MG Marketing » enhanced campaigns http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How To Run Single-Device Only Enhanced Campaigns. It Can Be Done! http://mg-mk.com/en/how-to-run-single-device-only-enhanced-campaigns-it-can-be-done/ http://mg-mk.com/en/how-to-run-single-device-only-enhanced-campaigns-it-can-be-done/#comments Mon, 02 Jun 2014 13:20:02 +0000 admin http://mg-mk.com/en/how-to-run-single-device-only-enhanced-campaigns-it-can-be-done/ When I speak about Enhanced Campaigns, I invariably get an audience question like this: “How can I create single-device campaigns? I know it’s possible somehow, tell me how!” I recently figured out the answer

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How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

]]> http://mg-mk.com/en/how-to-run-single-device-only-enhanced-campaigns-it-can-be-done/feed/ 0 Coping With Enhanced Campaigns & The Problem Of Modifier Stacking http://mg-mk.com/en/coping-with-enhanced-campaigns-the-problem-of-modifier-stacking/ http://mg-mk.com/en/coping-with-enhanced-campaigns-the-problem-of-modifier-stacking/#comments Thu, 17 Oct 2013 13:01:11 +0000 admin http://mg-mk.com/en/coping-with-enhanced-campaigns-the-problem-of-modifier-stacking/ As we predicted a few months back, Enhanced Campaigns and mobile modifiers have been a benefit to those companies that employ them wisely. We’re excited to fold Google’s cross-device and in-store tracking into this mix as well as our own system for understanding micro-conversions…

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Coping With Enhanced Campaigns & The Problem Of Modifier Stacking

]]> http://mg-mk.com/en/coping-with-enhanced-campaigns-the-problem-of-modifier-stacking/feed/ 0 New Data Suggest AdWords Enhanced Campaigns Actually Work http://mg-mk.com/en/new-data-suggest-adwords-enhanced-campaigns-actually-work/ http://mg-mk.com/en/new-data-suggest-adwords-enhanced-campaigns-actually-work/#comments Fri, 04 Oct 2013 13:00:56 +0000 admin http://mg-mk.com/en/new-data-suggest-adwords-enhanced-campaigns-actually-work/ Nearly two months after the forced roll-out of Enhanced Campaigns in AdWords, at least one key question remains unanswered: are we better off today than we were before?

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New Data Suggest AdWords Enhanced Campaigns Actually Work

]]> http://mg-mk.com/en/new-data-suggest-adwords-enhanced-campaigns-actually-work/feed/ 0 Innovating In The B2B Search Space: Testing Geo Bid Multipliers http://mg-mk.com/en/innovating-in-the-b2b-search-space-testing-geo-bid-multipliers/ http://mg-mk.com/en/innovating-in-the-b2b-search-space-testing-geo-bid-multipliers/#comments Wed, 21 Aug 2013 13:00:55 +0000 admin http://mg-mk.com/en/innovating-in-the-b2b-search-space-testing-geo-bid-multipliers/ In a recent article in AdAge, Bert DuMars cites Forrester research which found that “only 11% of marketers set aside a specific budget for marketing innovation efforts, and only 9% make marketing innovation a part of every marketer’s budget.” I won’t go into how to secure… Please visit Search Engine Land for the full article.

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Innovating In The B2B Search Space: Testing Geo Bid Multipliers

]]> http://mg-mk.com/en/innovating-in-the-b2b-search-space-testing-geo-bid-multipliers/feed/ 0 Smart Geographic Segmentation & Bidding With Enhanced Campaigns http://mg-mk.com/en/smart-geographic-segmentation-bidding-with-enhanced-campaigns/ http://mg-mk.com/en/smart-geographic-segmentation-bidding-with-enhanced-campaigns/#comments Fri, 14 Jun 2013 13:11:12 +0000 admin http://mg-mk.com/en/smart-geographic-segmentation-bidding-with-enhanced-campaigns/ New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have received a great deal of feedback and questions about those bid location modifiers. As it turns out, location bid modifiers are one of the (only) benefits… Please visit Search Engine Land for the full article

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Smart Geographic Segmentation & Bidding With Enhanced Campaigns

]]> http://mg-mk.com/en/smart-geographic-segmentation-bidding-with-enhanced-campaigns/feed/ 0 How To Determine Your Hourly Bid Multipliers In AdWords http://mg-mk.com/en/how-to-determine-your-hourly-bid-multipliers-in-adwords/ http://mg-mk.com/en/how-to-determine-your-hourly-bid-multipliers-in-adwords/#comments Fri, 19 Apr 2013 13:59:16 +0000 admin http://mg-mk.com/en/how-to-determine-your-hourly-bid-multipliers-in-adwords/ Since I received some solid feedback on my last column detailing how to determine mobile & geo bid multipliers for enhanced campaigns, I thought I’d share some more actionable stuff this time around. While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your..

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How To Determine Your Hourly Bid Multipliers In AdWords

]]> http://mg-mk.com/en/how-to-determine-your-hourly-bid-multipliers-in-adwords/feed/ 0 “Advertisers Deserve Control” Bing Ads Responds To AdWords Enhanced Campaigns http://mg-mk.com/en/%e2%80%9cadvertisers-deserve-control%e2%80%9d-bing-ads-responds-to-adwords-enhanced-campaigns/ http://mg-mk.com/en/%e2%80%9cadvertisers-deserve-control%e2%80%9d-bing-ads-responds-to-adwords-enhanced-campaigns/#comments Fri, 05 Apr 2013 14:02:37 +0000 admin http://mg-mk.com/en/%e2%80%9cadvertisers-deserve-control%e2%80%9d-bing-ads-responds-to-adwords-enhanced-campaigns/ Reiterating statements he made at SMX West last month, David Pann, general manager of the Search Network at Microsoft, is making it clear that Bing Ads will not go the way of AdWords Enhanced Campaigns in reducing device targeting options. He spoke to advertisers at a San Francisco Forum yesterday… Please visit Search Engine Land for the full article.

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“Advertisers Deserve Control” Bing Ads Responds To AdWords Enhanced Campaigns

]]> http://mg-mk.com/en/%e2%80%9cadvertisers-deserve-control%e2%80%9d-bing-ads-responds-to-adwords-enhanced-campaigns/feed/ 0 3 Location Requests For Enhanced Campaigns http://mg-mk.com/en/3-location-requests-for-enhanced-campaigns/ http://mg-mk.com/en/3-location-requests-for-enhanced-campaigns/#comments Thu, 04 Apr 2013 15:48:15 +0000 admin http://mg-mk.com/en/3-location-requests-for-enhanced-campaigns/ The shift to Enhanced Campaigns is important to every advertiser, but critically important to Enterprise programs, particularly those with meaningful brick and mortar footprints. The reality of Enhanced Campaigns today doesn’t create much urgency to switch over.

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3 Location Requests For Enhanced Campaigns

]]> http://mg-mk.com/en/3-location-requests-for-enhanced-campaigns/feed/ 0 Workarounds To Make Enhanced Campaigns More Flexible http://mg-mk.com/en/workarounds-to-make-enhanced-campaigns-more-flexible/ http://mg-mk.com/en/workarounds-to-make-enhanced-campaigns-more-flexible/#comments Thu, 21 Mar 2013 16:46:39 +0000 admin http://mg-mk.com/en/workarounds-to-make-enhanced-campaigns-more-flexible/ Last week at SMX West, I was on the “SEM Best Practices Debate” panel. Several of the topics we debated were related to Enhanced Campaigns, clearly something on the minds of search marketers these days

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Workarounds To Make Enhanced Campaigns More Flexible

]]> http://mg-mk.com/en/workarounds-to-make-enhanced-campaigns-more-flexible/feed/ 0 Enhanced Campaigns: Google’s Grand Unification Theory http://mg-mk.com/en/enhanced-campaigns-google%e2%80%99s-grand-unification-theory/ http://mg-mk.com/en/enhanced-campaigns-google%e2%80%99s-grand-unification-theory/#comments Mon, 11 Mar 2013 15:01:59 +0000 admin http://mg-mk.com/en/enhanced-campaigns-google%e2%80%99s-grand-unification-theory/ Early last century, Albert Einstein turned the world of established physics upside down when he introduced his theories of special and general relativity. Newton’s Laws, which had successfully driven the work of physicists for hundreds of years, were usurped by Einstein’s new theories….

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Enhanced Campaigns: Google’s Grand Unification Theory

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