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Mold Your Engaged Employees Into Brand Advocates

admin — Tue, 15 Jan 2013 11:00:25 +0000

Matt Ridings & Michael Brito Advocating For Employee Advocacy Employee engagement is key in improving productivity in any industry. A happy employee is much more likely to be more productive than their counterparts. A recent study from the National Business Research Institute (NBRI) shares just how important it is to keep employees engaged. Findings include: Engaged employees product twice as much work product in the time as unengaged employees The average adult spends a quarter to a third of their waking life at work 40% – 80% of customer satisfaction is affected by employee attitudes Additionally NBRI identified the following six traits of engaged employees: Believe in their organization Have the desire to work to make things better Understand the business context and the bigger picture Are respectful and helpful to colleagues Are willing to go the extra mile Stay up to date with developments within their industry Many organizations are missing a key opportunity to turn engaged employees into advocates for their brand. I recently attended a session at NMX Las Vegas featuring Michael Brito ( @britopian ) and Matt Ridings ( @techguerilla ) where they discussed the necessity for advocacy from both inside and outside the organization. Don’t think your employees can be advocates for your company? Think again! Why Is Advocacy Important? Advocacy for any brand is a sign of trust. People purchase from companies that they like and trust. Why is this important? Often an organization’s employees are overlooked when it comes to advocacy development

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Mold Your Engaged Employees Into Brand Advocates

Essential Resources on Social Business for Online Marketing

admin — Mon, 13 Feb 2012 15:04:52 +0000

Essential Resources on Social Business for Online Marketing

admin — Mon, 13 Feb 2012 15:04:52 +0000

Attributes of a Socially Optimized Business – Dachis Group Add “social” to just about anything and you’ll boost interest in your topic by at least 50%. While many consultants appear to be employing that tactic to boost their interesting-ness, it’s not the case with the topic of social business. As companies work to figure out what role social media will play with external marketing and communications, there’s a rapidly growing trend with progressive companies that are also viewing social media internally

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Essential Resources on Social Business for Online Marketing