MG Marketing » engagement http://mg-mk.com/en Online Marketing Agency Sun, 05 Apr 2026 12:00:24 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 6 B2B Content Marketing Summertime Sizzlers To Increase Audience Engagement http://mg-mk.com/en/6-b2b-content-marketing-summertime-sizzlers-to-increase-audience-engagement/ http://mg-mk.com/en/6-b2b-content-marketing-summertime-sizzlers-to-increase-audience-engagement/#comments Tue, 01 Jun 2021 13:14:10 +0000 admin http://mg-mk.com/en/6-b2b-content-marketing-summertime-sizzlers-to-increase-audience-engagement/ I’m going to knock on wood as I type this, but: It looks like we might have a (mostly) normal summer this year in the U.S. After the lockdowns, isolation, anxiety and fear of 2020, it finally feels like things are opening up. This is all great for everything except getting people to read your marketing content

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6 B2B Content Marketing Summertime Sizzlers To Increase Audience Engagement

]]> http://mg-mk.com/en/6-b2b-content-marketing-summertime-sizzlers-to-increase-audience-engagement/feed/ 0 5 Striking Insights On Successful B2B Marketing Engagement http://mg-mk.com/en/5-striking-insights-on-successful-b2b-marketing-engagement/ http://mg-mk.com/en/5-striking-insights-on-successful-b2b-marketing-engagement/#comments Mon, 05 Apr 2021 10:30:51 +0000 admin http://mg-mk.com/en/5-striking-insights-on-successful-b2b-marketing-engagement/ How important is engagement in B2B marketing? To say that engagement plays a crucial role in creating successful B2B marketing content is an understatement, as it’s how we connect with customers, and a key element in the process of building trust and the desire to continue interaction with a brand.

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5 Striking Insights On Successful B2B Marketing Engagement

]]> http://mg-mk.com/en/5-striking-insights-on-successful-b2b-marketing-engagement/feed/ 0 Peer content: when marketing meets care http://mg-mk.com/en/peer-content-when-marketing-meets-care/ http://mg-mk.com/en/peer-content-when-marketing-meets-care/#comments Fri, 12 Aug 2016 11:46:32 +0000 admin http://mg-mk.com/en/peer-content-when-marketing-meets-care/ Marketing and customer care intersect at peer content, which results in more interaction on social. Something that too many marketers treat and measure like TV.

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Peer content: when marketing meets care

]]> http://mg-mk.com/en/peer-content-when-marketing-meets-care/feed/ 0 Just because they’re sharing, it doesn’t mean they’re reading http://mg-mk.com/en/just-because-they%e2%80%99re-sharing-it-doesn%e2%80%99t-mean-they%e2%80%99re-reading/ http://mg-mk.com/en/just-because-they%e2%80%99re-sharing-it-doesn%e2%80%99t-mean-they%e2%80%99re-reading/#comments Mon, 20 Jun 2016 14:40:25 +0000 admin http://mg-mk.com/en/just-because-they%e2%80%99re-sharing-it-doesn%e2%80%99t-mean-they%e2%80%99re-reading/ If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only shared the article but actually read it too.  In news that will embolden some, depress others and possibly surprise nobody, a new study by computer scientists at Columbia University and the French National Institute reveals that 59% of links shared on social media have never actually been clicked

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Just because they’re sharing, it doesn’t mean they’re reading

]]> http://mg-mk.com/en/just-because-they%e2%80%99re-sharing-it-doesn%e2%80%99t-mean-they%e2%80%99re-reading/feed/ 0 New Twitter Study From @StoneTemple Shows How Mentions, Length, and Images Affect Engagement by @wonderwall7 http://mg-mk.com/en/new-twitter-study-from-stonetemple-shows-how-mentions-length-and-images-affect-engagement-by-wonderwall7/ http://mg-mk.com/en/new-twitter-study-from-stonetemple-shows-how-mentions-length-and-images-affect-engagement-by-wonderwall7/#comments Thu, 11 Dec 2014 17:00:10 +0000 admin http://mg-mk.com/en/new-twitter-study-from-stonetemple-shows-how-mentions-length-and-images-affect-engagement-by-wonderwall7/ Eric Enge and his Stone Temple Consulting team have released on a new study on Twitter engagement today, specifically examining the effects of metrics like hashtag length, social authority, and images on the number of Favorites and Retweets. Eric gave me an exclusive interview on the study and how its insights are important to social media marketers. 1.

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New Twitter Study From @StoneTemple Shows How Mentions, Length, and Images Affect Engagement by @wonderwall7

]]> http://mg-mk.com/en/new-twitter-study-from-stonetemple-shows-how-mentions-length-and-images-affect-engagement-by-wonderwall7/feed/ 0 Visual Content Marketing and Most-Searched Retail Brands by @chasemcmichael http://mg-mk.com/en/visual-content-marketing-and-most-searched-retail-brands-by-chasemcmichael/ http://mg-mk.com/en/visual-content-marketing-and-most-searched-retail-brands-by-chasemcmichael/#comments Tue, 14 Jan 2014 17:00:37 +0000 admin http://mg-mk.com/en/visual-content-marketing-and-most-searched-retail-brands-by-chasemcmichael/ Visual content marketing has transformed retailers – in a good way.  Here, we are going to address what visual trends are powering the top most-searched retailers of 2013 and what you can learn to drive your own business.  With Google’s Hummingbird and other changes de-emphasizing keywords, it is more important than ever to focus on topical […] Author information Chase McMichael CEO at InfiniGraph, Inc.

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Visual Content Marketing and Most-Searched Retail Brands by @chasemcmichael

]]> http://mg-mk.com/en/visual-content-marketing-and-most-searched-retail-brands-by-chasemcmichael/feed/ 0 Maximizing Social Advertising for Lead Gen, Engagement & ROI by @justin_stein http://mg-mk.com/en/maximizing-social-advertising-for-lead-gen-engagement-roi-by-justin_stein/ http://mg-mk.com/en/maximizing-social-advertising-for-lead-gen-engagement-roi-by-justin_stein/#comments Fri, 01 Nov 2013 17:30:17 +0000 admin http://mg-mk.com/en/maximizing-social-advertising-for-lead-gen-engagement-roi-by-justin_stein/ With thanks to Lauren Vaccarello, VP of Marketing at AdRoll & Aaron Levy, PPC Team Lead at SEER, for their interactive session at #SESSF about Social Advertising. If you’ve ever wondered how to make profitable use of social advertising, then you should buy these guys a drink and pick their brain. Short of that, you can […] Author information Justin Stein Justin Stein is one of the first, Second Generation Online Marketers

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Maximizing Social Advertising for Lead Gen, Engagement & ROI by @justin_stein

]]> http://mg-mk.com/en/maximizing-social-advertising-for-lead-gen-engagement-roi-by-justin_stein/feed/ 0 3 Practical Tips for Creating Magic Content Flow http://mg-mk.com/en/3-practical-tips-for-creating-magic-content-flow/ http://mg-mk.com/en/3-practical-tips-for-creating-magic-content-flow/#comments Mon, 22 Apr 2013 16:00:07 +0000 admin http://mg-mk.com/en/3-practical-tips-for-creating-magic-content-flow/ When you are entering the Internet world, you will see that there are many people searching for something to meet their needs. The core medium to find information online is by using a “search engine”

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3 Practical Tips for Creating Magic Content Flow

]]> http://mg-mk.com/en/3-practical-tips-for-creating-magic-content-flow/feed/ 0 20 Content Marketing Tips to Boost Traffic, Engagement and Sales http://mg-mk.com/en/20-content-marketing-tips-to-boost-traffic-engagement-and-sales/ http://mg-mk.com/en/20-content-marketing-tips-to-boost-traffic-engagement-and-sales/#comments Thu, 04 Apr 2013 16:00:15 +0000 admin http://mg-mk.com/en/20-content-marketing-tips-to-boost-traffic-engagement-and-sales/ With the explosion of sites like WordPress, YouTube, Pinterest and Facebook, content can go viral very quickly. By creating high quality, engaging content your brand can be shared around the world within minutes – something that would have cost hundreds of thousands of dollars in marketing costs ten years ago

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20 Content Marketing Tips to Boost Traffic, Engagement and Sales

]]> http://mg-mk.com/en/20-content-marketing-tips-to-boost-traffic-engagement-and-sales/feed/ 0 Drilling Into Top Conversion Paths For Valuable Insights http://mg-mk.com/en/drilling-into-top-conversion-paths-for-valuable-insights/ http://mg-mk.com/en/drilling-into-top-conversion-paths-for-valuable-insights/#comments Fri, 08 Mar 2013 17:11:46 +0000 admin http://mg-mk.com/en/drilling-into-top-conversion-paths-for-valuable-insights/ Getting the whole story from your analytics is always a work in progress. Not only do we need to look at user behaviors (or the lack thereof), we need to look at user experience interaction as well as revenues

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Drilling Into Top Conversion Paths For Valuable Insights

]]> http://mg-mk.com/en/drilling-into-top-conversion-paths-for-valuable-insights/feed/ 0