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	<title>MG Marketing &#187; matthew a. russell</title>
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		<title>5 Social Media ROI &amp; Measurement Books to Grow Your Social Business</title>
		<link>http://mg-mk.com/en/5-social-media-roi-measurement-books-to-grow-your-social-business/</link>
		<comments>http://mg-mk.com/en/5-social-media-roi-measurement-books-to-grow-your-social-business/#comments</comments>
		<pubDate>Thu, 05 May 2011 14:26:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[avinash kaushik]]></category>
		<category><![CDATA[jim sterne]]></category>
		<category><![CDATA[katie delahaye paine]]></category>
		<category><![CDATA[matthew a. russell]]></category>
		<category><![CDATA[olivier blanchard]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media analytics]]></category>
		<category><![CDATA[social media measurement]]></category>
		<category><![CDATA[social media roi]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/5-social-media-roi-measurement-books-to-grow-your-social-business/</guid>
		<description><![CDATA[ One of the most compelling challenges for companies entering the world of social business is measurement . The ability to attribute cause and effect directly can be elusive when it comes to measuring business outcomes like increased sales, improved customer retention and lowered support costs]]></description>
			<content:encoded><![CDATA[<p> One of the most compelling challenges for companies entering the world of social business is measurement . The ability to attribute cause and effect directly can be elusive when it comes to measuring business outcomes like increased sales, improved customer retention and lowered support costs</p>
<p><img src="http://mg-mk.com/en/wp-content/uploads/95fce37cb3books.jpg-150x99.jpg" /></p>
<p>See the rest here:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/Gemd5BQgV3Q/" title="5 Social Media ROI &amp; Measurement Books to Grow Your Social Business">5 Social Media ROI &amp; Measurement Books to Grow Your Social Business</a></p>
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