MG Marketing » market entry strategy http://mg-mk.com/en Online Marketing Agency Tue, 21 Apr 2026 15:16:00 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Grow Your Base: B2B Market Entry Strategies http://mg-mk.com/en/grow-your-base-b2b-market-entry-strategies/ http://mg-mk.com/en/grow-your-base-b2b-market-entry-strategies/#comments Mon, 09 Oct 2023 10:00:31 +0000 admin http://mg-mk.com/en/grow-your-base-b2b-market-entry-strategies/ Bet you’ve never heard this one before: an economic downturn can be the best time to try breaking into a new market, especially in B2B. Yes, I’m serious.  It’s a surprisingly well-documented fact that customers are less brand-loyal and more sensitive to making a measurable impact during economic downturns. Twelve years ago, the Harvard Business Review documented that brands accelerating their marketing during recessions ended up with a 27% higher chance of turning into market leaders in their categories after the recession

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Grow Your Base: B2B Market Entry Strategies

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