MG Marketing » marketing analytics http://mg-mk.com/en Online Marketing Agency Thu, 20 Aug 2026 19:00:38 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO via @sejournal, @gregjarboe http://mg-mk.com/en/how-transunion%e2%80%99s-ai-findings-should-change-the-way-seos-pitch-geo-via-sejournal-gregjarboe/ http://mg-mk.com/en/how-transunion%e2%80%99s-ai-findings-should-change-the-way-seos-pitch-geo-via-sejournal-gregjarboe/#comments Tue, 11 Aug 2026 14:30:56 +0000 admin http://mg-mk.com/en/how-transunion%e2%80%99s-ai-findings-should-change-the-way-seos-pitch-geo-via-sejournal-gregjarboe/ TransUnion’s survey of 100 marketing leaders shows AI search blind spots mirror walled garden measurement gaps. Frame GEO as a company-wide problem to get funded. The post How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO appeared first on Search Engine Journal

See more here:
How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO via @sejournal, @gregjarboe

]]> http://mg-mk.com/en/how-transunion%e2%80%99s-ai-findings-should-change-the-way-seos-pitch-geo-via-sejournal-gregjarboe/feed/ 0 AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands via @sejournal, @gregjarboe http://mg-mk.com/en/ai%e2%80%99s-impact-is-outrunning-measurement-the-trust-and-attribution-gap-facing-brands-via-sejournal-gregjarboe/ http://mg-mk.com/en/ai%e2%80%99s-impact-is-outrunning-measurement-the-trust-and-attribution-gap-facing-brands-via-sejournal-gregjarboe/#comments Sat, 08 Aug 2026 12:00:30 +0000 admin http://mg-mk.com/en/ai%e2%80%99s-impact-is-outrunning-measurement-the-trust-and-attribution-gap-facing-brands-via-sejournal-gregjarboe/ AI’s impact outpaced our ability to measure it in H1 2026. Indig’s citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next. The post AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands appeared first on Search Engine Journal

Read the original:
AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands via @sejournal, @gregjarboe

]]> http://mg-mk.com/en/ai%e2%80%99s-impact-is-outrunning-measurement-the-trust-and-attribution-gap-facing-brands-via-sejournal-gregjarboe/feed/ 0 AI Visibility Measurement: What To Track & What To Ignore http://mg-mk.com/en/ai-visibility-measurement-what-to-track-what-to-ignore/ http://mg-mk.com/en/ai-visibility-measurement-what-to-track-what-to-ignore/#comments Wed, 05 Aug 2026 14:30:03 +0000 admin http://mg-mk.com/en/ai-visibility-measurement-what-to-track-what-to-ignore/ Citations, sentiment, and LLM referral traffic make poor KPIs. Here are the AI visibility metrics that actually connect to leads, pipeline, and revenue. The post AI Visibility Measurement: What To Track & What To Ignore appeared first on Search Engine Journal .

View post:
AI Visibility Measurement: What To Track & What To Ignore

]]> http://mg-mk.com/en/ai-visibility-measurement-what-to-track-what-to-ignore/feed/ 0 AI Visibility Measurement: What To Track & What To Ignore http://mg-mk.com/en/ai-visibility-measurement-what-to-track-what-to-ignore-2/ http://mg-mk.com/en/ai-visibility-measurement-what-to-track-what-to-ignore-2/#comments Wed, 05 Aug 2026 14:30:03 +0000 admin http://mg-mk.com/en/ai-visibility-measurement-what-to-track-what-to-ignore-2/ Citations, sentiment, and LLM referral traffic make poor KPIs. Here are the AI visibility metrics that actually connect to leads, pipeline, and revenue.

More here:
AI Visibility Measurement: What To Track & What To Ignore

]]> http://mg-mk.com/en/ai-visibility-measurement-what-to-track-what-to-ignore-2/feed/ 0 Designing A Measurement Framework Before You Touch GA4 via @sejournal, @bngsrc http://mg-mk.com/en/designing-a-measurement-framework-before-you-touch-ga4-via-sejournal-bngsrc/ http://mg-mk.com/en/designing-a-measurement-framework-before-you-touch-ga4-via-sejournal-bngsrc/#comments Wed, 22 Jul 2026 11:30:44 +0000 admin http://mg-mk.com/en/designing-a-measurement-framework-before-you-touch-ga4-via-sejournal-bngsrc/ Transform your Google Analytics 4 data into actionable insights with a solid measurement framework as your foundation. The post Designing A Measurement Framework Before You Touch GA4 appeared first on Search Engine Journal .

Read more here:
Designing A Measurement Framework Before You Touch GA4 via @sejournal, @bngsrc

]]> http://mg-mk.com/en/designing-a-measurement-framework-before-you-touch-ga4-via-sejournal-bngsrc/feed/ 0 The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal, @timothyjjensen http://mg-mk.com/en/the-ppc-metrics-your-cfo-actually-cares-about-and-how-to-report-them-via-sejournal-timothyjjensen/ http://mg-mk.com/en/the-ppc-metrics-your-cfo-actually-cares-about-and-how-to-report-them-via-sejournal-timothyjjensen/#comments Wed, 15 Jul 2026 09:30:15 +0000 admin http://mg-mk.com/en/the-ppc-metrics-your-cfo-actually-cares-about-and-how-to-report-them-via-sejournal-timothyjjensen/ CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives

Visit link:
The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal, @timothyjjensen

]]> http://mg-mk.com/en/the-ppc-metrics-your-cfo-actually-cares-about-and-how-to-report-them-via-sejournal-timothyjjensen/feed/ 0 CTR Is Sky High In 2026 That Doesn’t Mean Your Ads Are Working http://mg-mk.com/en/ctr-is-sky-high-in-2026-that-doesn%e2%80%99t-mean-your-ads-are-working/ http://mg-mk.com/en/ctr-is-sky-high-in-2026-that-doesn%e2%80%99t-mean-your-ads-are-working/#comments Tue, 30 Jun 2026 11:30:37 +0000 admin http://mg-mk.com/en/ctr-is-sky-high-in-2026-that-doesn%e2%80%99t-mean-your-ads-are-working/ High click-through rates no longer guarantee advertising success due to automated bidding and AI optimization changing traditional metrics.

View original post here:
CTR Is Sky High In 2026 That Doesn’t Mean Your Ads Are Working

]]> http://mg-mk.com/en/ctr-is-sky-high-in-2026-that-doesn%e2%80%99t-mean-your-ads-are-working/feed/ 0 How To Define & Report SEO KPIs That Actually Move The C-Suite via @sejournal, @AdamHeitzman http://mg-mk.com/en/how-to-define-report-seo-kpis-that-actually-move-the-c-suite-via-sejournal-adamheitzman/ http://mg-mk.com/en/how-to-define-report-seo-kpis-that-actually-move-the-c-suite-via-sejournal-adamheitzman/#comments Tue, 23 Jun 2026 11:00:35 +0000 admin http://mg-mk.com/en/how-to-define-report-seo-kpis-that-actually-move-the-c-suite-via-sejournal-adamheitzman/ Stop reporting rankings and traffic. Start showing pipeline, CAC, and ROI that executives actually care about. The post How To Define & Report SEO KPIs That Actually Move The C-Suite appeared first on Search Engine Journal .

Go here to read the rest:
How To Define & Report SEO KPIs That Actually Move The C-Suite via @sejournal, @AdamHeitzman

]]> http://mg-mk.com/en/how-to-define-report-seo-kpis-that-actually-move-the-c-suite-via-sejournal-adamheitzman/feed/ 0 When Marketing Leaders Can’t Explain Search Performance via @sejournal, @coreydmorris http://mg-mk.com/en/when-marketing-leaders-can%e2%80%99t-explain-search-performance-via-sejournal-coreydmorris/ http://mg-mk.com/en/when-marketing-leaders-can%e2%80%99t-explain-search-performance-via-sejournal-coreydmorris/#comments Fri, 22 May 2026 09:00:18 +0000 admin http://mg-mk.com/en/when-marketing-leaders-can%e2%80%99t-explain-search-performance-via-sejournal-coreydmorris/ How marketing leaders can translate search metrics into business outcomes, sharper reporting, and stronger executive confidence. The post When Marketing Leaders Can’t Explain Search Performance appeared first on Search Engine Journal .

See the article here:
When Marketing Leaders Can’t Explain Search Performance via @sejournal, @coreydmorris

]]> http://mg-mk.com/en/when-marketing-leaders-can%e2%80%99t-explain-search-performance-via-sejournal-coreydmorris/feed/ 0 GA4 Five Years Later: The Current State Of Marketing Analytics http://mg-mk.com/en/ga4-five-years-later-the-current-state-of-marketing-analytics/ http://mg-mk.com/en/ga4-five-years-later-the-current-state-of-marketing-analytics/#comments Wed, 01 Oct 2025 11:00:57 +0000 admin http://mg-mk.com/en/ga4-five-years-later-the-current-state-of-marketing-analytics/ GA4 was introduced to modernize analytics with event-based tracking and privacy-first measurement, but has the transition lived up to expectations? The post GA4 Five Years Later: The Current State Of Marketing Analytics appeared first on Search Engine Journal

Originally posted here:
GA4 Five Years Later: The Current State Of Marketing Analytics

]]> http://mg-mk.com/en/ga4-five-years-later-the-current-state-of-marketing-analytics/feed/ 0