MG Marketing » kpis http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How to create insights from consumers’ click histories http://mg-mk.com/en/how-to-create-insights-from-consumers%e2%80%99-click-histories/ http://mg-mk.com/en/how-to-create-insights-from-consumers%e2%80%99-click-histories/#comments Fri, 01 Jul 2016 14:06:55 +0000 admin http://mg-mk.com/en/how-to-create-insights-from-consumers%e2%80%99-click-histories/ Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed data backed by a hypothesis and placed in the right context, on the other hand, does.

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How to create insights from consumers’ click histories

]]> http://mg-mk.com/en/how-to-create-insights-from-consumers%e2%80%99-click-histories/feed/ 0 14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads http://mg-mk.com/en/14-kpis-and-metrics-google-can-use-to-measure-the-purge-of-right-hand-side-ads/ http://mg-mk.com/en/14-kpis-and-metrics-google-can-use-to-measure-the-purge-of-right-hand-side-ads/#comments Thu, 03 Mar 2016 10:34:28 +0000 admin http://mg-mk.com/en/14-kpis-and-metrics-google-can-use-to-measure-the-purge-of-right-hand-side-ads/ You’ll have no doubt read about Google’s recent jettisoning of its sidebar ads , in favour of more ads placed at the top of the page. This is going to have a number of effects that search marketers will need to contend with

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14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads

]]> http://mg-mk.com/en/14-kpis-and-metrics-google-can-use-to-measure-the-purge-of-right-hand-side-ads/feed/ 0 Ad viewability “should not be a KPI”, according to study http://mg-mk.com/en/ad-viewability-%e2%80%9cshould-not-be-a-kpi%e2%80%9d-according-to-study/ http://mg-mk.com/en/ad-viewability-%e2%80%9cshould-not-be-a-kpi%e2%80%9d-according-to-study/#comments Wed, 10 Feb 2016 11:31:34 +0000 admin http://mg-mk.com/en/ad-viewability-%e2%80%9cshould-not-be-a-kpi%e2%80%9d-according-to-study/ A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI. The research , compiled by IPG Media Lab, Integral Ad Science and Cadreon, sought to explore whether ‘viewable’ ads are actually effective. The viewability problem is considerable, with more than half of all ads not being seen by humans

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Ad viewability “should not be a KPI”, according to study

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