MG Marketing » more news http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Google to penalize annoying mobile interstitials http://mg-mk.com/en/google-to-penalize-annoying-mobile-interstitials/ http://mg-mk.com/en/google-to-penalize-annoying-mobile-interstitials/#comments Wed, 24 Aug 2016 11:58:32 +0000 admin http://mg-mk.com/en/google-to-penalize-annoying-mobile-interstitials/ Last year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly sites in the mobile SERPs.  Now, Google is upping the ante by taking aim at sites that use  intrusive interstitials . Starting January 10, 2017, Google will update its algorithm so that sites “where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” In a post on the Official Google Webmaster Central blog, Google Product Manager Doantam Phan  provided examples of techniques that Google isn’t a fan of: Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page

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Google to penalize annoying mobile interstitials

]]> http://mg-mk.com/en/google-to-penalize-annoying-mobile-interstitials/feed/ 0 Voice UI and intelligent assistants: trends to watch out for next http://mg-mk.com/en/voice-ui-and-intelligent-assistants-trends-to-watch-out-for-next/ http://mg-mk.com/en/voice-ui-and-intelligent-assistants-trends-to-watch-out-for-next/#comments Tue, 23 Aug 2016 15:13:53 +0000 admin http://mg-mk.com/en/voice-ui-and-intelligent-assistants-trends-to-watch-out-for-next/ Earlier this year, a report from Consumer Intelligence Research partners (CIRP) pegged the sales of Amazon’s Echo at more than 3 million units. Echo of course uses Amazon’s cloud based AI “Alexa” to answer questions, play music/games, control smart devices including home automation systems and of course re-order products off Amazon. More importantly, awareness of this device and others like it continues to accelerate.

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Voice UI and intelligent assistants: trends to watch out for next

]]> http://mg-mk.com/en/voice-ui-and-intelligent-assistants-trends-to-watch-out-for-next/feed/ 0 One-third of UK internet users have taken a ‘digital detox’ http://mg-mk.com/en/one-third-of-uk-internet-users-have-taken-a-%e2%80%98digital-detox%e2%80%99/ http://mg-mk.com/en/one-third-of-uk-internet-users-have-taken-a-%e2%80%98digital-detox%e2%80%99/#comments Tue, 23 Aug 2016 11:27:22 +0000 admin http://mg-mk.com/en/one-third-of-uk-internet-users-have-taken-a-%e2%80%98digital-detox%e2%80%99/ The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are connecting with traditional and digital media. As expected, this latest offering is a comprehensive digest which draws on a range of primary and secondary research looking at – among other things – our TV viewing habits, how we use our mobile phones and how we’re going online. But it is the section dedicated to digital detoxing which is generating headlines.

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One-third of UK internet users have taken a ‘digital detox’

]]> http://mg-mk.com/en/one-third-of-uk-internet-users-have-taken-a-%e2%80%98digital-detox%e2%80%99/feed/ 0 Marketers have high hopes for automated content http://mg-mk.com/en/marketers-have-high-hopes-for-automated-content/ http://mg-mk.com/en/marketers-have-high-hopes-for-automated-content/#comments Wed, 17 Aug 2016 15:02:00 +0000 admin http://mg-mk.com/en/marketers-have-high-hopes-for-automated-content/ In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report , nearly a quarter of respondents identified content marketing as the key trend for their company this year. But despite the widespread adoption of content marketing, companies still face numerous challenges in putting it to use effectively. For example, the majority of companies don’t have a dedicated content marketing team

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Marketers have high hopes for automated content

]]> http://mg-mk.com/en/marketers-have-high-hopes-for-automated-content/feed/ 0 Online-only retailers are growing faster than multichannels http://mg-mk.com/en/online-only-retailers-are-growing-faster-than-multichannels/ http://mg-mk.com/en/online-only-retailers-are-growing-faster-than-multichannels/#comments Mon, 15 Aug 2016 13:48:15 +0000 admin http://mg-mk.com/en/online-only-retailers-are-growing-faster-than-multichannels/ New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts.  IMRG stats show that between January and June this year, while multichannel retailers (those with a high street/store presence) grew sales by 9.5%, the figure was 24.8% for online-only (defined as those with at least 80% of sales coming from online channels). The stats That said, the stats show that multichannel retailers were initially performing more strongly than the pure-plays from when IMRG starting tracking this in 2010, recording stronger sales growth. Since 2012, online-only retailers have experienced greater growth than mutichannels, Since 2015 the disparity in growth rates has been even greater, with the pure-plays now experiencing a 23 point ‘advantage’ over multichannels in terms of growth rates

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Online-only retailers are growing faster than multichannels

]]> http://mg-mk.com/en/online-only-retailers-are-growing-faster-than-multichannels/feed/ 0 Five most important search marketing news stories of the week http://mg-mk.com/en/five-most-important-search-marketing-news-stories-of-the-week/ http://mg-mk.com/en/five-most-important-search-marketing-news-stories-of-the-week/#comments Fri, 12 Aug 2016 12:17:54 +0000 admin http://mg-mk.com/en/five-most-important-search-marketing-news-stories-of-the-week/ Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have possible bad news for AMP users and good news for AdWords customers who are tired of its UI. Facebook begins thwarting ad blockers As Al Roberts reported this week, Facebook has announced that it’s changing its desktop ads to thwart ad blocking software

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Five most important search marketing news stories of the week

]]> http://mg-mk.com/en/five-most-important-search-marketing-news-stories-of-the-week/feed/ 0 Peer content: when marketing meets care http://mg-mk.com/en/peer-content-when-marketing-meets-care/ http://mg-mk.com/en/peer-content-when-marketing-meets-care/#comments Fri, 12 Aug 2016 11:46:32 +0000 admin http://mg-mk.com/en/peer-content-when-marketing-meets-care/ Marketing and customer care intersect at peer content, which results in more interaction on social. Something that too many marketers treat and measure like TV.

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Peer content: when marketing meets care

]]> http://mg-mk.com/en/peer-content-when-marketing-meets-care/feed/ 0 Facebook begins thwarting ad blockers http://mg-mk.com/en/facebook-begins-thwarting-ad-blockers/ http://mg-mk.com/en/facebook-begins-thwarting-ad-blockers/#comments Thu, 11 Aug 2016 14:39:45 +0000 admin http://mg-mk.com/en/facebook-begins-thwarting-ad-blockers/ Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white flag on desktop  ad blocking . Yesterday, it announced that it’s changing the way it delivers desktop ads in an effort to thwart ad blocking software

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Facebook begins thwarting ad blockers

]]> http://mg-mk.com/en/facebook-begins-thwarting-ad-blockers/feed/ 0 Is Donald Trump’s earned media hurting his brand? http://mg-mk.com/en/is-donald-trump%e2%80%99s-earned-media-hurting-his-brand/ http://mg-mk.com/en/is-donald-trump%e2%80%99s-earned-media-hurting-his-brand/#comments Wed, 10 Aug 2016 14:56:15 +0000 admin http://mg-mk.com/en/is-donald-trump%e2%80%99s-earned-media-hurting-his-brand/ The 2016 US election  features a presidential candidate like no other . Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he’s active on, and on Twitter, his most prolific channel, he has over 10 million, approximately two million more than his opponent, Hillary Clinton

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Is Donald Trump’s earned media hurting his brand?

]]> http://mg-mk.com/en/is-donald-trump%e2%80%99s-earned-media-hurting-his-brand/feed/ 0 As Google AMP appears in organic mobile results, some see lower CTRs http://mg-mk.com/en/as-google-amp-appears-in-organic-mobile-results-some-see-lower-ctrs/ http://mg-mk.com/en/as-google-amp-appears-in-organic-mobile-results-some-see-lower-ctrs/#comments Wed, 10 Aug 2016 11:28:09 +0000 admin http://mg-mk.com/en/as-google-amp-appears-in-organic-mobile-results-some-see-lower-ctrs/ Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs . While AMP is not a ranking signal , at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web.

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As Google AMP appears in organic mobile results, some see lower CTRs

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