MG Marketing » mark schaefer http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How Does Mark Schaefer MAKE Marketing Magic? #MPB2B http://mg-mk.com/en/how-does-mark-schaefer-make-marketing-magic-mpb2b/ http://mg-mk.com/en/how-does-mark-schaefer-make-marketing-magic-mpb2b/#comments Mon, 12 Oct 2015 10:30:38 +0000 admin http://mg-mk.com/en/how-does-mark-schaefer-make-marketing-magic-mpb2b/ If someone asked you what your mission is as a marketer, what would you say? My response would go something like this: To create a meaningful connection with customers that engages them with my businesses and encourages them to take the next step in working with us.

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How Does Mark Schaefer MAKE Marketing Magic? #MPB2B

]]> http://mg-mk.com/en/how-does-mark-schaefer-make-marketing-magic-mpb2b/feed/ 0 BADASS Book Review: The Content Code by Mark Schaefer http://mg-mk.com/en/badass-book-review-the-content-code-by-mark-schaefer/ http://mg-mk.com/en/badass-book-review-the-content-code-by-mark-schaefer/#comments Thu, 12 Mar 2015 12:20:43 +0000 admin http://mg-mk.com/en/badass-book-review-the-content-code-by-mark-schaefer/ The Content Code: Six essential strategies to ignite your content, your marketing, and your business is the latest book from Mark Schaefer and like The Tao of Twitter and Social Media Explained, it’s a must read. I’ve known and admired Mark for several years. He is a very generous person and that generosity extends to the knowledge he shares in the content and conversations he’s a part of

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BADASS Book Review: The Content Code by Mark Schaefer

]]> http://mg-mk.com/en/badass-book-review-the-content-code-by-mark-schaefer/feed/ 0 A Practical Approach to Content Marketing Success – Interview with Mark Schaefer http://mg-mk.com/en/a-practical-approach-to-content-marketing-success-%e2%80%93-interview-with-mark-schaefer/ http://mg-mk.com/en/a-practical-approach-to-content-marketing-success-%e2%80%93-interview-with-mark-schaefer/#comments Thu, 14 Aug 2014 10:53:38 +0000 admin http://mg-mk.com/en/a-practical-approach-to-content-marketing-success-%e2%80%93-interview-with-mark-schaefer/ Today’s interview is with a guy that I’ve known for several years that brings a practical perspective to the often distracting world of digital marketing.

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A Practical Approach to Content Marketing Success – Interview with Mark Schaefer

]]> http://mg-mk.com/en/a-practical-approach-to-content-marketing-success-%e2%80%93-interview-with-mark-schaefer/feed/ 0 Create a Stronger ROI: Return on Influence – Mark Schaefer #BWENY http://mg-mk.com/en/create-a-stronger-roi-return-on-influence-%e2%80%93-mark-schaefer-bweny/ http://mg-mk.com/en/create-a-stronger-roi-return-on-influence-%e2%80%93-mark-schaefer-bweny/#comments Thu, 07 Jun 2012 17:57:58 +0000 admin http://mg-mk.com/en/create-a-stronger-roi-return-on-influence-%e2%80%93-mark-schaefer-bweny/ ROI, it’s a term we’ve all heard.  Typically this acronym stands for Return On Investment, but in this case we’re referring to Return On Influence.  Mark Schaefer ( @markwschaefer ) presented at BlogWolrd (on his birthday) on some of the key concepts in his new book Return on Influence: The New Rules of Creating and Leveraging Power on the Social Web . At the very beginning of his presentation Mark made an interesting observation.  In the past a speakers audience was a group of people who passively sat in the auditorium and listened to what the speaker was saying. Mark Schaefer shares “Now, I am talking to an audience of audiences.”  What does that mean?  Not only are the bloggers in the room soaking up with is being shared but they are also sharing this information with their audience, in real time.  What did this session teach me about Klout, content, and creating more influence online?

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Create a Stronger ROI: Return on Influence – Mark Schaefer #BWENY

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