MG Marketing » google hummingbird http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Technical SEO in the age of semantic search and Google http://mg-mk.com/en/technical-seo-in-the-age-of-semantic-search-and-google/ http://mg-mk.com/en/technical-seo-in-the-age-of-semantic-search-and-google/#comments Tue, 06 Feb 2018 17:28:52 +0000 admin http://mg-mk.com/en/technical-seo-in-the-age-of-semantic-search-and-google/ Contributor Ryan Shelley explains that technical SEO is more important than ever — but for long-term ranking success, understanding how Google processes data is key. The post Technical SEO in the age of semantic search and Google appeared first on Search Engine Land

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Technical SEO in the age of semantic search and Google

]]> http://mg-mk.com/en/technical-seo-in-the-age-of-semantic-search-and-google/feed/ 0 Optimizing for Hanukkah: Sometimes it’s still strings, not things http://mg-mk.com/en/optimizing-for-hanukkah-sometimes-it%e2%80%99s-still-strings-not-things/ http://mg-mk.com/en/optimizing-for-hanukkah-sometimes-it%e2%80%99s-still-strings-not-things/#comments Fri, 15 Dec 2017 16:39:03 +0000 admin http://mg-mk.com/en/optimizing-for-hanukkah-sometimes-it%e2%80%99s-still-strings-not-things/ Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet. The post Optimizing for Hanukkah: Sometimes it’s still strings, not things appeared first on Search Engine Land

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Optimizing for Hanukkah: Sometimes it’s still strings, not things

]]> http://mg-mk.com/en/optimizing-for-hanukkah-sometimes-it%e2%80%99s-still-strings-not-things/feed/ 0 How machine learning levels the SERP playing field http://mg-mk.com/en/how-machine-learning-levels-the-serp-playing-field/ http://mg-mk.com/en/how-machine-learning-levels-the-serp-playing-field/#comments Mon, 16 Oct 2017 16:01:43 +0000 admin http://mg-mk.com/en/how-machine-learning-levels-the-serp-playing-field/ Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.

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How machine learning levels the SERP playing field

]]> http://mg-mk.com/en/how-machine-learning-levels-the-serp-playing-field/feed/ 0 WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript] http://mg-mk.com/en/webpromo%e2%80%99s-qa-with-google%e2%80%99s-andrey-lipattsev-transcript/ http://mg-mk.com/en/webpromo%e2%80%99s-qa-with-google%e2%80%99s-andrey-lipattsev-transcript/#comments Wed, 06 Apr 2016 14:54:22 +0000 admin http://mg-mk.com/en/webpromo%e2%80%99s-qa-with-google%e2%80%99s-andrey-lipattsev-transcript/ As we reported at the end of March, Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland revealed the three most important ranking signals used by Google .  These are content, links and RankBrain (although that last one is “hotly contested” and the list doesn’t have an order). This information was uncovered during an excellent live Q&A from  WebPromo , which also featured  Rand Fishkin from Moz;  Ammon Johns, the Managing Director at Ammon Johns & Co.; Eric Enge, CEO at Stone Temple Consulting; and the whole thing was hosted by WebPromo’s Anton Shulke. We’ve partnered with Anton to bring you a transcript of the entire one-hour long Q&A

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WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]

]]> http://mg-mk.com/en/webpromo%e2%80%99s-qa-with-google%e2%80%99s-andrey-lipattsev-transcript/feed/ 0 Are search engines ‘semantic’? http://mg-mk.com/en/are-search-engines-%e2%80%98semantic%e2%80%99/ http://mg-mk.com/en/are-search-engines-%e2%80%98semantic%e2%80%99/#comments Thu, 24 Mar 2016 12:50:34 +0000 admin http://mg-mk.com/en/are-search-engines-%e2%80%98semantic%e2%80%99/ Let’s get to the crux of the matter. It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search? A simple definition of semantic search We often talk of semantic search as if it’s something new

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Are search engines ‘semantic’?

]]> http://mg-mk.com/en/are-search-engines-%e2%80%98semantic%e2%80%99/feed/ 0 Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality http://mg-mk.com/en/search-update-impact-on-seo-content-strategies-staying-ahead-with-a-focus-on-quality/ http://mg-mk.com/en/search-update-impact-on-seo-content-strategies-staying-ahead-with-a-focus-on-quality/#comments Tue, 26 Jan 2016 15:13:36 +0000 admin http://mg-mk.com/en/search-update-impact-on-seo-content-strategies-staying-ahead-with-a-focus-on-quality/ Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies.

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Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality

]]> http://mg-mk.com/en/search-update-impact-on-seo-content-strategies-staying-ahead-with-a-focus-on-quality/feed/ 0 How RankBrain Changes Entity Search http://mg-mk.com/en/how-rankbrain-changes-entity-search/ http://mg-mk.com/en/how-rankbrain-changes-entity-search/#comments Thu, 29 Oct 2015 13:31:47 +0000 admin http://mg-mk.com/en/how-rankbrain-changes-entity-search/ Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better.

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How RankBrain Changes Entity Search

]]> http://mg-mk.com/en/how-rankbrain-changes-entity-search/feed/ 0 Using Artificial Intelligence to Solve #SEO by @scott_stouffer http://mg-mk.com/en/using-artificial-intelligence-to-solve-seo-by-scott_stouffer/ http://mg-mk.com/en/using-artificial-intelligence-to-solve-seo-by-scott_stouffer/#comments Sat, 21 Feb 2015 15:26:34 +0000 admin http://mg-mk.com/en/using-artificial-intelligence-to-solve-seo-by-scott_stouffer/ I recently wrote about how to statistically model any given set of search results, which I hope gives marketing professionals a glimpse into how rapidly the SEO industry is currently changing in 2015. In that article, I had mentioned that the search engine model should be able to “self-calibrate”, or take its algorithms and weightings of those algorithms, and correlate the modeled data against real-world data from public search engines, to find a precise search engine modeling of any environment. But taking thousands of parameters and trying to find the best combination of those that can curve fit search engine […] The post Using Artificial Intelligence to Solve #SEO by @scott_stouffer appeared first on Search Engine Journal

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Using Artificial Intelligence to Solve #SEO by @scott_stouffer

]]> http://mg-mk.com/en/using-artificial-intelligence-to-solve-seo-by-scott_stouffer/feed/ 0 Do You Hate “Not Provided”? Not So Fast… It May Be a Blessing In Disguise! http://mg-mk.com/en/do-you-hate-%e2%80%9cnot-provided%e2%80%9d-not-so-fast%e2%80%a6-it-may-be-a-blessing-in-disguise/ http://mg-mk.com/en/do-you-hate-%e2%80%9cnot-provided%e2%80%9d-not-so-fast%e2%80%a6-it-may-be-a-blessing-in-disguise/#comments Wed, 17 Dec 2014 14:06:44 +0000 admin http://mg-mk.com/en/do-you-hate-%e2%80%9cnot-provided%e2%80%9d-not-so-fast%e2%80%a6-it-may-be-a-blessing-in-disguise/ Things have certainly changed since Google took away keyword referral data, but columnist Stephan Spencer argues that these changes were for the better.

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Do You Hate “Not Provided”? Not So Fast… It May Be a Blessing In Disguise!

]]> http://mg-mk.com/en/do-you-hate-%e2%80%9cnot-provided%e2%80%9d-not-so-fast%e2%80%a6-it-may-be-a-blessing-in-disguise/feed/ 0 According To Google, Barack Obama Is King Of The United States http://mg-mk.com/en/according-to-google-barack-obama-is-king-of-the-united-states/ http://mg-mk.com/en/according-to-google-barack-obama-is-king-of-the-united-states/#comments Tue, 25 Nov 2014 23:04:47 +0000 admin http://mg-mk.com/en/according-to-google-barack-obama-is-king-of-the-united-states/ Ask Google who is the [King Of United States] and Google will inform you that it is Barack Obama, the current President of the United States.

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According To Google, Barack Obama Is King Of The United States

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