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B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting

admin — Fri, 22 Jan 2021 11:36:18 +0000

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19 After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Edelman What Are B2B Marketing Leaders Measuring: Five Key Takeaways from Forrester’s SiriusDecisions 2020 Metrics Study Forrester’s study asked worldwide B2B leaders which metrics appear on their company’s top-level dashboards.

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B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting

Why California’s New Data Privacy Law Matters to Marketers Everywhere

admin — Mon, 18 Nov 2019 11:30:12 +0000

Be compliant or be complacent. These are the two options facing brands and marketers today, as data privacy laws continue to increasingly take hold

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Why California’s New Data Privacy Law Matters to Marketers Everywhere

Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First

admin — Fri, 22 Dec 2017 11:00:36 +0000

The 10 Most Watched Ads on YouTube in 2017 – This impressive collection of work includes two video ads that exceeded 100 million views. Which was your favorite? Natalie Portman for Miss Dior or Dwayne “The Rock” Johnson” for Apple?

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Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First

Here we Grow Again: Welcome New VP Katie Uphus to TopRank Marketing

admin — Wed, 08 Nov 2017 11:05:45 +0000

TopRank Marketing evolved from PR to digital marketing agency in the mid 2000’s, right about the time our new VP of Operations got into agency project management.

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Here we Grow Again: Welcome New VP Katie Uphus to TopRank Marketing

Digital Marketing News: Facebook Domination, Google Snippets & Twitter Sponsored Live Video

admin — Fri, 02 Jun 2017 10:30:38 +0000

Facebook Remains the Dominant Social Platform [Infographic] In North America, Facebook still gets more traffic than any other social media platform.

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Digital Marketing News: Facebook Domination, Google Snippets & Twitter Sponsored Live Video

Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

admin — Fri, 26 May 2017 10:30:28 +0000

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals

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Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Social Media Marketing Report: Does Your Engagement Measure Up?

admin — Thu, 18 May 2017 10:30:02 +0000

If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this: Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media.

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Social Media Marketing Report: Does Your Engagement Measure Up?

Life After Vine: 5 Tips to Help Brands Move on With Video

admin — Wed, 02 Nov 2016 10:30:35 +0000

Vine , the social media app known for 6-second video loops, is shutting down. Twitter announced its decision to discontinue the video service in a press release last week.