MG Marketing » mobile mondays

Mobile SEO & The Need For Descriptive Links

admin — Mon, 03 Oct 2011 15:24:01 +0000

It’s a well known fact that links play a key role in search engine optimization. In addition to providing a physical connection between pages, search engines also use links to get advance notice of the content they’ll find at the other end of that link. While it’s true that search..

How To Create QR Codes With Optimal URL Strategies In Mind

admin — Mon, 26 Sep 2011 15:29:02 +0000

My last few columns painted a picture of QR codes as a force that will disrupt paid search and organic search marketing strategies. QR codes give consumers a faster, easier shortcut than searching in many situations. I talked about how the generation of these “mobile links” will demand..

Here is the original post:
How To Create QR Codes With Optimal URL Strategies In Mind

Consider Mobile Content Carefully For Users & Better SEO

admin — Mon, 19 Sep 2011 16:00:59 +0000

I’ve spoken a lot in these columns about the differences between mobile SEO and desktop SEO, often warning webmasters to do more than just reformat their desktop content for smaller screens.

Read the original post:
Consider Mobile Content Carefully For Users & Better SEO

Why Social Must Be Part Of Your Mobile Strategy

admin — Mon, 12 Sep 2011 16:15:17 +0000

Let me start this piece by throwing a few stats out there: Mobile Over 550,000 Android phones are activated each day (worldwide). In the UK, 45% of Internet use is done on mobile devices. There are more than 3m mobile Internet users in London alone.

Here is the original post:
Why Social Must Be Part Of Your Mobile Strategy

How Integrated QR Codes Could Disrupt Your SEM Strategy

admin — Mon, 29 Aug 2011 17:25:32 +0000

This summer, I dedicated my columns to exploring the disruptive effects QR codes will have on the core of search marketing – from SEO URL strategy, to the very notion of link building. Today, I’ll look at how QR disrupts the SEM game, and may force you to adopt a new strategy. It’s In The..

Read the original post:
How Integrated QR Codes Could Disrupt Your SEM Strategy

Mobile Link Building Issues: How QR Codes Disrupt More Than URLs

admin — Mon, 01 Aug 2011 15:00:23 +0000

Last month, I introduced the idea that QR codes could disrupt your URL strategy.

Follow this link:
Mobile Link Building Issues: How QR Codes Disrupt More Than URLs

Why QR Codes Could Disrupt Your SEO URL Strategy

admin — Mon, 04 Jul 2011 22:23:17 +0000

SEO has greatly influenced web information architecture over the years, particularly with respect to URL structure. I think we’d all agree, it has long been considered gospel to “optimize” URLs at the category (or product-levels) by including at least a sprinkling of keywords, as a ranking..

Follow this link:
Why QR Codes Could Disrupt Your SEO URL Strategy

The Mobile SEO Party is Ending

admin — Mon, 20 Jun 2011 16:20:50 +0000

… and moving to a bigger house.

How To Integrate Desktop & Mobile Search For The Travel Industry

admin — Mon, 13 Jun 2011 17:33:47 +0000

Living in the old Italian neighborhood in Boston, I come across tourists everyday. It’s interesting to observe their behavior, particularly in a setting like Boston, which is famous for being a walking city. Most tourists already have a hotel booked by the time they arrive.

See the article here:
How To Integrate Desktop & Mobile Search For The Travel Industry

RIP Referrer Data! How Mobile Apps Can Kill Your Mobile Metrics

admin — Mon, 06 Jun 2011 16:51:09 +0000

Imagine justifying your PPC budget, if you could no longer track which keywords sent each visitor. Regardless of how successful your program is today, you probably would not think twice about killing or dramatically shrinking it tomorrow