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The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX

admin — Thu, 19 Oct 2023 10:30:31 +0000

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

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The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX

12 Can’t Miss Sessions at MarketingProfs B2B Forum #MPB2B

admin — Mon, 02 Oct 2023 10:30:32 +0000

Remember that scene in the Matrix where Neo downloads dozens of new skills in just a few hours? You know: “Whoa.

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12 Can’t Miss Sessions at MarketingProfs B2B Forum #MPB2B

B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

admin — Mon, 21 Aug 2023 10:30:01 +0000

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? Last week, we shared the Top 10 Reasons to Attend MarketingProfs B2B Forum, and today we’re thrilled to unveil an exclusive video series called “Feeling B2B,” bringing you candid and insightful conversations with the foremost voices in the industry who aren’t just “doing” B2B marketing, they’re “feeling” it – and hoping to inspire you to feel it too! This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

admin — Mon, 14 Aug 2023 10:36:52 +0000

When you think of B2B Marketing do you think “blandscape”? Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone?

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

7 Keys To Successful B2B Influencer Marketing: New Research From Lee Odden at #MPB2B

admin — Wed, 11 Nov 2020 11:30:09 +0000

MarketingProfs educational content director Kerry O’Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “ New Research: How to be Successful With Influencer Marketing .” Lee began by explaining that when it comes to B2B influencer marketing, to create and maintain a successful program you’ve got to do the hard work and be smart about it , and set about to demystify some of the lesser-known aspects of B2B influencer marketing by sharing what he’s learned from having been deeply involved with the practice for the past eight years. Let’s take a look at the new B2B influencer marketing research Lee explored in his insightful MarketingProfs B2B Forum #MPB2B 2020 session

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7 Keys To Successful B2B Influencer Marketing: New Research From Lee Odden at #MPB2B

Adobe’s Rani Mani: 5 Tips For Creating Your B2B Influencer Marketing Love Affair #MPB2B

admin — Wed, 04 Nov 2020 19:41:28 +0000

Rani Mani , head of global employee advocacy at Adobe* delivered an impassioned presentation filled to the brim with B2B influencer marketing insights, with a special focus on how the best influencer relationships are in essence not that different from successful personal relationships. Rani explained how she’s come to have a love affair with influencer marketing, and shared the process she uses to help turn mere social media heavyweights into long-term and deeply-engaged Adobe advocates — a plan than can be implemented by any brand willing to put in the time, effort, and especially the passion that Rani and her team have. When it comes to the domain experts Adobe is leveraging for the good of the brand, there isn’t any magic involved — no algorithm or gimmicks to beat the system — instead simply leveraging the power of humanity within B2B marketing influencer relationships, just as we do in successful real life relationships, Rani explained

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Adobe’s Rani Mani: 5 Tips For Creating Your B2B Influencer Marketing Love Affair #MPB2B

B2B Marketing Fitness: 16 B2B Experts Share Top Tips for Optimized Performance #mpb2b

admin — Wed, 09 Oct 2019 11:00:40 +0000

In a world where shiny object marketing and weight loss fads equally distract from reaching our potential, there are many parallels between improving physical health and optimizing B2B marketing effectiveness. Just like world class athletes, top B2B marketers focus on key areas for improvement starting with goals and including the right mix of data insights, tactical best practices and ongoing performance optimization. To help B2B marketers achieve record breaking levels of marketing fitness, we’ve tapped some of the top B2B experts from brands like MarketingProfs, LinkedIn, Content Marketing Institute, SAP Ariba, Dell Technologies, Facebook, Skyword, Arm Treasure Data, & Engagio.

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B2B Marketing Fitness: 16 B2B Experts Share Top Tips for Optimized Performance #mpb2b

B2B Marketing Spotlight: Neen James on How to Make Attention Pay #mpb2b

admin — Thu, 03 Oct 2019 10:15:52 +0000

Neen James is the author of Folding Time™ and her most recent book, Attention Pays™. She is frequently named one of the top 30 Leadership Speakers by Global Guru because of her work with companies like Viacom, Comcast, Cisco, Virgin, Pfizer, BMW, and the FBI, among others

B2B Marketing Spotlight: Ty Heath on Optimizing ABM & Social Sales with LinkedIn #mpb2b

admin — Thu, 26 Sep 2019 10:13:36 +0000

Ty Heath is one of those people who’s reputation precedes them. I had heard of Ty as a marketing industry speaker and force for change working at LinkedIn before finally meeting her in person. The IRL Ty experience did not disappoint.

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B2B Marketing Spotlight: Ty Heath on Optimizing ABM & Social Sales with LinkedIn #mpb2b

B2B Marketing Spotlight: Jay Baer on Employee Generated Content #mpb2b

admin — Thu, 19 Sep 2019 10:48:24 +0000

It was back in 2010 at SXSWi that I was in the blogger lounge networking with other social media savvy content creators and thought leaders like Brian Solis, Chris Heuer, Amber Naslund, Chris Brogan and Rohit Bhargava, when I met a fellow marketer who shared a metal bottle opener as his business card. What a brilliant idea! Package your identity around something useful to trigger conversations.