MG Marketing » intermediate http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How To Manage PPC Closely To A Budget http://mg-mk.com/en/how-to-manage-ppc-closely-to-a-budget/ http://mg-mk.com/en/how-to-manage-ppc-closely-to-a-budget/#comments Mon, 01 Apr 2013 18:48:59 +0000 admin http://mg-mk.com/en/how-to-manage-ppc-closely-to-a-budget/ A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC campaigns, and he made the interesting observation that you can either manage to ROI or to budgets, but not both at the same time. The context of George’s remarks was… Please visit Search Engine Land for the full article.

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How To Manage PPC Closely To A Budget

]]> http://mg-mk.com/en/how-to-manage-ppc-closely-to-a-budget/feed/ 0 How To Estimate The Traffic Opportunity For Multinational Campaigns http://mg-mk.com/en/how-to-estimate-the-traffic-opportunity-for-multinational-campaigns/ http://mg-mk.com/en/how-to-estimate-the-traffic-opportunity-for-multinational-campaigns/#comments Tue, 26 Mar 2013 15:07:43 +0000 admin http://mg-mk.com/en/how-to-estimate-the-traffic-opportunity-for-multinational-campaigns/ Recently, I was asked to run an estimate of traffic opportunity for a multinational sports franchise in which I modeled their current global traffic against brand visibility growth opportunities. However, I also identified that to make the estimate relevant, I needed to quantify the traffic more..

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How To Estimate The Traffic Opportunity For Multinational Campaigns

]]> http://mg-mk.com/en/how-to-estimate-the-traffic-opportunity-for-multinational-campaigns/feed/ 0 How Adwords Enhanced Campaigns Can Be Used To Promote Your Mobile App http://mg-mk.com/en/how-adwords-enhanced-campaigns-can-be-used-to-promote-your-mobile-app/ http://mg-mk.com/en/how-adwords-enhanced-campaigns-can-be-used-to-promote-your-mobile-app/#comments Mon, 04 Mar 2013 17:21:20 +0000 admin http://mg-mk.com/en/how-adwords-enhanced-campaigns-can-be-used-to-promote-your-mobile-app/ There’s been a lot of confusion among paid search marketers upset about the lack of device targeting in Enhanced Campaigns. This article will tell you how to advertise your mobile app using AdWords while checking out the new app promotion ad format in AdWords. One of the most common hypothetical..

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How Adwords Enhanced Campaigns Can Be Used To Promote Your Mobile App

]]> http://mg-mk.com/en/how-adwords-enhanced-campaigns-can-be-used-to-promote-your-mobile-app/feed/ 0 How To Getting Analytics Right With PLAs http://mg-mk.com/en/how-to-getting-analytics-right-with-plas/ http://mg-mk.com/en/how-to-getting-analytics-right-with-plas/#comments Fri, 15 Feb 2013 16:07:37 +0000 admin http://mg-mk.com/en/how-to-getting-analytics-right-with-plas/ More so than any other product in the AdWords suite, managing, reporting on, and making sense out of Product Listing Ads (PLAs) extends beyond the toolsets provided in AdWords. The levers that we can push and pull exist within two unique systems — AdWords and Merchant Center — and, as a…

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How To Getting Analytics Right With PLAs

]]> http://mg-mk.com/en/how-to-getting-analytics-right-with-plas/feed/ 0 How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns http://mg-mk.com/en/how-to-use-social-networks-to-create-laser-targeted-b2b-advertising-campaigns/ http://mg-mk.com/en/how-to-use-social-networks-to-create-laser-targeted-b2b-advertising-campaigns/#comments Wed, 13 Feb 2013 16:34:41 +0000 admin http://mg-mk.com/en/how-to-use-social-networks-to-create-laser-targeted-b2b-advertising-campaigns/ The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit affair or a piece of antique oak furniture for his bedroom

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How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns

]]> http://mg-mk.com/en/how-to-use-social-networks-to-create-laser-targeted-b2b-advertising-campaigns/feed/ 0 How To Do Mobile Keyword Research In 2013 http://mg-mk.com/en/how-to-do-mobile-keyword-research-in-2013/ http://mg-mk.com/en/how-to-do-mobile-keyword-research-in-2013/#comments Mon, 04 Feb 2013 16:45:22 +0000 admin http://mg-mk.com/en/how-to-do-mobile-keyword-research-in-2013/ As promised last month, I’ll be sharing more information about how to do mobile SEO specifically and less about why to do mobile SEO. This month, I’m going to go through how to do mobile keyword research

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How To Do Mobile Keyword Research In 2013

]]> http://mg-mk.com/en/how-to-do-mobile-keyword-research-in-2013/feed/ 0 Why You Need To Treat Your Social Media Strategy Like Your Content Strategy http://mg-mk.com/en/why-you-need-to-treat-your-social-media-strategy-like-your-content-strategy/ http://mg-mk.com/en/why-you-need-to-treat-your-social-media-strategy-like-your-content-strategy/#comments Tue, 29 Jan 2013 18:34:02 +0000 admin http://mg-mk.com/en/why-you-need-to-treat-your-social-media-strategy-like-your-content-strategy/ In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions.

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Why You Need To Treat Your Social Media Strategy Like Your Content Strategy

]]> http://mg-mk.com/en/why-you-need-to-treat-your-social-media-strategy-like-your-content-strategy/feed/ 0 How To Create Your Local SEO Roadmap Through Research, Benchmarking & Tracking http://mg-mk.com/en/how-to-create-your-local-seo-roadmap-through-research-benchmarking-tracking/ http://mg-mk.com/en/how-to-create-your-local-seo-roadmap-through-research-benchmarking-tracking/#comments Mon, 21 Jan 2013 18:33:16 +0000 admin http://mg-mk.com/en/how-to-create-your-local-seo-roadmap-through-research-benchmarking-tracking/ During the regular online training sessions which I deliver to our customers, I inevitably get asked the same question. Actually this question comes in a few guises. What should I focus on more – citations or links

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How To Create Your Local SEO Roadmap Through Research, Benchmarking & Tracking

]]> http://mg-mk.com/en/how-to-create-your-local-seo-roadmap-through-research-benchmarking-tracking/feed/ 0 Examining Real World Uses Of Rich Snippets & Markup http://mg-mk.com/en/examining-real-world-uses-of-rich-snippets-markup/ http://mg-mk.com/en/examining-real-world-uses-of-rich-snippets-markup/#comments Mon, 26 Nov 2012 20:11:54 +0000 admin http://mg-mk.com/en/examining-real-world-uses-of-rich-snippets-markup/ Semantic markup is becoming more and more popular in conjunction with large scale SEO. Adding rich snippets to send rich signals to alert search engines as to the relevancy of your content − whatever vertical they may appear in − is not only a wise move, but an SEO best practice

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Examining Real World Uses Of Rich Snippets & Markup

]]> http://mg-mk.com/en/examining-real-world-uses-of-rich-snippets-markup/feed/ 0 60 Minutes To Global Search Greatness Through Keyword Analysis http://mg-mk.com/en/60-minutes-to-global-search-greatness-through-keyword-analysis/ http://mg-mk.com/en/60-minutes-to-global-search-greatness-through-keyword-analysis/#comments Tue, 20 Nov 2012 16:40:06 +0000 admin http://mg-mk.com/en/60-minutes-to-global-search-greatness-through-keyword-analysis/ What if you could only spend one hour each week identifying some of your biggest opportunities and problems? What would you spend the time doing? That was a question – well, more of a “challenge” given to me by a few attendees of a recent Advanced Keyword Modeling presentation

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60 Minutes To Global Search Greatness Through Keyword Analysis

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