MG Marketing » employee advocates http://mg-mk.com/en Online Marketing Agency Sun, 05 Apr 2026 12:00:24 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Go All-In On Opportunity: What The Great Reshuffle Means For B2B Marketers http://mg-mk.com/en/go-all-in-on-opportunity-what-the-great-reshuffle-means-for-b2b-marketers/ http://mg-mk.com/en/go-all-in-on-opportunity-what-the-great-reshuffle-means-for-b2b-marketers/#comments Wed, 04 May 2022 10:30:16 +0000 admin http://mg-mk.com/en/go-all-in-on-opportunity-what-the-great-reshuffle-means-for-b2b-marketers/ What does the great reshuffle — the world’s pandemic-driven workforce shift — mean for B2B marketers, and how can you go all-in on its opportunities while meeting its challenges head on? Nature more often than not seems to have an innate ability to accompany undeniable calamity with something positive, and indeed with the pandemic we’ve also gotten the great reshuffle — which may at first not seem like something entirely good, until we take a closer look. Just as the creation of the web forced upheaval on the pre-web Internet, with each challenge came nearly boundless opportunity, and in some ways the great reshuffle is yet another offshoot of the changes the web itself has given to the world

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Go All-In On Opportunity: What The Great Reshuffle Means For B2B Marketers

]]> http://mg-mk.com/en/go-all-in-on-opportunity-what-the-great-reshuffle-means-for-b2b-marketers/feed/ 0 Mold Your Engaged Employees Into Brand Advocates http://mg-mk.com/en/mold-your-engaged-employees-into-brand-advocates/ http://mg-mk.com/en/mold-your-engaged-employees-into-brand-advocates/#comments Tue, 15 Jan 2013 11:00:25 +0000 admin http://mg-mk.com/en/mold-your-engaged-employees-into-brand-advocates/ Matt Ridings & Michael Brito Advocating For Employee Advocacy Employee engagement is key in improving productivity in any industry.  A happy employee is much more likely to be more productive than their counterparts. A recent study from the National Business Research Institute (NBRI) shares just how important it is to keep employees engaged.  Findings include: Engaged employees product twice as much work product in the time as unengaged employees The average adult spends a quarter to a third of their waking life at work 40% – 80% of customer satisfaction is affected by employee attitudes Additionally NBRI identified the following six traits of engaged employees: Believe in their organization Have the desire to work to make things better Understand the business context and the bigger picture Are respectful and helpful to colleagues Are willing to go the extra mile Stay up to date with developments within their industry Many organizations are missing a key opportunity to turn engaged employees into advocates for their brand.  I recently attended a session at NMX Las Vegas featuring Michael Brito ( @britopian ) and Matt Ridings ( @techguerilla ) where they discussed the necessity for advocacy from both inside and outside the organization.  Don’t think your employees can be advocates for your company?  Think again! Why Is Advocacy Important? Advocacy for any brand is a sign of trust.  People purchase from companies that they like and trust.  Why is this important?  Often an organization’s employees are overlooked when it comes to advocacy development

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Mold Your Engaged Employees Into Brand Advocates

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