MG Marketing » google display network http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Eight tips for getting the most from a modest PPC budget http://mg-mk.com/en/eight-tips-for-getting-the-most-from-a-modest-ppc-budget/ http://mg-mk.com/en/eight-tips-for-getting-the-most-from-a-modest-ppc-budget/#comments Tue, 14 Jun 2016 12:29:19 +0000 admin http://mg-mk.com/en/eight-tips-for-getting-the-most-from-a-modest-ppc-budget/ Has this ever happened to you?

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Eight tips for getting the most from a modest PPC budget

]]> http://mg-mk.com/en/eight-tips-for-getting-the-most-from-a-modest-ppc-budget/feed/ 0 Five competitive advertising strategies to outsmart your competition http://mg-mk.com/en/five-competitive-advertising-strategies-to-outsmart-your-competition/ http://mg-mk.com/en/five-competitive-advertising-strategies-to-outsmart-your-competition/#comments Wed, 25 May 2016 14:29:46 +0000 admin http://mg-mk.com/en/five-competitive-advertising-strategies-to-outsmart-your-competition/ It’s often said that competition is good for your business. It pushes you to be your best.

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Five competitive advertising strategies to outsmart your competition

]]> http://mg-mk.com/en/five-competitive-advertising-strategies-to-outsmart-your-competition/feed/ 0 SEM too competitive? Here are three alternatives for building your customer base http://mg-mk.com/en/sem-too-competitive-here-are-three-alternatives-for-building-your-customer-base/ http://mg-mk.com/en/sem-too-competitive-here-are-three-alternatives-for-building-your-customer-base/#comments Wed, 18 May 2016 14:24:27 +0000 admin http://mg-mk.com/en/sem-too-competitive-here-are-three-alternatives-for-building-your-customer-base/ One of the biggest pain points of many small to mid size businesses in digital marketing is the fact that they have to compete against larger, more well-established brands who can afford to throw large budgets into digital marketing and pay higher CPCs to stay at the top of the SERP. For those with smaller budgets who are trying to maximize efficiency in a competitive landscape, being able to pay for these higher CPCs in paid search just isn’t really an option

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SEM too competitive? Here are three alternatives for building your customer base

]]> http://mg-mk.com/en/sem-too-competitive-here-are-three-alternatives-for-building-your-customer-base/feed/ 0 Five tips for low-risk Google Display Network testing http://mg-mk.com/en/five-tips-for-low-risk-google-display-network-testing/ http://mg-mk.com/en/five-tips-for-low-risk-google-display-network-testing/#comments Thu, 07 Apr 2016 13:45:25 +0000 admin http://mg-mk.com/en/five-tips-for-low-risk-google-display-network-testing/ So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing . You want to continue to scale and are considering doing it via Google Display Network (GDN), but you’re aware of the possible drawback: a lot of wasted spend on poor quality, low-intent traffic.

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Five tips for low-risk Google Display Network testing

]]> http://mg-mk.com/en/five-tips-for-low-risk-google-display-network-testing/feed/ 0 Reach & Frequency: The Forgotten Dimension Of GDN On AdWords http://mg-mk.com/en/reach-frequency-the-forgotten-dimension-of-gdn-on-adwords/ http://mg-mk.com/en/reach-frequency-the-forgotten-dimension-of-gdn-on-adwords/#comments Tue, 22 Jul 2014 14:50:40 +0000 admin http://mg-mk.com/en/reach-frequency-the-forgotten-dimension-of-gdn-on-adwords/ The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report?

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Reach & Frequency: The Forgotten Dimension Of GDN On AdWords

]]> http://mg-mk.com/en/reach-frequency-the-forgotten-dimension-of-gdn-on-adwords/feed/ 0 With New GDN Ad Format, Text Ads Will Compete In Display Auctions http://mg-mk.com/en/with-new-gdn-ad-format-text-ads-will-compete-in-display-auctions/ http://mg-mk.com/en/with-new-gdn-ad-format-text-ads-will-compete-in-display-auctions/#comments Thu, 15 May 2014 19:37:21 +0000 admin http://mg-mk.com/en/with-new-gdn-ad-format-text-ads-will-compete-in-display-auctions/ Today, Google unveiled a new ad format on the Google Display Network (GDN) called magazine ads in which text ads are converted to show as “display-like” ads on publisher sites that have opted only to show display ads in their AdSense accounts. The implication for AdWords advertisers is..

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With New GDN Ad Format, Text Ads Will Compete In Display Auctions

]]> http://mg-mk.com/en/with-new-gdn-ad-format-text-ads-will-compete-in-display-auctions/feed/ 0 7 Common Pitfalls Of Google Display Network Campaign Management http://mg-mk.com/en/7-common-pitfalls-of-google-display-network-campaign-management/ http://mg-mk.com/en/7-common-pitfalls-of-google-display-network-campaign-management/#comments Wed, 05 Mar 2014 14:20:51 +0000 admin http://mg-mk.com/en/7-common-pitfalls-of-google-display-network-campaign-management/ The Google Display Network has been around for a long time now, yet marketers continue to make many of the same mistakes over and over again. Here are seven common issues that can arise when running a display campaign if you don’t stay on the ball. 1

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7 Common Pitfalls Of Google Display Network Campaign Management

]]> http://mg-mk.com/en/7-common-pitfalls-of-google-display-network-campaign-management/feed/ 0 Google Debuts +Post Ads: Lets Brands Turn Google+ Content Into Ads On GDN http://mg-mk.com/en/google-debuts-post-ads-lets-brands-turn-google-content-into-ads-on-gdn/ http://mg-mk.com/en/google-debuts-post-ads-lets-brands-turn-google-content-into-ads-on-gdn/#comments Mon, 09 Dec 2013 17:08:28 +0000 admin http://mg-mk.com/en/google-debuts-post-ads-lets-brands-turn-google-content-into-ads-on-gdn/ Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the platform, Google has announced a new ad unit called +Post ads, which allow brands to turn their Google+ content into expandable display ads. Those ads can..

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Google Debuts +Post Ads: Lets Brands Turn Google+ Content Into Ads On GDN

]]> http://mg-mk.com/en/google-debuts-post-ads-lets-brands-turn-google-content-into-ads-on-gdn/feed/ 0 Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords http://mg-mk.com/en/google-adds-big-change-to-display-bidding-pay-by-viewable-impression-in-adwords/ http://mg-mk.com/en/google-adds-big-change-to-display-bidding-pay-by-viewable-impression-in-adwords/#comments Tue, 26 Nov 2013 19:10:45 +0000 admin http://mg-mk.com/en/google-adds-big-change-to-display-bidding-pay-by-viewable-impression-in-adwords/ In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis.

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Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

]]> http://mg-mk.com/en/google-adds-big-change-to-display-bidding-pay-by-viewable-impression-in-adwords/feed/ 0 AdWords Updates Combined Search And Display Campaign Type: Who Should Use It? http://mg-mk.com/en/adwords-updates-combined-search-and-display-campaign-type-who-should-use-it/ http://mg-mk.com/en/adwords-updates-combined-search-and-display-campaign-type-who-should-use-it/#comments Tue, 05 Nov 2013 14:41:28 +0000 admin http://mg-mk.com/en/adwords-updates-combined-search-and-display-campaign-type-who-should-use-it/ This week, Google introduced a new campaign type called “Search Network with Display Select”. This replaces the former “Search & Display Networks” option

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AdWords Updates Combined Search And Display Campaign Type: Who Should Use It?

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