MG Marketing » measurement http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 13:30:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 20 Common B2B Marketing KPI Examples to Track Performance http://mg-mk.com/en/20-common-b2b-marketing-kpi-examples-to-track-performance/ http://mg-mk.com/en/20-common-b2b-marketing-kpi-examples-to-track-performance/#comments Wed, 10 Apr 2024 16:30:35 +0000 admin http://mg-mk.com/en/20-common-b2b-marketing-kpi-examples-to-track-performance/ Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important — and harder to quantify

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20 Common B2B Marketing KPI Examples to Track Performance

]]> http://mg-mk.com/en/20-common-b2b-marketing-kpi-examples-to-track-performance/feed/ 0 Traffic’s Black Hole: What B2B Marketers Need To Know About Dark Social http://mg-mk.com/en/traffic%e2%80%99s-black-hole-what-b2b-marketers-need-to-know-about-dark-social/ http://mg-mk.com/en/traffic%e2%80%99s-black-hole-what-b2b-marketers-need-to-know-about-dark-social/#comments Wed, 10 Nov 2021 11:30:46 +0000 admin http://mg-mk.com/en/traffic%e2%80%99s-black-hole-what-b2b-marketers-need-to-know-about-dark-social/ What do B2B marketers need to know about so-called dark social, and what are the best ways to manage and integrate unattributable site visitor traffic? Is the old adage that any traffic is good traffic still true as we knock on 2022’s digital marketing door? As we fall back for daylight saving time, let’s spring forward and take a look at these questions and more

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Traffic’s Black Hole: What B2B Marketers Need To Know About Dark Social

]]> http://mg-mk.com/en/traffic%e2%80%99s-black-hole-what-b2b-marketers-need-to-know-about-dark-social/feed/ 0 Nine common content marketing mistakes and how to fix them http://mg-mk.com/en/nine-common-content-marketing-mistakes-and-how-to-fix-them/ http://mg-mk.com/en/nine-common-content-marketing-mistakes-and-how-to-fix-them/#comments Wed, 18 May 2016 10:32:45 +0000 admin http://mg-mk.com/en/nine-common-content-marketing-mistakes-and-how-to-fix-them/ Content marketing is vital to most businesses, with its success affecting many positions that complement each other. How do you ensure however that your strategy is effective

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Nine common content marketing mistakes and how to fix them

]]> http://mg-mk.com/en/nine-common-content-marketing-mistakes-and-how-to-fix-them/feed/ 0 How to track clicks to offline sales from a B2B lead generation website http://mg-mk.com/en/how-to-track-clicks-to-offline-sales-from-a-b2b-lead-generation-website/ http://mg-mk.com/en/how-to-track-clicks-to-offline-sales-from-a-b2b-lead-generation-website/#comments Thu, 31 Mar 2016 13:35:31 +0000 admin http://mg-mk.com/en/how-to-track-clicks-to-offline-sales-from-a-b2b-lead-generation-website/ Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years

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How to track clicks to offline sales from a B2B lead generation website

]]> http://mg-mk.com/en/how-to-track-clicks-to-offline-sales-from-a-b2b-lead-generation-website/feed/ 0 Six tips on measurement from the IAB Programmatic Marketplace http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/ http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/#comments Fri, 25 Mar 2016 10:56:26 +0000 admin http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/ Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace in New York and here are the six key takeaways from our favourite presentation: “Cross Device Measurement and Attribution: Accuracy, Efficiency and Impact.” 1.Know your audience According to  eMarketer , 84 percent of U.S.

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Six tips on measurement from the IAB Programmatic Marketplace

]]> http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/feed/ 0 11 reasons why your Facebook ad measurement is messed up http://mg-mk.com/en/11-reasons-why-your-facebook-ad-measurement-is-messed-up/ http://mg-mk.com/en/11-reasons-why-your-facebook-ad-measurement-is-messed-up/#comments Tue, 16 Feb 2016 11:51:55 +0000 admin http://mg-mk.com/en/11-reasons-why-your-facebook-ad-measurement-is-messed-up/ A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening with campaigns on Facebook and subsequent engagement, as measured by their analytics platform of choice (including – but not limited to – Google Analytics).

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11 reasons why your Facebook ad measurement is messed up

]]> http://mg-mk.com/en/11-reasons-why-your-facebook-ad-measurement-is-messed-up/feed/ 0 Social Media Marketing World 2015: Memorable Moments & Top Takeaways #SMMW15 http://mg-mk.com/en/social-media-marketing-world-2015-memorable-moments-top-takeaways-smmw15/ http://mg-mk.com/en/social-media-marketing-world-2015-memorable-moments-top-takeaways-smmw15/#comments Wed, 01 Apr 2015 10:00:16 +0000 admin http://mg-mk.com/en/social-media-marketing-world-2015-memorable-moments-top-takeaways-smmw15/ They say that the third time’s the charm.

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Social Media Marketing World 2015: Memorable Moments & Top Takeaways #SMMW15

]]> http://mg-mk.com/en/social-media-marketing-world-2015-memorable-moments-top-takeaways-smmw15/feed/ 0 How Big Brands Measure and Communicate Social Media Success http://mg-mk.com/en/how-big-brands-measure-and-communicate-social-media-success/ http://mg-mk.com/en/how-big-brands-measure-and-communicate-social-media-success/#comments Mon, 30 Mar 2015 18:00:48 +0000 admin http://mg-mk.com/en/how-big-brands-measure-and-communicate-social-media-success/ L-R: Susan Beebe, Chuck Hemann, Christopher Penn and Dan Gingiss We have all struggled with what to measure to show how our social media program is performing. Additionally, how do you best communicate the results to executives, managers and other stakeholders? At the Social Media Marketing World conference, experts from Discover Financial Services, Tyson Foods and Intel Corporation reviewed tactics for showcasing their successes

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How Big Brands Measure and Communicate Social Media Success

]]> http://mg-mk.com/en/how-big-brands-measure-and-communicate-social-media-success/feed/ 0 How To Increase Lead Conversions With Visitor Engagement http://mg-mk.com/en/how-to-increase-lead-conversions-with-visitor-engagement/ http://mg-mk.com/en/how-to-increase-lead-conversions-with-visitor-engagement/#comments Thu, 09 May 2013 13:00:38 +0000 admin http://mg-mk.com/en/how-to-increase-lead-conversions-with-visitor-engagement/ When the iPhone was first released, everyone marveled over its amazing simplicity and user experience. The world fell in love, and the mobile industry was changed overnight. Other phones, if they weren’t smartphones, were suddenly viewed as cheap and not very useful

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How To Increase Lead Conversions With Visitor Engagement

]]> http://mg-mk.com/en/how-to-increase-lead-conversions-with-visitor-engagement/feed/ 0 #Facebook Fakes: Did You Lose Fans? http://mg-mk.com/en/facebook-fakes-did-you-lose-fans/ http://mg-mk.com/en/facebook-fakes-did-you-lose-fans/#comments Thu, 27 Sep 2012 14:00:16 +0000 admin http://mg-mk.com/en/facebook-fakes-did-you-lose-fans/ Yesterday, Facebook confirmed that it was indeed purging fake accounts and page likes from the system. According to Josh Constine of TechCrunch, “Illegitimately created accounts are being deleted, and Likes gained from malware, compromised accounts, or deceived users are being removed.” Business pages with huge fan numbers could have seen losses of hundreds to thousands

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#Facebook Fakes: Did You Lose Fans?

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