MG Marketing » marketing automation http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Humanize, Organize, Strategize & Personalize: 4 Ways To Boost B2B Influencer Marketing With Generative AI http://mg-mk.com/en/humanize-organize-strategize-personalize-4-ways-to-boost-b2b-influencer-marketing-with-generative-ai/ http://mg-mk.com/en/humanize-organize-strategize-personalize-4-ways-to-boost-b2b-influencer-marketing-with-generative-ai/#comments Mon, 20 Mar 2023 10:30:15 +0000 admin http://mg-mk.com/en/humanize-organize-strategize-personalize-4-ways-to-boost-b2b-influencer-marketing-with-generative-ai/ How can B2B brands best harness the power of generative artificial intelligence (AI) tools to help take their influencer marketing to the next level? At this point, it seems unlikely content that has been created with at least some AI-generated tool assistance will be shunned, making it likely that for better or worse it will soon be the rule rather than the exception — if it isn’t already. Some organizations may put policies in place that forbid the use of generative AI, however for those that don’t there are many helpful and creative ways these tools can be harnessed to take B2B influencer marketing to the next level.

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Humanize, Organize, Strategize & Personalize: 4 Ways To Boost B2B Influencer Marketing With Generative AI

]]> http://mg-mk.com/en/humanize-organize-strategize-personalize-4-ways-to-boost-b2b-influencer-marketing-with-generative-ai/feed/ 0 Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey #B2BMX http://mg-mk.com/en/find-engage-and-close-demandbase%e2%80%99s-jon-miller-on-recasting-the-b2b-marketing-automation-journey-b2bmx/ http://mg-mk.com/en/find-engage-and-close-demandbase%e2%80%99s-jon-miller-on-recasting-the-b2b-marketing-automation-journey-b2bmx/#comments Thu, 25 Feb 2021 19:00:57 +0000 admin http://mg-mk.com/en/find-engage-and-close-demandbase%e2%80%99s-jon-miller-on-recasting-the-b2b-marketing-automation-journey-b2bmx/ How can B2B marketers recast the marketing automation journey to meet today’s challenges and be ready for those to come? Jon Miller , chief marketing officer at Demandbase, recently presented a session at the 2021 B2B Marketing Exchange Experience virtual conference, and explored new account-based marketing best practices

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Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey #B2BMX

]]> http://mg-mk.com/en/find-engage-and-close-demandbase%e2%80%99s-jon-miller-on-recasting-the-b2b-marketing-automation-journey-b2bmx/feed/ 0 How to keep the ‘person’ in ‘personalization’ without being a creep http://mg-mk.com/en/how-to-keep-the-%e2%80%98person%e2%80%99-in-%e2%80%98personalization%e2%80%99-without-being-a-creep/ http://mg-mk.com/en/how-to-keep-the-%e2%80%98person%e2%80%99-in-%e2%80%98personalization%e2%80%99-without-being-a-creep/#comments Thu, 23 Jun 2016 13:35:19 +0000 admin http://mg-mk.com/en/how-to-keep-the-%e2%80%98person%e2%80%99-in-%e2%80%98personalization%e2%80%99-without-being-a-creep/ Some brands don’t target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.  Personalization is an important skill for any marketer to master, but it’s also quite a difficult one. There are just so many different ways it can go wrong.

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How to keep the ‘person’ in ‘personalization’ without being a creep

]]> http://mg-mk.com/en/how-to-keep-the-%e2%80%98person%e2%80%99-in-%e2%80%98personalization%e2%80%99-without-being-a-creep/feed/ 0 Everything you always wanted to know about programmatic but were too afraid to ask http://mg-mk.com/en/everything-you-always-wanted-to-know-about-programmatic-but-were-too-afraid-to-ask/ http://mg-mk.com/en/everything-you-always-wanted-to-know-about-programmatic-but-were-too-afraid-to-ask/#comments Thu, 12 May 2016 14:50:28 +0000 admin http://mg-mk.com/en/everything-you-always-wanted-to-know-about-programmatic-but-were-too-afraid-to-ask/ One of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key takeaway from a panel of experts discussing programmatic at a recent ClickZ Live digital marketing conference.

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Everything you always wanted to know about programmatic but were too afraid to ask

]]> http://mg-mk.com/en/everything-you-always-wanted-to-know-about-programmatic-but-were-too-afraid-to-ask/feed/ 0 Adopting a consumer mindset for your SEO strategy http://mg-mk.com/en/adopting-a-consumer-mindset-for-your-seo-strategy/ http://mg-mk.com/en/adopting-a-consumer-mindset-for-your-seo-strategy/#comments Tue, 10 May 2016 13:03:54 +0000 admin http://mg-mk.com/en/adopting-a-consumer-mindset-for-your-seo-strategy/ Search engines continue to adjust algorithms to better match how consumers actually conduct their searches.

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Adopting a consumer mindset for your SEO strategy

]]> http://mg-mk.com/en/adopting-a-consumer-mindset-for-your-seo-strategy/feed/ 0 How to Avoid Marketing Automation Disaster: 6 Essential Pre-Planning Steps http://mg-mk.com/en/how-to-avoid-marketing-automation-disaster-6-essential-pre-planning-steps/ http://mg-mk.com/en/how-to-avoid-marketing-automation-disaster-6-essential-pre-planning-steps/#comments Thu, 13 Aug 2015 10:30:17 +0000 admin http://mg-mk.com/en/how-to-avoid-marketing-automation-disaster-6-essential-pre-planning-steps/ As sales cycles increase and buyers become more informed, marketing automation is on the tip of the tongue of almost every marketer you talk to today. In fact, research has found that 79% of top-performing companies have been using marketing automation for more than 2 years.

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How to Avoid Marketing Automation Disaster: 6 Essential Pre-Planning Steps

]]> http://mg-mk.com/en/how-to-avoid-marketing-automation-disaster-6-essential-pre-planning-steps/feed/ 0 From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel http://mg-mk.com/en/from-journey-to-destination-how-marketing-automation-can-fill-your-b2b-funnel/ http://mg-mk.com/en/from-journey-to-destination-how-marketing-automation-can-fill-your-b2b-funnel/#comments Thu, 29 Jan 2015 10:55:57 +0000 admin http://mg-mk.com/en/from-journey-to-destination-how-marketing-automation-can-fill-your-b2b-funnel/ You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails .

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From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

]]> http://mg-mk.com/en/from-journey-to-destination-how-marketing-automation-can-fill-your-b2b-funnel/feed/ 0 Marketing Automation Software: Tips for Choosing the Right Solution http://mg-mk.com/en/marketing-automation-software-tips-for-choosing-the-right-solution/ http://mg-mk.com/en/marketing-automation-software-tips-for-choosing-the-right-solution/#comments Tue, 09 Apr 2013 11:00:16 +0000 admin http://mg-mk.com/en/marketing-automation-software-tips-for-choosing-the-right-solution/ Marketing software must be powerful and versatile enough to accomplish specific tasks and automate processes, yet also user-friendly and scalable. The purpose of automation is to help you save time, increase revenue, improve communication and better measure the return on your investment in all marketing activities.

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Marketing Automation Software: Tips for Choosing the Right Solution

]]> http://mg-mk.com/en/marketing-automation-software-tips-for-choosing-the-right-solution/feed/ 0 4 Mistakes You’re Making with Online Marketing Software and How to Fix Them http://mg-mk.com/en/4-mistakes-you%e2%80%99re-making-with-online-marketing-software-and-how-to-fix-them/ http://mg-mk.com/en/4-mistakes-you%e2%80%99re-making-with-online-marketing-software-and-how-to-fix-them/#comments Wed, 27 Feb 2013 11:00:26 +0000 admin http://mg-mk.com/en/4-mistakes-you%e2%80%99re-making-with-online-marketing-software-and-how-to-fix-them/ Marketing software can help companies scale and automate important marketing processes of all kinds, from lead nurturing to data analysis to sales process optimization and beyond. Regardless of the software company behind it, these solutions are typically designed to help companies save time, identify opportunities, and close the gaps internally or externally that keep them from achieving their goals. The goal in most businesses is pretty straightforward: increase revenue and more importantly, profits

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4 Mistakes You’re Making with Online Marketing Software and How to Fix Them

]]> http://mg-mk.com/en/4-mistakes-you%e2%80%99re-making-with-online-marketing-software-and-how-to-fix-them/feed/ 0 The Evolution of Modern Marketing Automation http://mg-mk.com/en/the-evolution-of-modern-marketing-automation/ http://mg-mk.com/en/the-evolution-of-modern-marketing-automation/#comments Fri, 22 Feb 2013 17:00:41 +0000 admin http://mg-mk.com/en/the-evolution-of-modern-marketing-automation/ From radio, to television, to the Internet and smart phones, savvy marketers have found ways over time to be creative in order to reach potential buyers through all the noise. Many continue to struggle with the ever-expanding network of engagement, but marketing automation technology has provided a way for marketers to spread their word across an continually increasing variety of channels

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The Evolution of Modern Marketing Automation

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