MG Marketing » metrics http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 13:30:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 New Year, New View: 3 Ways to Approach Analytics in 2019 http://mg-mk.com/en/new-year-new-view-3-ways-to-approach-analytics-in-2019/ http://mg-mk.com/en/new-year-new-view-3-ways-to-approach-analytics-in-2019/#comments Thu, 20 Dec 2018 11:30:15 +0000 admin http://mg-mk.com/en/new-year-new-view-3-ways-to-approach-analytics-in-2019/ The post New Year, New View: 3 Ways to Approach Analytics in 2019 appeared first on Online Marketing Blog – TopRank® .

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New Year, New View: 3 Ways to Approach Analytics in 2019

]]> http://mg-mk.com/en/new-year-new-view-3-ways-to-approach-analytics-in-2019/feed/ 0 Measuring Content Marketing Success: Analytics Advice & Insight from the Experts http://mg-mk.com/en/measuring-content-marketing-success-analytics-advice-insight-from-the-experts/ http://mg-mk.com/en/measuring-content-marketing-success-analytics-advice-insight-from-the-experts/#comments Thu, 13 Dec 2018 11:30:29 +0000 admin http://mg-mk.com/en/measuring-content-marketing-success-analytics-advice-insight-from-the-experts/ Welcome to the seventh installment in our “Collective Wisdom” series of content marketing strategy and tactics articles. Previously we’ve covered planning ahead for content marketing success, the art of crafting powerful content, and an array of strong promotion tactics. So, what’s up next?

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Measuring Content Marketing Success: Analytics Advice & Insight from the Experts

]]> http://mg-mk.com/en/measuring-content-marketing-success-analytics-advice-insight-from-the-experts/feed/ 0 Taking your analytics practice to the next level http://mg-mk.com/en/taking-your-analytics-practice-to-the-next-level/ http://mg-mk.com/en/taking-your-analytics-practice-to-the-next-level/#comments Thu, 28 Apr 2016 15:01:37 +0000 admin http://mg-mk.com/en/taking-your-analytics-practice-to-the-next-level/ As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse , Vice President, Social and Search at Nielsen and Pierce Crosby , business development and experienced data analyst at StockTwits, we had a panel discussion on how brands can take their analytics practice to the next level.

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Taking your analytics practice to the next level

]]> http://mg-mk.com/en/taking-your-analytics-practice-to-the-next-level/feed/ 0 Six tips on measurement from the IAB Programmatic Marketplace http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/ http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/#comments Fri, 25 Mar 2016 10:56:26 +0000 admin http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/ Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace in New York and here are the six key takeaways from our favourite presentation: “Cross Device Measurement and Attribution: Accuracy, Efficiency and Impact.” 1.Know your audience According to  eMarketer , 84 percent of U.S.

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Six tips on measurement from the IAB Programmatic Marketplace

]]> http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/feed/ 0 How Big Brands Measure and Communicate Social Media Success http://mg-mk.com/en/how-big-brands-measure-and-communicate-social-media-success/ http://mg-mk.com/en/how-big-brands-measure-and-communicate-social-media-success/#comments Mon, 30 Mar 2015 18:00:48 +0000 admin http://mg-mk.com/en/how-big-brands-measure-and-communicate-social-media-success/ L-R: Susan Beebe, Chuck Hemann, Christopher Penn and Dan Gingiss We have all struggled with what to measure to show how our social media program is performing. Additionally, how do you best communicate the results to executives, managers and other stakeholders? At the Social Media Marketing World conference, experts from Discover Financial Services, Tyson Foods and Intel Corporation reviewed tactics for showcasing their successes

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How Big Brands Measure and Communicate Social Media Success

]]> http://mg-mk.com/en/how-big-brands-measure-and-communicate-social-media-success/feed/ 0 The Most Common Misconception Of 2012: Display Looks Like Search http://mg-mk.com/en/the-most-common-misconception-of-2012-display-looks-like-search/ http://mg-mk.com/en/the-most-common-misconception-of-2012-display-looks-like-search/#comments Wed, 19 Dec 2012 14:35:01 +0000 admin http://mg-mk.com/en/the-most-common-misconception-of-2012-display-looks-like-search/ The most common misconception over the past year has been the commonly heard statement, display looks like search. While we have all heard this a number of times (albeit it might be partially true) it’s largely based on one main factor: the rise of the auction-based marketplace in display

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The Most Common Misconception Of 2012: Display Looks Like Search

]]> http://mg-mk.com/en/the-most-common-misconception-of-2012-display-looks-like-search/feed/ 0 Trench Warfare: Google Analytics’ Best Updates, Common User Mistakes http://mg-mk.com/en/trench-warfare-google-analytics%e2%80%99-best-updates-common-user-mistakes/ http://mg-mk.com/en/trench-warfare-google-analytics%e2%80%99-best-updates-common-user-mistakes/#comments Fri, 30 Nov 2012 20:00:14 +0000 admin http://mg-mk.com/en/trench-warfare-google-analytics%e2%80%99-best-updates-common-user-mistakes/ We recently had a sit down with Jen Cykman, Web Analyst and Instructor for Cardinal Path, a digital analytics and marketing agency that offers training seminars on Google Analytics. Jen is a self-professed data nerd that likes nothing better than to sit down and hover over a big ball of data and tease it into The post Trench Warfare: Google Analytics’ Best Updates, Common User Mistakes appeared first on Search Engine Journal .

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Trench Warfare: Google Analytics’ Best Updates, Common User Mistakes

]]> http://mg-mk.com/en/trench-warfare-google-analytics%e2%80%99-best-updates-common-user-mistakes/feed/ 0 #Facebook Fakes: Did You Lose Fans? http://mg-mk.com/en/facebook-fakes-did-you-lose-fans/ http://mg-mk.com/en/facebook-fakes-did-you-lose-fans/#comments Thu, 27 Sep 2012 14:00:16 +0000 admin http://mg-mk.com/en/facebook-fakes-did-you-lose-fans/ Yesterday, Facebook confirmed that it was indeed purging fake accounts and page likes from the system. According to Josh Constine of TechCrunch, “Illegitimately created accounts are being deleted, and Likes gained from malware, compromised accounts, or deceived users are being removed.” Business pages with huge fan numbers could have seen losses of hundreds to thousands

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#Facebook Fakes: Did You Lose Fans?

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