MG Marketing » mobile http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Why do big US companies take mobile less seriously than Chinese companies? http://mg-mk.com/en/why-do-big-us-companies-take-mobile-less-seriously-than-chinese-companies/ http://mg-mk.com/en/why-do-big-us-companies-take-mobile-less-seriously-than-chinese-companies/#comments Mon, 29 Aug 2016 13:44:46 +0000 admin http://mg-mk.com/en/why-do-big-us-companies-take-mobile-less-seriously-than-chinese-companies/ If you want to know how seriously any public company takes mobile, then take a look at the annual/quarterly reports. While top Chinese retailers, banks and internet companies are keen to share their mobile success with their investors, their US equivalents are often shy to reveal their numbers… especially the biggest US retailers. While researching a series of in-depth m-commerce reports  for ClickZ Intelligence, I needed to establish which of the world’s biggest countries are really making headway with mobile.

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Why do big US companies take mobile less seriously than Chinese companies?

]]> http://mg-mk.com/en/why-do-big-us-companies-take-mobile-less-seriously-than-chinese-companies/feed/ 0 Why mobile commerce sites should be designed for context http://mg-mk.com/en/why-mobile-commerce-sites-should-be-designed-for-context/ http://mg-mk.com/en/why-mobile-commerce-sites-should-be-designed-for-context/#comments Thu, 25 Aug 2016 14:15:25 +0000 admin http://mg-mk.com/en/why-mobile-commerce-sites-should-be-designed-for-context/ If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs

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Why mobile commerce sites should be designed for context

]]> http://mg-mk.com/en/why-mobile-commerce-sites-should-be-designed-for-context/feed/ 0 Google to penalize annoying mobile interstitials http://mg-mk.com/en/google-to-penalize-annoying-mobile-interstitials/ http://mg-mk.com/en/google-to-penalize-annoying-mobile-interstitials/#comments Wed, 24 Aug 2016 11:58:32 +0000 admin http://mg-mk.com/en/google-to-penalize-annoying-mobile-interstitials/ Last year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly sites in the mobile SERPs.  Now, Google is upping the ante by taking aim at sites that use  intrusive interstitials . Starting January 10, 2017, Google will update its algorithm so that sites “where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” In a post on the Official Google Webmaster Central blog, Google Product Manager Doantam Phan  provided examples of techniques that Google isn’t a fan of: Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page

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Google to penalize annoying mobile interstitials

]]> http://mg-mk.com/en/google-to-penalize-annoying-mobile-interstitials/feed/ 0 Online-to-offline search value is exploding with ‘near me’ searches http://mg-mk.com/en/online-to-offline-search-value-is-exploding-with-%e2%80%98near-me%e2%80%99-searches/ http://mg-mk.com/en/online-to-offline-search-value-is-exploding-with-%e2%80%98near-me%e2%80%99-searches/#comments Mon, 22 Aug 2016 12:53:45 +0000 admin http://mg-mk.com/en/online-to-offline-search-value-is-exploding-with-%e2%80%98near-me%e2%80%99-searches/ A few months ago I carried out a deep dive to see how much a single keyword can matter . The focus was on the keyword “best.” I thought I would take some time to look into another keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “ near me .” Below is the Google Insights trend for that phrase over the last decade.

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Online-to-offline search value is exploding with ‘near me’ searches

]]> http://mg-mk.com/en/online-to-offline-search-value-is-exploding-with-%e2%80%98near-me%e2%80%99-searches/feed/ 0 Google AMP update: who benefits the most? http://mg-mk.com/en/google-amp-update-who-benefits-the-most/ http://mg-mk.com/en/google-amp-update-who-benefits-the-most/#comments Thu, 18 Aug 2016 12:31:09 +0000 admin http://mg-mk.com/en/google-amp-update-who-benefits-the-most/ Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results .

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Google AMP update: who benefits the most?

]]> http://mg-mk.com/en/google-amp-update-who-benefits-the-most/feed/ 0 10 tips to get your website to the top of Google search http://mg-mk.com/en/10-tips-to-get-your-website-to-the-top-of-google-search/ http://mg-mk.com/en/10-tips-to-get-your-website-to-the-top-of-google-search/#comments Wed, 17 Aug 2016 10:37:41 +0000 admin http://mg-mk.com/en/10-tips-to-get-your-website-to-the-top-of-google-search/ Back when we first published a 10 step guide on how to top Google search, the world of organic and paid search was a vastly different place. Sure it was only three years ago (almost to the day), but my how the landscape has changed

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10 tips to get your website to the top of Google search

]]> http://mg-mk.com/en/10-tips-to-get-your-website-to-the-top-of-google-search/feed/ 0 Five absolutely vital elements for mobile SEO success http://mg-mk.com/en/five-absolutely-vital-elements-for-mobile-seo-success/ http://mg-mk.com/en/five-absolutely-vital-elements-for-mobile-seo-success/#comments Wed, 10 Aug 2016 13:16:12 +0000 admin http://mg-mk.com/en/five-absolutely-vital-elements-for-mobile-seo-success/ Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account. Their websites aren’t optimized for mobile search, and simply don’t look good on phones and tablets

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Five absolutely vital elements for mobile SEO success

]]> http://mg-mk.com/en/five-absolutely-vital-elements-for-mobile-seo-success/feed/ 0 As Google AMP appears in organic mobile results, some see lower CTRs http://mg-mk.com/en/as-google-amp-appears-in-organic-mobile-results-some-see-lower-ctrs/ http://mg-mk.com/en/as-google-amp-appears-in-organic-mobile-results-some-see-lower-ctrs/#comments Wed, 10 Aug 2016 11:28:09 +0000 admin http://mg-mk.com/en/as-google-amp-appears-in-organic-mobile-results-some-see-lower-ctrs/ Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs . While AMP is not a ranking signal , at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web.

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As Google AMP appears in organic mobile results, some see lower CTRs

]]> http://mg-mk.com/en/as-google-amp-appears-in-organic-mobile-results-some-see-lower-ctrs/feed/ 0 How to implement Google AMP on your WordPress site as easily as possible http://mg-mk.com/en/how-to-implement-google-amp-on-your-wordpress-site-as-easily-as-possible/ http://mg-mk.com/en/how-to-implement-google-amp-on-your-wordpress-site-as-easily-as-possible/#comments Tue, 09 Aug 2016 12:14:15 +0000 admin http://mg-mk.com/en/how-to-implement-google-amp-on-your-wordpress-site-as-easily-as-possible/ With the news that Google will be rolling out its accelerated mobile pages (AMP) to all organic listings beyond the ‘Top Stories’ you’ll be forgiven for getting a little bit anxious.

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How to implement Google AMP on your WordPress site as easily as possible

]]> http://mg-mk.com/en/how-to-implement-google-amp-on-your-wordpress-site-as-easily-as-possible/feed/ 0 The 12 pillars of mobile commerce design http://mg-mk.com/en/the-12-pillars-of-mobile-commerce-design/ http://mg-mk.com/en/the-12-pillars-of-mobile-commerce-design/#comments Mon, 08 Aug 2016 14:19:45 +0000 admin http://mg-mk.com/en/the-12-pillars-of-mobile-commerce-design/ What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer?  This week sees the release of our new m-commerce report,  DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design , and here we present those pillars… 1. Mobile-first web design The mobile-first philosophy dictates that all websites – mobile, tablet, PC – are designed, optimised and developed for the mobile device, connection, user and context.

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The 12 pillars of mobile commerce design

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