MG Marketing » marketing management

Tales from the Trenches: How to Transition from Marketing Doer to Marketing Leader

admin — Tue, 17 Sep 2019 10:30:42 +0000

I was roughly five years into my marketing career when I began managing my first direct report. It was the biggest challenge I faced yet

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Tales from the Trenches: How to Transition from Marketing Doer to Marketing Leader

7 SEO Truths Every Business Leader Must Understand

admin — Thu, 08 May 2014 13:30:20 +0000

If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed…. Please visit Search Engine Land for the full article.

A Guide To Understanding Big Testing & Massively Parallel Marketing

admin — Wed, 27 Feb 2013 15:06:35 +0000

Last month’s column on Why Big Testing Will Be Bigger Than Big Data — encouraging marketing experimentation on a much broader scale than ever before — was well received. But one question came up several times in the comments: how do you enable many marketers in an organization to run… Please visit Search Engine Land for the full article.

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A Guide To Understanding Big Testing & Massively Parallel Marketing