MG Marketing » lee-odden http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 TopRank Marketing Prepares for Next Level of Growth with New CEO, Donna Robinson http://mg-mk.com/en/toprank-marketing-prepares-for-next-level-of-growth-with-new-ceo-donna-robinson/ http://mg-mk.com/en/toprank-marketing-prepares-for-next-level-of-growth-with-new-ceo-donna-robinson/#comments Thu, 07 Sep 2023 12:00:54 +0000 admin http://mg-mk.com/en/toprank-marketing-prepares-for-next-level-of-growth-with-new-ceo-donna-robinson/ Today I have very big news to share : TopRank Marketing has named a new President and CEO of the agency, Donna Robinson. With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures. Donna’s deep expertise leading substantial agency growth is part of an ongoing transformation we’ve had in play this year that has included a brand refresh and new website, investment in business development resources and a plan to expand service offerings that will enable us to provide full service B2B marketing agency solutions to our clients

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TopRank Marketing Prepares for Next Level of Growth with New CEO, Donna Robinson

]]> http://mg-mk.com/en/toprank-marketing-prepares-for-next-level-of-growth-with-new-ceo-donna-robinson/feed/ 0 7 Keys To Successful B2B Influencer Marketing: New Research From Lee Odden at #MPB2B http://mg-mk.com/en/7-keys-to-successful-b2b-influencer-marketing-new-research-from-lee-odden-at-mpb2b/ http://mg-mk.com/en/7-keys-to-successful-b2b-influencer-marketing-new-research-from-lee-odden-at-mpb2b/#comments Wed, 11 Nov 2020 11:30:09 +0000 admin http://mg-mk.com/en/7-keys-to-successful-b2b-influencer-marketing-new-research-from-lee-odden-at-mpb2b/ MarketingProfs educational content director Kerry O’Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “ New Research: How to be Successful With Influencer Marketing .” Lee began by explaining that when it comes to B2B influencer marketing, to create and maintain a successful program you’ve got to do the hard work and be smart about it , and set about to demystify some of the lesser-known aspects of B2B influencer marketing by sharing what he’s learned from having been deeply involved with the practice for the past eight years. Let’s take a look at the new B2B influencer marketing research Lee explored in his insightful MarketingProfs B2B Forum #MPB2B 2020 session

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7 Keys To Successful B2B Influencer Marketing: New Research From Lee Odden at #MPB2B

]]> http://mg-mk.com/en/7-keys-to-successful-b2b-influencer-marketing-new-research-from-lee-odden-at-mpb2b/feed/ 0 5 Secrets for Growing Influence in Marketing: Key Takeaways from Lee Odden at #Pubcon Pro http://mg-mk.com/en/5-secrets-for-growing-influence-in-marketing-key-takeaways-from-lee-odden-at-pubcon-pro/ http://mg-mk.com/en/5-secrets-for-growing-influence-in-marketing-key-takeaways-from-lee-odden-at-pubcon-pro/#comments Thu, 18 Oct 2018 10:30:46 +0000 admin http://mg-mk.com/en/5-secrets-for-growing-influence-in-marketing-key-takeaways-from-lee-odden-at-pubcon-pro/ Research has shown: consumers don’t trust the companies they buy from.

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5 Secrets for Growing Influence in Marketing: Key Takeaways from Lee Odden at #Pubcon Pro

]]> http://mg-mk.com/en/5-secrets-for-growing-influence-in-marketing-key-takeaways-from-lee-odden-at-pubcon-pro/feed/ 0 How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing http://mg-mk.com/en/how-b2b-marketers-can-rise-above-roadblocks-with-influencer-marketing/ http://mg-mk.com/en/how-b2b-marketers-can-rise-above-roadblocks-with-influencer-marketing/#comments Wed, 10 Aug 2016 10:30:59 +0000 admin http://mg-mk.com/en/how-b2b-marketers-can-rise-above-roadblocks-with-influencer-marketing/ As the old joke goes, there are two seasons in my home state of Minnesota: Winter and Road Construction. Right now, we are smack in the middle of the latter

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How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

]]> http://mg-mk.com/en/how-b2b-marketers-can-rise-above-roadblocks-with-influencer-marketing/feed/ 0 Storytelling, Emotional Engagement, and Conquering the Status Quo: An Interview with Lee Odden http://mg-mk.com/en/storytelling-emotional-engagement-and-conquering-the-status-quo-an-interview-with-lee-odden/ http://mg-mk.com/en/storytelling-emotional-engagement-and-conquering-the-status-quo-an-interview-with-lee-odden/#comments Thu, 09 Jun 2016 10:30:02 +0000 admin http://mg-mk.com/en/storytelling-emotional-engagement-and-conquering-the-status-quo-an-interview-with-lee-odden/ “We make decisions emotionally and then justify them logically.” That statement is one of those unattributed, unattributable quotes that pops up everywhere from neuroscience to content marketing.

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Storytelling, Emotional Engagement, and Conquering the Status Quo: An Interview with Lee Odden

]]> http://mg-mk.com/en/storytelling-emotional-engagement-and-conquering-the-status-quo-an-interview-with-lee-odden/feed/ 0 Learn How to Create a More Effective Influencer Marketing Strategy http://mg-mk.com/en/learn-how-to-create-a-more-effective-influencer-marketing-strategy/ http://mg-mk.com/en/learn-how-to-create-a-more-effective-influencer-marketing-strategy/#comments Mon, 25 Apr 2016 10:30:14 +0000 admin http://mg-mk.com/en/learn-how-to-create-a-more-effective-influencer-marketing-strategy/ “Who is more influential to you than the people closest that you respect and trust?” – Lee Odden In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an incredibly powerful way to build credibility for a brand, and create connections with the right people. I remember that one of my first experiences with influencer marketing was an interview that I did with Avinash Kaushik (that was of course facilitated by Lee Odden).

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Learn How to Create a More Effective Influencer Marketing Strategy

]]> http://mg-mk.com/en/learn-how-to-create-a-more-effective-influencer-marketing-strategy/feed/ 0 SEO for B2B Content Marketing in 2016 http://mg-mk.com/en/seo-for-b2b-content-marketing-in-2016/ http://mg-mk.com/en/seo-for-b2b-content-marketing-in-2016/#comments Mon, 22 Feb 2016 11:30:45 +0000 admin http://mg-mk.com/en/seo-for-b2b-content-marketing-in-2016/ As content marketing professionals, most of us would consider SEO a highly technical domain.

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SEO for B2B Content Marketing in 2016

]]> http://mg-mk.com/en/seo-for-b2b-content-marketing-in-2016/feed/ 0 TopRank Marketing Top Takeaways & Words of Wisdom from MarketingProfs B2B Marketing Forum #MPB2B http://mg-mk.com/en/toprank-marketing-top-takeaways-words-of-wisdom-from-marketingprofs-b2b-marketing-forum-mpb2b/ http://mg-mk.com/en/toprank-marketing-top-takeaways-words-of-wisdom-from-marketingprofs-b2b-marketing-forum-mpb2b/#comments Tue, 27 Oct 2015 10:30:58 +0000 admin http://mg-mk.com/en/toprank-marketing-top-takeaways-words-of-wisdom-from-marketingprofs-b2b-marketing-forum-mpb2b/ Last week, the amazing Ann Handley and her team at MarketingProfs put on a phenomenal conference for B2B marketers from all over the country. The information, networking, events and even the swag were all top-notch. On the first day, Ann set the stage and asked everyone in attendance to find their squad of other marketers at the event, and to take their work seriously, but not to take themselves too seriously

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TopRank Marketing Top Takeaways & Words of Wisdom from MarketingProfs B2B Marketing Forum #MPB2B

]]> http://mg-mk.com/en/toprank-marketing-top-takeaways-words-of-wisdom-from-marketingprofs-b2b-marketing-forum-mpb2b/feed/ 0 If you want B2B Content to be Great, Ask Your Community to Participate! #MPB2B http://mg-mk.com/en/if-you-want-b2b-content-to-be-great-ask-your-community-to-participate-mpb2b/ http://mg-mk.com/en/if-you-want-b2b-content-to-be-great-ask-your-community-to-participate-mpb2b/#comments Fri, 23 Oct 2015 13:43:59 +0000 admin http://mg-mk.com/en/if-you-want-b2b-content-to-be-great-ask-your-community-to-participate-mpb2b/ The bar for great B2B content marketing is being raised since brands have become publishers and no longer need to rely on traditional media sources for exposure. Unfortunately, budgets and resources don’t always match the required output.

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If you want B2B Content to be Great, Ask Your Community to Participate! #MPB2B

]]> http://mg-mk.com/en/if-you-want-b2b-content-to-be-great-ask-your-community-to-participate-mpb2b/feed/ 0 Is There Really A Secret to MAKING B2B Marketing Magic? #MPB2B http://mg-mk.com/en/is-there-really-a-secret-to-making-b2b-marketing-magic-mpb2b/ http://mg-mk.com/en/is-there-really-a-secret-to-making-b2b-marketing-magic-mpb2b/#comments Wed, 21 Oct 2015 10:30:01 +0000 admin http://mg-mk.com/en/is-there-really-a-secret-to-making-b2b-marketing-magic-mpb2b/ Every industry experiences evolutions. For some it’s hundreds of years before innovations are made, whereas others change in the blink of an eye

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Is There Really A Secret to MAKING B2B Marketing Magic? #MPB2B

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