MG Marketing » merkle http://mg-mk.com/en Online Marketing Agency Tue, 21 Apr 2026 09:47:31 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 17 useful search marketing stats from Merkle’s Q2 2016 report http://mg-mk.com/en/17-useful-search-marketing-stats-from-merkle%e2%80%99s-q2-2016-report/ http://mg-mk.com/en/17-useful-search-marketing-stats-from-merkle%e2%80%99s-q2-2016-report/#comments Tue, 26 Jul 2016 14:49:21 +0000 admin http://mg-mk.com/en/17-useful-search-marketing-stats-from-merkle%e2%80%99s-q2-2016-report/ This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile growth is strong but slowing Shopping Ads traffic from Google image search and Yahoo surges Google’s expanded text ads have had only a modest impact The report covers the latest trends in paid search , organic search, social media, display advertising, and comparison shopping engines, so let’s cherry-pick some of the highlights… Paid Search Advertiser spending on Google paid search grew 22% Y/Y in Q2 2016, a slight deceleration from 25% growth in Q1.

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17 useful search marketing stats from Merkle’s Q2 2016 report

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