MG Marketing » enterprise sem http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Driving PPC And SEO Synergy In Large Enterprises http://mg-mk.com/en/driving-ppc-and-seo-synergy-in-large-enterprises/ http://mg-mk.com/en/driving-ppc-and-seo-synergy-in-large-enterprises/#comments Fri, 14 Mar 2014 13:00:45 +0000 admin http://mg-mk.com/en/driving-ppc-and-seo-synergy-in-large-enterprises/ I recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency — world-class PPC and SEO advice seldom coincide with each other, and…

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Driving PPC And SEO Synergy In Large Enterprises

]]> http://mg-mk.com/en/driving-ppc-and-seo-synergy-in-large-enterprises/feed/ 0 PLAs: Cannibals? Allies? Or Both? http://mg-mk.com/en/plas-cannibals-allies-or-both/ http://mg-mk.com/en/plas-cannibals-allies-or-both/#comments Fri, 21 Jun 2013 13:35:32 +0000 admin http://mg-mk.com/en/plas-cannibals-allies-or-both/ The spectacular growth of Product Listing Ads (PLAs) over the past 2-1/2 years has been a boon for Google and advertisers as well as for consumers. This growth was spurred by the visual appeal of the ads themselves, by Google’s increasing sophistication in serving the right PLAs for the right…

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PLAs: Cannibals? Allies? Or Both?

]]> http://mg-mk.com/en/plas-cannibals-allies-or-both/feed/ 0 Why You Should “Bing It On” In Your Online Marketing http://mg-mk.com/en/why-you-should-%e2%80%9cbing-it-on%e2%80%9d-in-your-online-marketing/ http://mg-mk.com/en/why-you-should-%e2%80%9cbing-it-on%e2%80%9d-in-your-online-marketing/#comments Thu, 13 Jun 2013 13:38:16 +0000 admin http://mg-mk.com/en/why-you-should-%e2%80%9cbing-it-on%e2%80%9d-in-your-online-marketing/ Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among other things, they’re becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing

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Why You Should “Bing It On” In Your Online Marketing

]]> http://mg-mk.com/en/why-you-should-%e2%80%9cbing-it-on%e2%80%9d-in-your-online-marketing/feed/ 0 How to Automate AdWords Ad Creation & Landing Page Checks http://mg-mk.com/en/how-to-automate-adwords-ad-creation-landing-page-checks/ http://mg-mk.com/en/how-to-automate-adwords-ad-creation-landing-page-checks/#comments Thu, 16 May 2013 13:05:31 +0000 admin http://mg-mk.com/en/how-to-automate-adwords-ad-creation-landing-page-checks/ Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides a few examples of how we at Top Tier Marketing have automated some of the more laborious tasks of running AdWords. Hopefully,…

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How to Automate AdWords Ad Creation & Landing Page Checks

]]> http://mg-mk.com/en/how-to-automate-adwords-ad-creation-landing-page-checks/feed/ 0 Advanced Paid Search Bidding Solutions: 5 Must-Have Capabilities http://mg-mk.com/en/advanced-paid-search-bidding-solutions-5-must-have-capabilities/ http://mg-mk.com/en/advanced-paid-search-bidding-solutions-5-must-have-capabilities/#comments Thu, 09 May 2013 13:36:07 +0000 admin http://mg-mk.com/en/advanced-paid-search-bidding-solutions-5-must-have-capabilities/ In the competitive paid search landscape, advertisers rely on sound bidding strategies to drive clicks and conversions, and ultimately acquire more revenue. However, business and bidding requirements that vary significantly across industries, publishers, devices, and geographies create a highly…

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Advanced Paid Search Bidding Solutions: 5 Must-Have Capabilities

]]> http://mg-mk.com/en/advanced-paid-search-bidding-solutions-5-must-have-capabilities/feed/ 0 Relax, The Search Industry Is Doing Just Fine http://mg-mk.com/en/relax-the-search-industry-is-doing-just-fine/ http://mg-mk.com/en/relax-the-search-industry-is-doing-just-fine/#comments Thu, 02 May 2013 13:24:54 +0000 admin http://mg-mk.com/en/relax-the-search-industry-is-doing-just-fine/ For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it’s been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the… Please visit Search Engine Land for the full article.

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Relax, The Search Industry Is Doing Just Fine

]]> http://mg-mk.com/en/relax-the-search-industry-is-doing-just-fine/feed/ 0 4 Ways To Take Your AdWords Scripts To The Next Level http://mg-mk.com/en/4-ways-to-take-your-adwords-scripts-to-the-next-level/ http://mg-mk.com/en/4-ways-to-take-your-adwords-scripts-to-the-next-level/#comments Fri, 19 Apr 2013 19:50:45 +0000 admin http://mg-mk.com/en/4-ways-to-take-your-adwords-scripts-to-the-next-level/ Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. They seemed to like what I had to say; so, I’ll share a few of the more advanced scripting tips with you here.

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4 Ways To Take Your AdWords Scripts To The Next Level

]]> http://mg-mk.com/en/4-ways-to-take-your-adwords-scripts-to-the-next-level/feed/ 0 6 Requirements For A Sound Paid Search Bidding Strategy http://mg-mk.com/en/6-requirements-for-a-sound-paid-search-bidding-strategy/ http://mg-mk.com/en/6-requirements-for-a-sound-paid-search-bidding-strategy/#comments Thu, 11 Apr 2013 14:15:45 +0000 admin http://mg-mk.com/en/6-requirements-for-a-sound-paid-search-bidding-strategy/ Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program.

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6 Requirements For A Sound Paid Search Bidding Strategy

]]> http://mg-mk.com/en/6-requirements-for-a-sound-paid-search-bidding-strategy/feed/ 0 3 Location Requests For Enhanced Campaigns http://mg-mk.com/en/3-location-requests-for-enhanced-campaigns/ http://mg-mk.com/en/3-location-requests-for-enhanced-campaigns/#comments Thu, 04 Apr 2013 15:48:15 +0000 admin http://mg-mk.com/en/3-location-requests-for-enhanced-campaigns/ The shift to Enhanced Campaigns is important to every advertiser, but critically important to Enterprise programs, particularly those with meaningful brick and mortar footprints. The reality of Enhanced Campaigns today doesn’t create much urgency to switch over.

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3 Location Requests For Enhanced Campaigns

]]> http://mg-mk.com/en/3-location-requests-for-enhanced-campaigns/feed/ 0 Do You Really Need An Agency To Help Manage Large Campaigns? http://mg-mk.com/en/do-you-really-need-an-agency-to-help-manage-large-campaigns/ http://mg-mk.com/en/do-you-really-need-an-agency-to-help-manage-large-campaigns/#comments Thu, 28 Mar 2013 19:20:38 +0000 admin http://mg-mk.com/en/do-you-really-need-an-agency-to-help-manage-large-campaigns/ The in-house versus agency debate is largely over because for 90% of businesses, it is no longer possible to run a significant (large budget/large volume) online marketing program without agency help. Since I’m an online marketing agency CEO, it’d be fair of you to accuse me of bias and..

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Do You Really Need An Agency To Help Manage Large Campaigns?

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