Wed, 17 Apr 2013 16:00:33 +0000

Online marketing is full of opportunities. It’s part of what makes it exciting.

Go here to read the rest:
Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media

Integrated Marketing: If You Want Your Digital Media To Be Great, You Must Integrate

admin — Wed, 22 Aug 2012 13:42:52 +0000

The role of media in helping brands become more relevant online has entered a time where words like “convergence” and “integration” best describe the multiple channels, approach, and skill sets necessary to succeed. The days of single device access to the Internet have given way to a range of connected devices including tablets, smartphones, and even cars and kitchen appliances.

Go here to read the rest:
Integrated Marketing: If You Want Your Digital Media To Be Great, You Must Integrate