<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>MG Marketing &#187; in the trenches</title>
	<atom:link href="http://mg-mk.com/en/tag/in-the-trenches/feed/" rel="self" type="application/rss+xml" />
	<link>http://mg-mk.com/en</link>
	<description>Online Marketing Agency</description>
	<lastBuildDate>Tue, 21 Apr 2026 13:30:38 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>PPC Shop Tools: The Permutator</title>
		<link>http://mg-mk.com/en/ppc-shop-tools-the-permutator/</link>
		<comments>http://mg-mk.com/en/ppc-shop-tools-the-permutator/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 15:32:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[in the trenches]]></category>
		<category><![CDATA[sem tools: ppc]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/ppc-shop-tools-the-permutator/</guid>
		<description><![CDATA[We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I&#8217;d like to focus on the PPC Permutator. We use the PPC permutator to help us rapidly expand keyword lists from simple ideas]]></description>
			<content:encoded><![CDATA[<p>We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I&#8217;d like to focus on the PPC Permutator. We use the PPC permutator to help us rapidly expand keyword lists from simple ideas</p>
<p>Visit link:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/e6nAxnYhCJw/ppc-shop-tools-the-permutator-99135" title="PPC Shop Tools: The Permutator">PPC Shop Tools: The Permutator</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/ppc-shop-tools-the-permutator/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC Shop Tools: The Permutator</title>
		<link>http://mg-mk.com/en/ppc-shop-tools-the-permutator/</link>
		<comments>http://mg-mk.com/en/ppc-shop-tools-the-permutator/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 15:32:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[in the trenches]]></category>
		<category><![CDATA[sem tools: ppc]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/ppc-shop-tools-the-permutator/</guid>
		<description><![CDATA[We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I&#8217;d like to focus on the PPC Permutator. We use the PPC permutator to help us rapidly expand keyword lists from simple ideas]]></description>
			<content:encoded><![CDATA[<p>We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I&#8217;d like to focus on the PPC Permutator. We use the PPC permutator to help us rapidly expand keyword lists from simple ideas</p>
<p>See more here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/e6nAxnYhCJw/ppc-shop-tools-the-permutator-99135" title="PPC Shop Tools: The Permutator">PPC Shop Tools: The Permutator</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/ppc-shop-tools-the-permutator/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Career Path Of The Search Marketer</title>
		<link>http://mg-mk.com/en/the-career-path-of-the-search-marketer/</link>
		<comments>http://mg-mk.com/en/the-career-path-of-the-search-marketer/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 15:39:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[in the trenches]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/the-career-path-of-the-search-marketer/</guid>
		<description><![CDATA[For those of you who read my columns regularly, you know that I’m fascinated with watching the paid search industry develop. Having been one of the lucky ones who fell into this marketing niche early on, I’ve seen it grow from a little seedling into a giant oak. In fact, one of the major draws Please visit Search Engine Land for the full article. ]]></description>
			<content:encoded><![CDATA[<p>For those of you who read my columns regularly, you know that I’m fascinated with watching the paid search industry develop. Having been one of the lucky ones who fell into this marketing niche early on, I’ve seen it grow from a little seedling into a giant oak. In fact, one of the major draws Please visit Search Engine Land for the full article. </p>
<p>Read more:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/hs46eLmZctM/the-career-path-of-the-search-marketer-98385" title="The Career Path Of The Search Marketer">The Career Path Of The Search Marketer</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/the-career-path-of-the-search-marketer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Technology Behind Autobidding: Q&amp;A With OptiMine’s Dr. Rob Cooley</title>
		<link>http://mg-mk.com/en/the-technology-behind-autobidding-qa-with-optimine%e2%80%99s-dr-rob-cooley/</link>
		<comments>http://mg-mk.com/en/the-technology-behind-autobidding-qa-with-optimine%e2%80%99s-dr-rob-cooley/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 17:02:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[for sept 30]]></category>
		<category><![CDATA[in the trenches]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/the-technology-behind-autobidding-qa-with-optimine%e2%80%99s-dr-rob-cooley/</guid>
		<description><![CDATA[Autobidders. ]]></description>
			<content:encoded><![CDATA[<p>Autobidders. </p>
<p>Read the original here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/C0dBPywlD54/the-technology-behind-autobidding-qa-with-optimine’s-dr-rob-cooley-94419" title="The Technology Behind Autobidding: Q&#038;A With OptiMine’s Dr. Rob Cooley">The Technology Behind Autobidding: Q&#038;A With OptiMine’s Dr. Rob Cooley</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/the-technology-behind-autobidding-qa-with-optimine%e2%80%99s-dr-rob-cooley/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Analytics: 4 Tools You May Have Been Missing</title>
		<link>http://mg-mk.com/en/social-media-analytics-4-tools-you-may-have-been-missing/</link>
		<comments>http://mg-mk.com/en/social-media-analytics-4-tools-you-may-have-been-missing/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 19:59:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[how to: analytics]]></category>
		<category><![CDATA[in the trenches]]></category>
		<category><![CDATA[social-media-marketing]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/social-media-analytics-4-tools-you-may-have-been-missing/</guid>
		<description><![CDATA[If you&#8217;re not using these tools to measure social media, you&#8217;re getting it wrong.  These  tools enable you to measure social media properly, in a way that will lead to building stronger relationships, getting more traffic and converting more. ]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re not using these tools to measure social media, you&#8217;re getting it wrong.  These  tools enable you to measure social media properly, in a way that will lead to building stronger relationships, getting more traffic and converting more. </p>
<p>See original here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/F9XgpDvem-o/social-media-analytics-4-tools-you-may-have-been-missing-87345" title="Social Media Analytics: 4 Tools You May Have Been Missing">Social Media Analytics: 4 Tools You May Have Been Missing</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/social-media-analytics-4-tools-you-may-have-been-missing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Display Is Changing The Value Of Search</title>
		<link>http://mg-mk.com/en/why-display-is-changing-the-value-of-search/</link>
		<comments>http://mg-mk.com/en/why-display-is-changing-the-value-of-search/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 13:45:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[in the trenches]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/why-display-is-changing-the-value-of-search/</guid>
		<description><![CDATA[A few weeks ago, I was talking shop with Josh Shatkin-Margolis, CEO and founder of search retargeting firm Magnetic, when he stated, “Display is changing the value of search.” I balked. But I took the bait. “What’s that even mean, dude?” I said. ]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago, I was talking shop with Josh Shatkin-Margolis, CEO and founder of search retargeting firm Magnetic, when he stated, “Display is changing the value of search.” I balked. But I took the bait. “What’s that even mean, dude?” I said. </p>
<p>Continued here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/cYZcfEAWS4c/why-display-is-changing-the-value-of-search-91112" title="Why Display Is Changing The Value Of Search">Why Display Is Changing The Value Of Search</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/why-display-is-changing-the-value-of-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Blog An Asset Or A Liability?</title>
		<link>http://mg-mk.com/en/is-your-blog-an-asset-or-a-liability/</link>
		<comments>http://mg-mk.com/en/is-your-blog-an-asset-or-a-liability/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 13:22:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[in the trenches]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/is-your-blog-an-asset-or-a-liability/</guid>
		<description><![CDATA[I analyze websites every day, as well as a lot of Facebook pages, and a ton of blogs attached to websites and Facebook pages. ]]></description>
			<content:encoded><![CDATA[<p>I analyze websites every day, as well as a lot of Facebook pages, and a ton of blogs attached to websites and Facebook pages. </p>
<p>View post:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/f9ZyHf9ykz8/is-your-blog-an-asset-or-a-liability-89817" title="Is Your Blog An Asset Or A Liability?">Is Your Blog An Asset Or A Liability?</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/is-your-blog-an-asset-or-a-liability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Master Paid Search Bidding</title>
		<link>http://mg-mk.com/en/how-to-master-paid-search-bidding/</link>
		<comments>http://mg-mk.com/en/how-to-master-paid-search-bidding/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 13:20:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[for aug 5th]]></category>
		<category><![CDATA[in the trenches]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/how-to-master-paid-search-bidding/</guid>
		<description><![CDATA[One of the biggest concerns in paid search is how much to bid for each of your keywords. It&#8217;s certainly a major part of a successful SEM campaign if you can crack this puzzle, you&#8217;re probably going to do pretty well in this business]]></description>
			<content:encoded><![CDATA[<p>One of the biggest concerns in paid search is how much to bid for each of your keywords. It&#8217;s certainly a major part of a successful SEM campaign if you can crack this puzzle, you&#8217;re probably going to do pretty well in this business</p>
<p>Link:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/vcxcutbWcD0/how-to-master-paid-search-bidding-87920" title="How To Master Paid Search Bidding">How To Master Paid Search Bidding</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/how-to-master-paid-search-bidding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Uncovering The Best Mobile SEO Resources On The Web</title>
		<link>http://mg-mk.com/en/uncovering-the-best-mobile-seo-resources-on-the-web/</link>
		<comments>http://mg-mk.com/en/uncovering-the-best-mobile-seo-resources-on-the-web/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 13:04:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[in the trenches]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/uncovering-the-best-mobile-seo-resources-on-the-web/</guid>
		<description><![CDATA[About two weeks ago, I started a new chapter in my professional life as the VP and &#8220;Conductor&#8221; of Marketing at BlueTrain Mobile, an award-winning technology start up company in Cambridge, MA. This is an exciting career move for me in so many ways, and will push me to ramp up on my..]]></description>
			<content:encoded><![CDATA[<p>About two weeks ago, I started a new chapter in my professional life as the VP and &#8220;Conductor&#8221; of Marketing at BlueTrain Mobile, an award-winning technology start up company in Cambridge, MA. This is an exciting career move for me in so many ways, and will push me to ramp up on my..</p>
<p>Read the original here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/JjiBsPu6FzM/uncovering-the-best-mobile-seo-resources-on-the-web-85519" title="Uncovering The Best Mobile SEO Resources On The Web">Uncovering The Best Mobile SEO Resources On The Web</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/uncovering-the-best-mobile-seo-resources-on-the-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Build Multi-Purpose Landing Pages For Small Budget Advertising</title>
		<link>http://mg-mk.com/en/how-to-build-multi-purpose-landing-pages-for-small-budget-advertising/</link>
		<comments>http://mg-mk.com/en/how-to-build-multi-purpose-landing-pages-for-small-budget-advertising/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 17:21:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[beginner]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[how to: ppc]]></category>
		<category><![CDATA[in the trenches]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/how-to-build-multi-purpose-landing-pages-for-small-budget-advertising/</guid>
		<description><![CDATA[For a long time, I thought utilizing a strong Landing Page Optimization program was only available to large companies with large budgets. The software to create landing pages on the fly by keyword is pricey, and the learning curve is significant. If you have the time, budget and manpower to utilize... ]]></description>
			<content:encoded><![CDATA[<p>For a long time, I thought utilizing a strong Landing Page Optimization program was only available to large companies with large budgets. The software to create landing pages on the fly by keyword is pricey, and the learning curve is significant. If you have the time, budget and manpower to utilize&#8230; </p>
<p>Excerpt from:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/pn65Tp5Dw7U/how-to-build-multi-purpose-landing-pages-for-small-budget-advertising-84997" title="How To Build Multi-Purpose Landing Pages For Small Budget Advertising">How To Build Multi-Purpose Landing Pages For Small Budget Advertising</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/how-to-build-multi-purpose-landing-pages-for-small-budget-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
