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	<title>MG Marketing &#187; mobile ppc</title>
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		<title>6 Google AdWords Features You Should Finally Embrace in 2015 by @AndrewLolk</title>
		<link>http://mg-mk.com/en/6-google-adwords-features-you-should-finally-embrace-in-2015-by-andrewlolk/</link>
		<comments>http://mg-mk.com/en/6-google-adwords-features-you-should-finally-embrace-in-2015-by-andrewlolk/#comments</comments>
		<pubDate>Tue, 17 Feb 2015 12:03:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[ad customizers]]></category>
		<category><![CDATA[bid strategies]]></category>
		<category><![CDATA[google: adwords]]></category>
		<category><![CDATA[mobile ppc]]></category>
		<category><![CDATA[paid search 101]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/6-google-adwords-features-you-should-finally-embrace-in-2015-by-andrewlolk/</guid>
		<description><![CDATA[ We saw a lot of valuable Google AdWords features being released in 2014. ]]></description>
			<content:encoded><![CDATA[<p> We saw a lot of valuable Google AdWords features being released in 2014. </p>
<p>Excerpt from:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/SearchEngineJournal/~3/gOG0U6_W1So/" title="6 Google AdWords Features You Should Finally Embrace in 2015 by @AndrewLolk">6 Google AdWords Features You Should Finally Embrace in 2015 by @AndrewLolk</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/6-google-adwords-features-you-should-finally-embrace-in-2015-by-andrewlolk/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy by @LarryKim</title>
		<link>http://mg-mk.com/en/the-bing-ads-mobile-ppc-roadmap-this-is-not-your-desktop-strategy-by-larrykim/</link>
		<comments>http://mg-mk.com/en/the-bing-ads-mobile-ppc-roadmap-this-is-not-your-desktop-strategy-by-larrykim/#comments</comments>
		<pubDate>Fri, 30 Jan 2015 13:26:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[bing ads]]></category>
		<category><![CDATA[mobile ppc]]></category>
		<category><![CDATA[paid search 101]]></category>
		<category><![CDATA[wordstream]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/the-bing-ads-mobile-ppc-roadmap-this-is-not-your-desktop-strategy-by-larrykim/</guid>
		<description><![CDATA[ Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice]]></description>
			<content:encoded><![CDATA[<p> Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice</p>
<p>Read the original here:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/SearchEngineJournal/~3/5VvDATvO7U4/" title="The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy by @LarryKim">The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy by @LarryKim</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/the-bing-ads-mobile-ppc-roadmap-this-is-not-your-desktop-strategy-by-larrykim/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile PPC Tips &amp; Tricks – What Works &amp; Doesn’t</title>
		<link>http://mg-mk.com/en/mobile-ppc-tips-tricks-%e2%80%93-what-works-doesn%e2%80%99t/</link>
		<comments>http://mg-mk.com/en/mobile-ppc-tips-tricks-%e2%80%93-what-works-doesn%e2%80%99t/#comments</comments>
		<pubDate>Thu, 17 Jul 2014 15:17:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[channel: sem]]></category>
		<category><![CDATA[google: adwords]]></category>
		<category><![CDATA[mobile ad copy]]></category>
		<category><![CDATA[mobile landing pages]]></category>
		<category><![CDATA[mobile ppc]]></category>
		<category><![CDATA[paid search column]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/mobile-ppc-tips-tricks-%e2%80%93-what-works-doesn%e2%80%99t/</guid>
		<description><![CDATA[As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there]]></description>
			<content:encoded><![CDATA[<p>As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there</p>
<p>See the rest here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/oHfJx_E6lU8/mobile-ppc-tips-tricks-works-doesnt-196795" title="Mobile PPC Tips &amp; Tricks – What Works &amp; Doesn’t">Mobile PPC Tips &amp; Tricks – What Works &amp; Doesn’t</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Easy Steps to Convince Your Clients or Boss to Invest More in Mobile by @PPCJoeC</title>
		<link>http://mg-mk.com/en/4-easy-steps-to-convince-your-clients-or-boss-to-invest-more-in-mobile-by-ppcjoec/</link>
		<comments>http://mg-mk.com/en/4-easy-steps-to-convince-your-clients-or-boss-to-invest-more-in-mobile-by-ppcjoec/#comments</comments>
		<pubDate>Mon, 23 Dec 2013 19:00:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[mobile ppc]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/4-easy-steps-to-convince-your-clients-or-boss-to-invest-more-in-mobile-by-ppcjoec/</guid>
		<description><![CDATA[ Convincing clients and your senior management team to invest more in mobile advertising can be a difficult task. Statistically, mobile user’s conversion rates are lower. In addition, we’re officially in a multi-screen world, where users could start their journey on mobile devices and complete an action on more user-friendly devices, such as desktops, laptops, and [&#8230;] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing &#038; analytics agency]]></description>
			<content:encoded><![CDATA[<p> Convincing clients and your senior management team to invest more in mobile advertising can be a difficult task. Statistically, mobile user’s conversion rates are lower. In addition, we’re officially in a multi-screen world, where users could start their journey on mobile devices and complete an action on more user-friendly devices, such as desktops, laptops, and [&#8230;] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing &#038; analytics agency</p>
<p>Here is the original post:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/SearchEngineJournal/~3/D1dBu-lNWLQ/" title="4 Easy Steps to Convince Your Clients or Boss to Invest More in Mobile by @PPCJoeC">4 Easy Steps to Convince Your Clients or Boss to Invest More in Mobile by @PPCJoeC</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile</title>
		<link>http://mg-mk.com/en/the-big-adwords-update-enhanced-campaigns-puts-the-focus-on-mobile/</link>
		<comments>http://mg-mk.com/en/the-big-adwords-update-enhanced-campaigns-puts-the-focus-on-mobile/#comments</comments>
		<pubDate>Wed, 06 Feb 2013 20:00:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[google: adwords]]></category>
		<category><![CDATA[mobile ppc]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search ads: general]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[search marketing: mobile]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[top news]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/the-big-adwords-update-enhanced-campaigns-puts-the-focus-on-mobile/</guid>
		<description><![CDATA[“If we were going to build AdWords today, what would it look like?” That’s the question Google’s Nick Fox, VP of Product Management, and his team began asking last year. The result is AdWords enhanced campaigns, a major update announced today that is designed to simplify campaign management across... Please visit Search Engine Land for the full article. ]]></description>
			<content:encoded><![CDATA[<p>“If we were going to build AdWords today, what would it look like?” That’s the question Google’s Nick Fox, VP of Product Management, and his team began asking last year. The result is AdWords enhanced campaigns, a major update announced today that is designed to simplify campaign management across&#8230; Please visit Search Engine Land for the full article. </p>
<p>Read the rest here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/XLc8fK1lurk/the-big-adwords-update-enhanced-campaigns-puts-the-focus-on-mobile-147626" title="The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile">The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/the-big-adwords-update-enhanced-campaigns-puts-the-focus-on-mobile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Practices For Mobile Search Marketing Campaigns</title>
		<link>http://mg-mk.com/en/best-practices-for-mobile-search-marketing-campaigns/</link>
		<comments>http://mg-mk.com/en/best-practices-for-mobile-search-marketing-campaigns/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 13:03:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[in house]]></category>
		<category><![CDATA[mobile paid search]]></category>
		<category><![CDATA[mobile ppc]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[mobile search campaigns]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/best-practices-for-mobile-search-marketing-campaigns/</guid>
		<description><![CDATA[As part of the continuing series on expanding in-house search marketing efforts beyond traditional search, this week the focus is on mobile search marketing campaigns. Read on for a guide to getting started and mobile search marketing best practices. Mobile search share Some marketers argue that mobile queries still represent too small an overall volume to make *** Read the full post by clicking on the headline above *** ]]></description>
			<content:encoded><![CDATA[<p>As part of the continuing series on expanding in-house search marketing efforts beyond traditional search, this week the focus is on mobile search marketing campaigns. Read on for a guide to getting started and mobile search marketing best practices. Mobile search share Some marketers argue that mobile queries still represent too small an overall volume to make *** Read the full post by clicking on the headline above *** </p>
<p>Read this article:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/lhmknKCaDPw/best-practices-for-mobile-search-marketing-campaigns-48287" title="Best Practices For Mobile Search Marketing Campaigns">Best Practices For Mobile Search Marketing Campaigns</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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