MG Marketing » location targeting http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Google AdWords Geo-Targeting: Have We All Been Doing It Wrong? http://mg-mk.com/en/google-adwords-geo-targeting-have-we-all-been-doing-it-wrong/ http://mg-mk.com/en/google-adwords-geo-targeting-have-we-all-been-doing-it-wrong/#comments Thu, 08 Aug 2013 14:40:51 +0000 admin http://mg-mk.com/en/google-adwords-geo-targeting-have-we-all-been-doing-it-wrong/ It’s rare that a true challenge to a best practice (and a seemingly straight forward one at that) arises. But, when Marta Turek Group Manager, Performance Media at Mediative presented case studies showing what happened when they tested an opt-out versus the traditional opt-in approach to…

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Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?

]]> http://mg-mk.com/en/google-adwords-geo-targeting-have-we-all-been-doing-it-wrong/feed/ 0 The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid! http://mg-mk.com/en/the-real-reason-why-google-is-dropping-the-tablet-vs-desktop-distinction-it%e2%80%99s-the-user-context-stupid/ http://mg-mk.com/en/the-real-reason-why-google-is-dropping-the-tablet-vs-desktop-distinction-it%e2%80%99s-the-user-context-stupid/#comments Thu, 28 Feb 2013 18:32:34 +0000 admin http://mg-mk.com/en/the-real-reason-why-google-is-dropping-the-tablet-vs-desktop-distinction-it%e2%80%99s-the-user-context-stupid/ There’s been some grumbling among PPC marketers over the last few weeks about a few specific changes in Enhanced Campaigns – in particular, the loss of tablet vs. desktop segmentation, which was previously a best practice for mobile advertising strategy. One of my well-respected colleagues put it…

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The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid!

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