MG Marketing » negative keywords http://mg-mk.com/en Online Marketing Agency Mon, 06 Apr 2026 12:30:49 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Eight most important PPC tips for online retail http://mg-mk.com/en/eight-most-important-ppc-tips-for-online-retail/ http://mg-mk.com/en/eight-most-important-ppc-tips-for-online-retail/#comments Fri, 10 Jun 2016 10:59:17 +0000 admin http://mg-mk.com/en/eight-most-important-ppc-tips-for-online-retail/ With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers . With this in mind, optimising paid search  should be a priority for all retail marketers in 2016. Let’s take a look at some of the most important pay-per-click tips for online retail: 1) Segment Campaigns Google Shopping and AdWords allow you to bid at product or keyword level, however, this is a feature that many advertisers fail to adopt

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Eight most important PPC tips for online retail

]]> http://mg-mk.com/en/eight-most-important-ppc-tips-for-online-retail/feed/ 0 6 Tactics to Double the Impact of Your Negative Keywords by @AndrewLolk http://mg-mk.com/en/6-tactics-to-double-the-impact-of-your-negative-keywords-by-andrewlolk/ http://mg-mk.com/en/6-tactics-to-double-the-impact-of-your-negative-keywords-by-andrewlolk/#comments Mon, 19 May 2014 11:11:41 +0000 admin http://mg-mk.com/en/6-tactics-to-double-the-impact-of-your-negative-keywords-by-andrewlolk/ Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative keywords even since I wrote my first AdWords book in 2010, where I proclaimed that you should spend as much time researching negative keywords as you do researching regular keywords

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6 Tactics to Double the Impact of Your Negative Keywords by @AndrewLolk

]]> http://mg-mk.com/en/6-tactics-to-double-the-impact-of-your-negative-keywords-by-andrewlolk/feed/ 0 Hacking Quality Score: How One Advertiser Got A Quality Score Of 8.8/10 http://mg-mk.com/en/hacking-quality-score-how-one-advertiser-got-a-quality-score-of-8-810/ http://mg-mk.com/en/hacking-quality-score-how-one-advertiser-got-a-quality-score-of-8-810/#comments Mon, 09 Sep 2013 13:00:49 +0000 admin http://mg-mk.com/en/hacking-quality-score-how-one-advertiser-got-a-quality-score-of-8-810/ In previous articles, I’ve discussed why I believe that Quality Score is so critical to PPC success. To illustrate the point in a more concrete way, I want to present a detailed case study of a WordStream client that is absolutely crushing its AdWords Quality Score

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Hacking Quality Score: How One Advertiser Got A Quality Score Of 8.8/10

]]> http://mg-mk.com/en/hacking-quality-score-how-one-advertiser-got-a-quality-score-of-8-810/feed/ 0 The Importance of Quality Score in 2013 http://mg-mk.com/en/the-importance-of-quality-score-in-2013/ http://mg-mk.com/en/the-importance-of-quality-score-in-2013/#comments Thu, 25 Apr 2013 13:00:46 +0000 admin http://mg-mk.com/en/the-importance-of-quality-score-in-2013/ Everyone in search engine marketing knows that Quality Score is important. But you may not realize that Quality Score is more important now than ever

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The Importance of Quality Score in 2013

]]> http://mg-mk.com/en/the-importance-of-quality-score-in-2013/feed/ 0 The Keyword Research Rabbit Hole http://mg-mk.com/en/the-keyword-research-rabbit-hole/ http://mg-mk.com/en/the-keyword-research-rabbit-hole/#comments Tue, 14 Feb 2012 14:51:29 +0000 admin http://mg-mk.com/en/the-keyword-research-rabbit-hole/ A few weeks ago, I wrote about how to use your first meeting with a client to understand their business and collect information that could later inform your keyword research. Now, you’re back at your desk and wondering what to do with all that information. To begin with, you should have three lists..

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The Keyword Research Rabbit Hole

]]> http://mg-mk.com/en/the-keyword-research-rabbit-hole/feed/ 0 AdWords Negativity Grows to Lists http://mg-mk.com/en/adwords-negativity-grows-to%c2%a0lists/ http://mg-mk.com/en/adwords-negativity-grows-to%c2%a0lists/#comments Mon, 24 Jan 2011 14:10:45 +0000 admin http://mg-mk.com/en/adwords-negativity-grows-to%c2%a0lists/ Negative keyword lists was launched just over a week ago and likely not noticed by many AdWords users was an improved platform for controlling and refining campaigns by using large lists of negative keywords. The main benefit is that agencies, franchises or consultants can now develop reusable core lists of negative keywords that might be specific to their industry, type of client or geographic location in the world. It is even possible to have a standard set of keywords that you include due to their very low conversion rates in previous campaigns or know to generate extremely high search volume and associate that list with multiple client campaigns

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AdWords Negativity Grows to Lists

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