MG Marketing » microsoft: adcenter http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Bing Ads Sticks With Improved Reporting Interface http://mg-mk.com/en/bing-ads-sticks-with-improved-reporting-interface/ http://mg-mk.com/en/bing-ads-sticks-with-improved-reporting-interface/#comments Fri, 15 Feb 2013 20:49:51 +0000 admin http://mg-mk.com/en/bing-ads-sticks-with-improved-reporting-interface/ Bing Ads announced that the new reporting user interface released in October is now the default. Users will no longer see the option to switch to the old reporting version.

See the original post here:
Bing Ads Sticks With Improved Reporting Interface

]]> http://mg-mk.com/en/bing-ads-sticks-with-improved-reporting-interface/feed/ 0 Bing Ads Updates Pro Accreditation Training; Exam Is Now Free http://mg-mk.com/en/bing-ads-updates-pro-accreditation-training-exam-is-now-free/ http://mg-mk.com/en/bing-ads-updates-pro-accreditation-training-exam-is-now-free/#comments Tue, 12 Feb 2013 18:46:21 +0000 admin http://mg-mk.com/en/bing-ads-updates-pro-accreditation-training-exam-is-now-free/ Bing has announced updates to its Bing Ads Accredited Professional Program for search marketers looking to get certified as “Pro Bingers”.  Among the changes, Bing transitioned the training segments from video based to text based content. Users can now view the training on the Bing Ads website or… Please visit Search Engine Land for the full article

View original post here:
Bing Ads Updates Pro Accreditation Training; Exam Is Now Free

]]> http://mg-mk.com/en/bing-ads-updates-pro-accreditation-training-exam-is-now-free/feed/ 0 Microsoft Sued By Company That Won Patent Lawsuit Against Google In 2012 http://mg-mk.com/en/microsoft-sued-by-company-that-won-patent-lawsuit-against-google-in-2012/ http://mg-mk.com/en/microsoft-sued-by-company-that-won-patent-lawsuit-against-google-in-2012/#comments Fri, 01 Feb 2013 15:04:28 +0000 admin http://mg-mk.com/en/microsoft-sued-by-company-that-won-patent-lawsuit-against-google-in-2012/ New York-based Vringo has sued Microsoft over two patents that pertain to the ranking and placement of ads in search results. The patents were originally issued in the early ’90s and owned for a long time by Lycos, which later sold them. The patents in question are 6,314,420 and 6,775,664,..

See the original post:
Microsoft Sued By Company That Won Patent Lawsuit Against Google In 2012

]]> http://mg-mk.com/en/microsoft-sued-by-company-that-won-patent-lawsuit-against-google-in-2012/feed/ 0 Bing Advertising To Increase Transparency With “Quality Impact” http://mg-mk.com/en/bing-advertising-to-increase-transparency-with-%e2%80%9cquality-impact%e2%80%9d/ http://mg-mk.com/en/bing-advertising-to-increase-transparency-with-%e2%80%9cquality-impact%e2%80%9d/#comments Fri, 02 Nov 2012 19:57:35 +0000 admin http://mg-mk.com/en/bing-advertising-to-increase-transparency-with-%e2%80%9cquality-impact%e2%80%9d/ How valuable would it be to work on improving your paid search keywords’ Quality Score? And which keywords should you focus on first? Bing Ads is introducing a new feature called “Quality Impact” that will tell advertisers how many new impressions they could gain by improving…

Excerpt from:
Bing Advertising To Increase Transparency With “Quality Impact”

]]> http://mg-mk.com/en/bing-advertising-to-increase-transparency-with-%e2%80%9cquality-impact%e2%80%9d/feed/ 0 Paid Search Study: Yahoo/Bing’s Click Share Grows, But Google Still Tops http://mg-mk.com/en/paid-search-study-yahoobing%e2%80%99s-click-share-grows-but-google-still-tops/ http://mg-mk.com/en/paid-search-study-yahoobing%e2%80%99s-click-share-grows-but-google-still-tops/#comments Wed, 31 Oct 2012 20:08:28 +0000 admin http://mg-mk.com/en/paid-search-study-yahoobing%e2%80%99s-click-share-grows-but-google-still-tops/ In the third quarter of 2012, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains. Google dropped to 78.7% in share, though based on click traffic, Google still outpaced YBN. These are stats from the Search Agency’s State of Paid..

View post:
Paid Search Study: Yahoo/Bing’s Click Share Grows, But Google Still Tops

]]> http://mg-mk.com/en/paid-search-study-yahoobing%e2%80%99s-click-share-grows-but-google-still-tops/feed/ 0 Bing Intros Unique Landing Pages By Match Type http://mg-mk.com/en/bing-intros-unique-landing-pages-by-match-type/ http://mg-mk.com/en/bing-intros-unique-landing-pages-by-match-type/#comments Fri, 26 Oct 2012 17:27:49 +0000 admin http://mg-mk.com/en/bing-intros-unique-landing-pages-by-match-type/ Again following rival Google’s lead, Bing Advertising is introducing the capability to specify different landing pages depending on the match type chosen. The idea is that the change will enable more effective bid management, tracking and changes (pausing and resuming) of keywords at the… Please visit Search Engine Land for the full article.

Link:
Bing Intros Unique Landing Pages By Match Type

]]> http://mg-mk.com/en/bing-intros-unique-landing-pages-by-match-type/feed/ 0 Bing Ads Unveils Better Reporting http://mg-mk.com/en/bing-ads-unveils-better-reporting/ http://mg-mk.com/en/bing-ads-unveils-better-reporting/#comments Thu, 25 Oct 2012 12:00:30 +0000 admin http://mg-mk.com/en/bing-ads-unveils-better-reporting/ Bing Ads has released updates to its reporting interface in a bid to make it faster and easier to use.

Continued here:
Bing Ads Unveils Better Reporting

]]> http://mg-mk.com/en/bing-ads-unveils-better-reporting/feed/ 0 Bing Ads Testing Longer Headlines A La Google AdWords http://mg-mk.com/en/bing-ads-testing-longer-headlines-a-la-google-adwords/ http://mg-mk.com/en/bing-ads-testing-longer-headlines-a-la-google-adwords/#comments Mon, 10 Sep 2012 22:18:46 +0000 admin http://mg-mk.com/en/bing-ads-testing-longer-headlines-a-la-google-adwords/ Bing Ads (the new moniker for Microsoft Advertising) is testing an ad format that should be very familiar — they’re combining the first two lines of text on search ads to make a much longer headline. The US market test is currently running on a small percentage of searches on Bing and..

Continue reading here:
Bing Ads Testing Longer Headlines A La Google AdWords

]]> http://mg-mk.com/en/bing-ads-testing-longer-headlines-a-la-google-adwords/feed/ 0 Microsoft adCenter Now Bing Ads Under Yahoo Bing Network http://mg-mk.com/en/microsoft-adcenter-now-bing-ads-under-yahoo-bing-network/ http://mg-mk.com/en/microsoft-adcenter-now-bing-ads-under-yahoo-bing-network/#comments Mon, 10 Sep 2012 01:37:25 +0000 admin http://mg-mk.com/en/microsoft-adcenter-now-bing-ads-under-yahoo-bing-network/ Microsoft posted and then retracted their announcement of renaming Microsoft Advertising to the Yahoo Bing Network. Part of that announcement is that Microsoft adCenter, the name of Microsoft’s search ad network, is now being renamed to Bing Ads.

Continued here:
Microsoft adCenter Now Bing Ads Under Yahoo Bing Network

]]> http://mg-mk.com/en/microsoft-adcenter-now-bing-ads-under-yahoo-bing-network/feed/ 0 AdCenter: “We Have DMAs Now, Too” http://mg-mk.com/en/adcenter-%e2%80%9cwe-have-dmas-now-too%e2%80%9d/ http://mg-mk.com/en/adcenter-%e2%80%9cwe-have-dmas-now-too%e2%80%9d/#comments Thu, 06 Sep 2012 17:15:53 +0000 admin http://mg-mk.com/en/adcenter-%e2%80%9cwe-have-dmas-now-too%e2%80%9d/ It’s official. Nielsen’s Designated Market Areas (DMAs) are becoming the paid search targeting standard for metro areas.

Read the rest here:
AdCenter: “We Have DMAs Now, Too”

]]> http://mg-mk.com/en/adcenter-%e2%80%9cwe-have-dmas-now-too%e2%80%9d/feed/ 0