MG Marketing » marketing analytics http://mg-mk.com/en Online Marketing Agency Fri, 31 Jul 2026 12:30:09 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Designing A Measurement Framework Before You Touch GA4 via @sejournal, @bngsrc http://mg-mk.com/en/designing-a-measurement-framework-before-you-touch-ga4-via-sejournal-bngsrc/ http://mg-mk.com/en/designing-a-measurement-framework-before-you-touch-ga4-via-sejournal-bngsrc/#comments Wed, 22 Jul 2026 11:30:44 +0000 admin http://mg-mk.com/en/designing-a-measurement-framework-before-you-touch-ga4-via-sejournal-bngsrc/ Transform your Google Analytics 4 data into actionable insights with a solid measurement framework as your foundation. The post Designing A Measurement Framework Before You Touch GA4 appeared first on Search Engine Journal .

Read more here:
Designing A Measurement Framework Before You Touch GA4 via @sejournal, @bngsrc

]]> http://mg-mk.com/en/designing-a-measurement-framework-before-you-touch-ga4-via-sejournal-bngsrc/feed/ 0 The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal, @timothyjjensen http://mg-mk.com/en/the-ppc-metrics-your-cfo-actually-cares-about-and-how-to-report-them-via-sejournal-timothyjjensen/ http://mg-mk.com/en/the-ppc-metrics-your-cfo-actually-cares-about-and-how-to-report-them-via-sejournal-timothyjjensen/#comments Wed, 15 Jul 2026 09:30:15 +0000 admin http://mg-mk.com/en/the-ppc-metrics-your-cfo-actually-cares-about-and-how-to-report-them-via-sejournal-timothyjjensen/ CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives

Visit link:
The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal, @timothyjjensen

]]> http://mg-mk.com/en/the-ppc-metrics-your-cfo-actually-cares-about-and-how-to-report-them-via-sejournal-timothyjjensen/feed/ 0 CTR Is Sky High In 2026 That Doesn’t Mean Your Ads Are Working http://mg-mk.com/en/ctr-is-sky-high-in-2026-that-doesn%e2%80%99t-mean-your-ads-are-working/ http://mg-mk.com/en/ctr-is-sky-high-in-2026-that-doesn%e2%80%99t-mean-your-ads-are-working/#comments Tue, 30 Jun 2026 11:30:37 +0000 admin http://mg-mk.com/en/ctr-is-sky-high-in-2026-that-doesn%e2%80%99t-mean-your-ads-are-working/ High click-through rates no longer guarantee advertising success due to automated bidding and AI optimization changing traditional metrics.

View original post here:
CTR Is Sky High In 2026 That Doesn’t Mean Your Ads Are Working

]]> http://mg-mk.com/en/ctr-is-sky-high-in-2026-that-doesn%e2%80%99t-mean-your-ads-are-working/feed/ 0 How To Define & Report SEO KPIs That Actually Move The C-Suite via @sejournal, @AdamHeitzman http://mg-mk.com/en/how-to-define-report-seo-kpis-that-actually-move-the-c-suite-via-sejournal-adamheitzman/ http://mg-mk.com/en/how-to-define-report-seo-kpis-that-actually-move-the-c-suite-via-sejournal-adamheitzman/#comments Tue, 23 Jun 2026 11:00:35 +0000 admin http://mg-mk.com/en/how-to-define-report-seo-kpis-that-actually-move-the-c-suite-via-sejournal-adamheitzman/ Stop reporting rankings and traffic. Start showing pipeline, CAC, and ROI that executives actually care about. The post How To Define & Report SEO KPIs That Actually Move The C-Suite appeared first on Search Engine Journal .

Go here to read the rest:
How To Define & Report SEO KPIs That Actually Move The C-Suite via @sejournal, @AdamHeitzman

]]> http://mg-mk.com/en/how-to-define-report-seo-kpis-that-actually-move-the-c-suite-via-sejournal-adamheitzman/feed/ 0 When Marketing Leaders Can’t Explain Search Performance via @sejournal, @coreydmorris http://mg-mk.com/en/when-marketing-leaders-can%e2%80%99t-explain-search-performance-via-sejournal-coreydmorris/ http://mg-mk.com/en/when-marketing-leaders-can%e2%80%99t-explain-search-performance-via-sejournal-coreydmorris/#comments Fri, 22 May 2026 09:00:18 +0000 admin http://mg-mk.com/en/when-marketing-leaders-can%e2%80%99t-explain-search-performance-via-sejournal-coreydmorris/ How marketing leaders can translate search metrics into business outcomes, sharper reporting, and stronger executive confidence. The post When Marketing Leaders Can’t Explain Search Performance appeared first on Search Engine Journal .

See the article here:
When Marketing Leaders Can’t Explain Search Performance via @sejournal, @coreydmorris

]]> http://mg-mk.com/en/when-marketing-leaders-can%e2%80%99t-explain-search-performance-via-sejournal-coreydmorris/feed/ 0 GA4 Five Years Later: The Current State Of Marketing Analytics http://mg-mk.com/en/ga4-five-years-later-the-current-state-of-marketing-analytics/ http://mg-mk.com/en/ga4-five-years-later-the-current-state-of-marketing-analytics/#comments Wed, 01 Oct 2025 11:00:57 +0000 admin http://mg-mk.com/en/ga4-five-years-later-the-current-state-of-marketing-analytics/ GA4 was introduced to modernize analytics with event-based tracking and privacy-first measurement, but has the transition lived up to expectations? The post GA4 Five Years Later: The Current State Of Marketing Analytics appeared first on Search Engine Journal

Originally posted here:
GA4 Five Years Later: The Current State Of Marketing Analytics

]]> http://mg-mk.com/en/ga4-five-years-later-the-current-state-of-marketing-analytics/feed/ 0 Can AEO/GEO Startups Beat Established SEO Tool Companies? via @sejournal, @martinibuster http://mg-mk.com/en/can-aeogeo-startups-beat-established-seo-tool-companies-via-sejournal-martinibuster/ http://mg-mk.com/en/can-aeogeo-startups-beat-established-seo-tool-companies-via-sejournal-martinibuster/#comments Sat, 19 Jul 2025 00:35:11 +0000 admin http://mg-mk.com/en/can-aeogeo-startups-beat-established-seo-tool-companies-via-sejournal-martinibuster/ CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive. The post Can AEO/GEO Startups Beat Established SEO Tool Companies

Read the original post:
Can AEO/GEO Startups Beat Established SEO Tool Companies? via @sejournal, @martinibuster

]]> http://mg-mk.com/en/can-aeogeo-startups-beat-established-seo-tool-companies-via-sejournal-martinibuster/feed/ 0 When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search via @sejournal, @gregjarboe http://mg-mk.com/en/when-direct-means-we-don%e2%80%99t-know-cmos-need-to-rethink-attribution-in-ai-search-via-sejournal-gregjarboe/ http://mg-mk.com/en/when-direct-means-we-don%e2%80%99t-know-cmos-need-to-rethink-attribution-in-ai-search-via-sejournal-gregjarboe/#comments Wed, 16 Jul 2025 11:00:30 +0000 admin http://mg-mk.com/en/when-direct-means-we-don%e2%80%99t-know-cmos-need-to-rethink-attribution-in-ai-search-via-sejournal-gregjarboe/ What happens when 86% of your traffic shows up as “direct” in GA4?

More here:
When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search via @sejournal, @gregjarboe

]]> http://mg-mk.com/en/when-direct-means-we-don%e2%80%99t-know-cmos-need-to-rethink-attribution-in-ai-search-via-sejournal-gregjarboe/feed/ 0 How Enterprise Search And AI Intelligence Reveal Market Pulse http://mg-mk.com/en/how-enterprise-search-and-ai-intelligence-reveal-market-pulse/ http://mg-mk.com/en/how-enterprise-search-and-ai-intelligence-reveal-market-pulse/#comments Mon, 30 Jun 2025 11:30:29 +0000 admin http://mg-mk.com/en/how-enterprise-search-and-ai-intelligence-reveal-market-pulse/ As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up

Read more here:
How Enterprise Search And AI Intelligence Reveal Market Pulse

]]> http://mg-mk.com/en/how-enterprise-search-and-ai-intelligence-reveal-market-pulse/feed/ 0 Microsoft Clarity Announces Natural Language Access To Analytics via @sejournal, @martinibuster http://mg-mk.com/en/microsoft-clarity-announces-natural-language-access-to-analytics-via-sejournal-martinibuster/ http://mg-mk.com/en/microsoft-clarity-announces-natural-language-access-to-analytics-via-sejournal-martinibuster/#comments Wed, 04 Jun 2025 22:16:32 +0000 admin http://mg-mk.com/en/microsoft-clarity-announces-natural-language-access-to-analytics-via-sejournal-martinibuster/ Microsoft Clarity announced a Node.js-based MCP Server that enables natural language querying of analytics via AI The post Microsoft Clarity Announces Natural Language Access To Analytics appeared first on Search Engine Journal .

Go here to see the original:
Microsoft Clarity Announces Natural Language Access To Analytics via @sejournal, @martinibuster

]]> http://mg-mk.com/en/microsoft-clarity-announces-natural-language-access-to-analytics-via-sejournal-martinibuster/feed/ 0