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	<title>MG Marketing &#187; journey mapping</title>
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		<title>The Perfect Equation for Directing Your Customer’s Journey by @shanejones15</title>
		<link>http://mg-mk.com/en/the-perfect-equation-for-directing-your-customer%e2%80%99s-journey-by-shanejones15/</link>
		<comments>http://mg-mk.com/en/the-perfect-equation-for-directing-your-customer%e2%80%99s-journey-by-shanejones15/#comments</comments>
		<pubDate>Thu, 23 Oct 2014 10:50:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[client management]]></category>
		<category><![CDATA[conversion funnel]]></category>
		<category><![CDATA[journey mapping]]></category>
		<category><![CDATA[lead generation]]></category>

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		<description><![CDATA[ How can you sway your customers to follow through with conversions and transactions? You may be expecting an answer something along the lines of, “Change your social media button color to red and hopefully, the customer will follow you.” However, the answer is to understand what your customers’ want, need, and how to make those wants and needs easily accessible on your website]]></description>
			<content:encoded><![CDATA[<p> How can you sway your customers to follow through with conversions and transactions? You may be expecting an answer something along the lines of, “Change your social media button color to red and hopefully, the customer will follow you.” However, the answer is to understand what your customers’ want, need, and how to make those wants and needs easily accessible on your website</p>
<p>Read the original here:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/SearchEngineJournal/~3/Azje11bflBs/" title="The Perfect Equation for Directing Your Customer’s Journey by @shanejones15">The Perfect Equation for Directing Your Customer’s Journey by @shanejones15</a></p>
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