MG Marketing » google plas http://mg-mk.com/en Online Marketing Agency Mon, 06 Apr 2026 12:30:49 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Marin Software Adds Support For Google Shopping Campaigns http://mg-mk.com/en/marin-software-adds-support-for-google-shopping-campaigns/ http://mg-mk.com/en/marin-software-adds-support-for-google-shopping-campaigns/#comments Thu, 17 Jul 2014 15:54:32 +0000 admin http://mg-mk.com/en/marin-software-adds-support-for-google-shopping-campaigns/ Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization.

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Marin Software Adds Support For Google Shopping Campaigns

]]> http://mg-mk.com/en/marin-software-adds-support-for-google-shopping-campaigns/feed/ 0 New Google AdWords PLA Test Groups Products By Price http://mg-mk.com/en/new-google-adwords-pla-test-groups-products-by-price/ http://mg-mk.com/en/new-google-adwords-pla-test-groups-products-by-price/#comments Fri, 11 Jul 2014 13:25:38 +0000 admin http://mg-mk.com/en/new-google-adwords-pla-test-groups-products-by-price/ This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price

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New Google AdWords PLA Test Groups Products By Price

]]> http://mg-mk.com/en/new-google-adwords-pla-test-groups-products-by-price/feed/ 0 Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options http://mg-mk.com/en/google%e2%80%99s-new-adwords-editor-version-offers-shopping-campaigns-support-more-display-targeting-options/ http://mg-mk.com/en/google%e2%80%99s-new-adwords-editor-version-offers-shopping-campaigns-support-more-display-targeting-options/#comments Tue, 08 Jul 2014 14:07:46 +0000 admin http://mg-mk.com/en/google%e2%80%99s-new-adwords-editor-version-offers-shopping-campaigns-support-more-display-targeting-options/ Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August. Note that support is limited to editing Shopping..

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Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options

]]> http://mg-mk.com/en/google%e2%80%99s-new-adwords-editor-version-offers-shopping-campaigns-support-more-display-targeting-options/feed/ 0 Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition http://mg-mk.com/en/google-issues-best-practices-for-shopping-campaigns-ahead-of-this-summer%e2%80%99s-big-transition/ http://mg-mk.com/en/google-issues-best-practices-for-shopping-campaigns-ahead-of-this-summer%e2%80%99s-big-transition/#comments Fri, 20 Jun 2014 16:00:08 +0000 admin http://mg-mk.com/en/google-issues-best-practices-for-shopping-campaigns-ahead-of-this-summer%e2%80%99s-big-transition/ With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives into are product feed optimization and updates,… Please visit Search Engine Land for the full article

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Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition

]]> http://mg-mk.com/en/google-issues-best-practices-for-shopping-campaigns-ahead-of-this-summer%e2%80%99s-big-transition/feed/ 0 New PLA Test Spotted: Google Ranking Products By Reviews And Ratings http://mg-mk.com/en/new-pla-test-spotted-google-ranking-products-by-reviews-and-ratings/ http://mg-mk.com/en/new-pla-test-spotted-google-ranking-products-by-reviews-and-ratings/#comments Fri, 09 May 2014 17:26:39 +0000 admin http://mg-mk.com/en/new-pla-test-spotted-google-ranking-products-by-reviews-and-ratings/ The team at CPC Strategy spotted a new test in the Google Product Listing Ads (PLAs) last night. In a search for coffee grinders that was qualified with “best”, the PLAs were shown in order of a  numerical rankings system that appears to be factoring in the quality and quantity of each..

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New PLA Test Spotted: Google Ranking Products By Reviews And Ratings

]]> http://mg-mk.com/en/new-pla-test-spotted-google-ranking-products-by-reviews-and-ratings/feed/ 0 Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014 http://mg-mk.com/en/google-adds-shopping-campaigns-features-says-regular-pla-campaigns-to-sunset-in-august-2014/ http://mg-mk.com/en/google-adds-shopping-campaigns-features-says-regular-pla-campaigns-to-sunset-in-august-2014/#comments Wed, 02 Apr 2014 15:50:14 +0000 admin http://mg-mk.com/en/google-adds-shopping-campaigns-features-says-regular-pla-campaigns-to-sunset-in-august-2014/ Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedback, and they laid out the succession plan for… Please visit Search Engine Land for the full article

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Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014

]]> http://mg-mk.com/en/google-adds-shopping-campaigns-features-says-regular-pla-campaigns-to-sunset-in-august-2014/feed/ 0 Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014 http://mg-mk.com/en/google-adds-shopping-campaigns-features-says-regular-pla-campaigns-to-sunset-in-august-2014-2/ http://mg-mk.com/en/google-adds-shopping-campaigns-features-says-regular-pla-campaigns-to-sunset-in-august-2014-2/#comments Wed, 02 Apr 2014 15:50:14 +0000 admin http://mg-mk.com/en/google-adds-shopping-campaigns-features-says-regular-pla-campaigns-to-sunset-in-august-2014-2/ Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedback, and they laid out the succession plan for… Please visit Search Engine Land for the full article

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Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014

]]> http://mg-mk.com/en/google-adds-shopping-campaigns-features-says-regular-pla-campaigns-to-sunset-in-august-2014-2/feed/ 0 Google Testing New Sponsored Shopping Boxes, With 3D View http://mg-mk.com/en/google-testing-new-sponsored-shopping-boxes-with-3d-view/ http://mg-mk.com/en/google-testing-new-sponsored-shopping-boxes-with-3d-view/#comments Mon, 17 Mar 2014 15:43:13 +0000 admin http://mg-mk.com/en/google-testing-new-sponsored-shopping-boxes-with-3d-view/ Google continues to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. This latest version is larger than the sponsored result spotted earlier this month for the book “Don’t Make Me Think”.

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Google Testing New Sponsored Shopping Boxes, With 3D View

]]> http://mg-mk.com/en/google-testing-new-sponsored-shopping-boxes-with-3d-view/feed/ 0 Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study] http://mg-mk.com/en/go-deep-product-listing-ad-campaigns-that-just-focus-on-top-sellers-get-short-changed-study/ http://mg-mk.com/en/go-deep-product-listing-ad-campaigns-that-just-focus-on-top-sellers-get-short-changed-study/#comments Wed, 05 Mar 2014 19:57:16 +0000 admin http://mg-mk.com/en/go-deep-product-listing-ad-campaigns-that-just-focus-on-top-sellers-get-short-changed-study/ Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA) campaigns? Or should they stay focused on top sellers and high margin items

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Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]

]]> http://mg-mk.com/en/go-deep-product-listing-ad-campaigns-that-just-focus-on-top-sellers-get-short-changed-study/feed/ 0 Report: Google PLAs Deliver 4X Revenue Lift For Retailers In Early Holiday Season http://mg-mk.com/en/report-google-plas-deliver-4x-revenue-lift-for-retailers-in-early-holiday-season/ http://mg-mk.com/en/report-google-plas-deliver-4x-revenue-lift-for-retailers-in-early-holiday-season/#comments Wed, 18 Dec 2013 15:07:38 +0000 admin http://mg-mk.com/en/report-google-plas-deliver-4x-revenue-lift-for-retailers-in-early-holiday-season/ It’s probably not too surprising to hear that retailers have doubled their year-over-year spend on Google product listing ads this holiday season thus far. After all, the paid format of Google Shopping had just rolled out in the fall of 2012

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Report: Google PLAs Deliver 4X Revenue Lift For Retailers In Early Holiday Season

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