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	<title>MG Marketing &#187; holiday marketing tips</title>
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	<link>http://mg-mk.com/en</link>
	<description>Online Marketing Agency</description>
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		<title>Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors &amp; Rising CPCs</title>
		<link>http://mg-mk.com/en/holiday-ppc-tips-from-back-to-school-season-how-bookrenter-faced-down-bigger-competitors-rising-cpcs/</link>
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		<pubDate>Wed, 13 Nov 2013 17:41:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[back to school]]></category>
		<category><![CDATA[google: adwords]]></category>
		<category><![CDATA[holiday marketing tips]]></category>
		<category><![CDATA[holiday paid search]]></category>
		<category><![CDATA[paid search marketing]]></category>
		<category><![CDATA[search ads]]></category>
		<category><![CDATA[search ads: general]]></category>
		<category><![CDATA[top news]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/holiday-ppc-tips-from-back-to-school-season-how-bookrenter-faced-down-bigger-competitors-rising-cpcs/</guid>
		<description><![CDATA[As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail&#8217;s second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season. ]]></description>
			<content:encoded><![CDATA[<p>As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail&#8217;s second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season. </p>
<p>See the article here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/D2wbeZ4zaAs/5-holiday-ppc-tactics-bookrenter-com-says-you-can-steal-from-back-to-school-season-176469" title="Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors &amp; Rising CPCs">Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors &amp; Rising CPCs</a></p>
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		<title>3 Tips To Fine-Tune Your Paid Search Program For The Holidays</title>
		<link>http://mg-mk.com/en/3-tips-to-fine-tune-your-paid-search-program-for-the-holidays/</link>
		<comments>http://mg-mk.com/en/3-tips-to-fine-tune-your-paid-search-program-for-the-holidays/#comments</comments>
		<pubDate>Fri, 01 Nov 2013 13:02:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[channel: sem]]></category>
		<category><![CDATA[holiday marketing]]></category>
		<category><![CDATA[holiday marketing tips]]></category>
		<category><![CDATA[holiday readiness]]></category>
		<category><![CDATA[holiday shopping]]></category>
		<category><![CDATA[holiday strategies]]></category>
		<category><![CDATA[paid search column]]></category>
		<category><![CDATA[paid search holidays]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/3-tips-to-fine-tune-your-paid-search-program-for-the-holidays/</guid>
		<description><![CDATA[With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I&#8217;ll outline and dive into three tips you should consider to get the most from the holidays in paid search. ]]></description>
			<content:encoded><![CDATA[<p>With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I&#8217;ll outline and dive into three tips you should consider to get the most from the holidays in paid search. </p>
<p>See the original post here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/bnex-2DURLc/3-tips-to-fine-tune-your-paid-search-program-for-the-holidays-175736" title="3 Tips To Fine-Tune Your Paid Search Program For The Holidays">3 Tips To Fine-Tune Your Paid Search Program For The Holidays</a></p>
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