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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

admin — Thu, 19 Oct 2023 19:30:11 +0000

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World

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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

admin — Wed, 27 Aug 2014 11:05:28 +0000

Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!” There is no satisfaction from investing in creating more content if the purpose (or porpoise) is not clear. This is why “the why” of content marketing is so important.

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Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

SEO Reporting: It’s Time We Get Away From Minutia & Focus On What Matters

admin — Thu, 03 Oct 2013 13:00:13 +0000

For SEOs, reporting hasn’t exactly been easy over the past few years. How we measure and how we strategize has had to evolve as Google has altered or retired the tools we use or the way search works. We’ve seen five main shifts that have truly changed how we originally measured SEO…

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SEO Reporting: It’s Time We Get Away From Minutia & Focus On What Matters

A to Z Tips for Improved B2B Digital Marketing ROI #SESNY

admin — Wed, 27 Mar 2013 11:00:09 +0000

In Driving ROI Across B2B Marketing Strategies at SES New York yesterday, Maura Ginty from Autodesk aimed to teach marketers the context of B2B digital, alongside the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy. With host Laura Roth , Senior Conference Manager, SES Conference & Expo on hand to guide the conversation and Lauren Vaccarello , Senior Director of Online Marketing, Salesforce.com at our digital disposal (she was tweeting in to the session), there was a lot to be learned from these experienced marketers

Create An Online Marketing Bucket List – What Would You Do If Your Marketing Plan Options Were Limitless?

admin — Tue, 07 Aug 2012 11:10:47 +0000

When it comes to your marketing, the options are limitless. Have you ever caught yourself saying, “If only we’d had more time/money/resources we could have knocked that project out of the park!”?

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Create An Online Marketing Bucket List – What Would You Do If Your Marketing Plan Options Were Limitless?

Conversion Optimization Secrets – 21 Must-Follow Tips – SES SF

admin — Wed, 18 Aug 2010 04:09:52 +0000

The average conversion rate for a website is around 3 percent, but many websites convert at 10 percent or higher. What are they doing right that you’re missing? Bryan Eisenberg, NY Times Bestselling Author gave a solo presentation on the secrets of top converting websites and how you too can achieve high conversion results

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Conversion Optimization Secrets – 21 Must-Follow Tips – SES SF