MG Marketing » influencer marketing http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 10:15:26 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Try These 7 B2C Influencer Marketing Tactics for B2B Success http://mg-mk.com/en/try-these-7-b2c-influencer-marketing-tactics-for-b2b-success/ http://mg-mk.com/en/try-these-7-b2c-influencer-marketing-tactics-for-b2b-success/#comments Mon, 09 Sep 2024 13:00:35 +0000 admin http://mg-mk.com/en/try-these-7-b2c-influencer-marketing-tactics-for-b2b-success/ Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities.  Both audiences seek value, with a strong emphasis on trust, credibility, and social proof. They are actively engaged online and respond well to relevant, high-quality content.

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Try These 7 B2C Influencer Marketing Tactics for B2B Success

]]> http://mg-mk.com/en/try-these-7-b2c-influencer-marketing-tactics-for-b2b-success/feed/ 0 Here’s How 11 Expert Marketers Define B2B Influencer Marketing http://mg-mk.com/en/here%e2%80%99s-how-11-expert-marketers-define-b2b-influencer-marketing-2/ http://mg-mk.com/en/here%e2%80%99s-how-11-expert-marketers-define-b2b-influencer-marketing-2/#comments Wed, 28 Aug 2024 13:00:41 +0000 admin http://mg-mk.com/en/here%e2%80%99s-how-11-expert-marketers-define-b2b-influencer-marketing-2/ What is B2B influencer marketing?  I get asked this question quite often.

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Here’s How 11 Expert Marketers Define B2B Influencer Marketing

]]> http://mg-mk.com/en/here%e2%80%99s-how-11-expert-marketers-define-b2b-influencer-marketing-2/feed/ 0 Here’s How 11 Expert Marketers Define B2B Influencer Marketing http://mg-mk.com/en/here%e2%80%99s-how-11-expert-marketers-define-b2b-influencer-marketing/ http://mg-mk.com/en/here%e2%80%99s-how-11-expert-marketers-define-b2b-influencer-marketing/#comments Wed, 28 Aug 2024 13:00:41 +0000 admin http://mg-mk.com/en/here%e2%80%99s-how-11-expert-marketers-define-b2b-influencer-marketing/ What is B2B influencer marketing?  I get asked this question quite often. Especially by non-marketers, who have the assumption I work with a Kardashian selling makeup.  Let’s begin with the distinction between B2B and B2C influencer marketing .

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Here’s How 11 Expert Marketers Define B2B Influencer Marketing

]]> http://mg-mk.com/en/here%e2%80%99s-how-11-expert-marketers-define-b2b-influencer-marketing/feed/ 0 Everything You Need to Know about B2B Influencer Contracts and Payments http://mg-mk.com/en/everything-you-need-to-know-about-b2b-influencer-contracts-and-payments/ http://mg-mk.com/en/everything-you-need-to-know-about-b2b-influencer-contracts-and-payments/#comments Mon, 01 Jul 2024 12:00:58 +0000 admin http://mg-mk.com/en/everything-you-need-to-know-about-b2b-influencer-contracts-and-payments/ In today’s market, you’ll be hard-pressed to find an avenue of marketing that’s both free and effective. Despite what some might lead you to believe, B2B influencers will expect more than brand exposure in exchange for their services.  Unlike B2C influencer marketing, B2B agencies and brands often cannot offer products in exchange for their work — not because of any rules, but because their offerings are simply not meant for individual consumers. Can you imagine asking someone to write a blog post in exchange for … cloud storage

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Everything You Need to Know about B2B Influencer Contracts and Payments

]]> http://mg-mk.com/en/everything-you-need-to-know-about-b2b-influencer-contracts-and-payments/feed/ 0 Why You Need an Influencer Strategy (and How to Build One) http://mg-mk.com/en/why-you-need-an-influencer-strategy-and-how-to-build-one/ http://mg-mk.com/en/why-you-need-an-influencer-strategy-and-how-to-build-one/#comments Wed, 26 Jun 2024 14:45:39 +0000 admin http://mg-mk.com/en/why-you-need-an-influencer-strategy-and-how-to-build-one/ “We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “ How do we go about it

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Why You Need an Influencer Strategy (and How to Build One)

]]> http://mg-mk.com/en/why-you-need-an-influencer-strategy-and-how-to-build-one/feed/ 0 The B2B Influencer Marketing Software You Need to Succeed http://mg-mk.com/en/the-b2b-influencer-marketing-software-you-need-to-succeed/ http://mg-mk.com/en/the-b2b-influencer-marketing-software-you-need-to-succeed/#comments Fri, 21 Jun 2024 15:18:32 +0000 admin http://mg-mk.com/en/the-b2b-influencer-marketing-software-you-need-to-succeed/ Working with influencers is a hot topic for marketers everywhere .

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The B2B Influencer Marketing Software You Need to Succeed

]]> http://mg-mk.com/en/the-b2b-influencer-marketing-software-you-need-to-succeed/feed/ 0 What Marketers Should Know About Influencer Pods http://mg-mk.com/en/what-marketers-should-know-about-influencer-pods/ http://mg-mk.com/en/what-marketers-should-know-about-influencer-pods/#comments Wed, 12 Jun 2024 16:01:57 +0000 admin http://mg-mk.com/en/what-marketers-should-know-about-influencer-pods/ Have you noticed familiar names popping up in the comments of every single one of your favorite accounts’ social media posts?  Perhaps this person has an unhealthy infatuation with the creator or thought leader’s online presence, or maybe they’re a highly-trained bot.

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What Marketers Should Know About Influencer Pods

]]> http://mg-mk.com/en/what-marketers-should-know-about-influencer-pods/feed/ 0 How Does B2B Influencer Marketing Actually Work? http://mg-mk.com/en/how-does-b2b-influencer-marketing-actually-work/ http://mg-mk.com/en/how-does-b2b-influencer-marketing-actually-work/#comments Mon, 20 May 2024 09:30:09 +0000 admin http://mg-mk.com/en/how-does-b2b-influencer-marketing-actually-work/ Would you pay Justin Bieber to create a video about your company’s SaaS offering? How about contracting Kim Kardashian to produce an Instagram Reel summarizing the highlights of your latest whitepaper

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How Does B2B Influencer Marketing Actually Work?

]]> http://mg-mk.com/en/how-does-b2b-influencer-marketing-actually-work/feed/ 0 2024 B2B Influencer Marketing Statistics and Trends http://mg-mk.com/en/2024-b2b-influencer-marketing-statistics-and-trends/ http://mg-mk.com/en/2024-b2b-influencer-marketing-statistics-and-trends/#comments Wed, 24 Apr 2024 10:30:13 +0000 admin http://mg-mk.com/en/2024-b2b-influencer-marketing-statistics-and-trends/ Here at TopRank Marketing we do more than just plan and execute B2B influencer marketing programs. We also conduct research on the state of B2B influencer marketing at companies across multiple industries.  The statistics and trends surfaced by this report and the iterations that preceded it are incredibly valuable for any B2B marketer looking to start or expand an influencer marketing program.  Let’s take a look at some of the highlights from our research and that of others in the industry.  Influencer marketing is taking root  While influencer marketing isn’t new, its prevalence among B2B marketers certainly is

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2024 B2B Influencer Marketing Statistics and Trends

]]> http://mg-mk.com/en/2024-b2b-influencer-marketing-statistics-and-trends/feed/ 0 Try These Top B2B Influencer Marketing Tactics http://mg-mk.com/en/try-these-top-b2b-influencer-marketing-tactics/ http://mg-mk.com/en/try-these-top-b2b-influencer-marketing-tactics/#comments Mon, 12 Feb 2024 11:30:45 +0000 admin http://mg-mk.com/en/try-these-top-b2b-influencer-marketing-tactics/ You’ve probably heard about B2B influencer marketing.

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Try These Top B2B Influencer Marketing Tactics

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