MG Marketing » hub pages

Is an internal linking strategy paying off for Mail Online?

admin — Fri, 08 Jul 2016 11:55:49 +0000

Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around the same topic is that you can end up with multiple pages which have similar keywords which compete against each other in Google for the same search terms

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Is an internal linking strategy paying off for Mail Online?

Seasonal pages and SEO: who’s ready for Euro 2016?

admin — Thu, 09 Jun 2016 14:40:22 +0000

Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the right position at the right time to capitalise on interest and to hoover up all the traffic you can.

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Seasonal pages and SEO: who’s ready for Euro 2016?

How hub pages and internal links are paying off for Mail Online

admin — Tue, 26 Jan 2016 11:57:29 +0000

Combining hub pages for key topics and keywords with a well-planned internal linking can be a very effective SEO strategy. It helps to ensure that, when you are creating content around a topic regularly, that you can rank consistently for the relevant keywords. I’m going to use examples from Mail Online which, by some accounts, is the most visited English-language newspaper site on the web.

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How hub pages and internal links are paying off for Mail Online