MG Marketing » newsjacking http://mg-mk.com/en Online Marketing Agency Mon, 06 Apr 2026 19:40:53 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How brands are jumping on the Pokémon Go bandwagon: the good and the bad http://mg-mk.com/en/how-brands-are-jumping-on-the-pokemon-go-bandwagon-the-good-and-the-bad/ http://mg-mk.com/en/how-brands-are-jumping-on-the-pokemon-go-bandwagon-the-good-and-the-bad/#comments Wed, 13 Jul 2016 13:21:28 +0000 admin http://mg-mk.com/en/how-brands-are-jumping-on-the-pokemon-go-bandwagon-the-good-and-the-bad/ Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage. Over the past few days, we’ve seen several examples of brands using Pokémon Go as a jump off, and I’m sure there’ll be many more.  Not every mention was successful, so here we present the best and the worst mentions from Twitter.

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How brands are jumping on the Pokémon Go bandwagon: the good and the bad

]]> http://mg-mk.com/en/how-brands-are-jumping-on-the-pokemon-go-bandwagon-the-good-and-the-bad/feed/ 0 Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes http://mg-mk.com/en/beyond-newsjacking-pop-culture-in-content-marketing-with-movies-tv-and-memes/ http://mg-mk.com/en/beyond-newsjacking-pop-culture-in-content-marketing-with-movies-tv-and-memes/#comments Thu, 10 Apr 2014 12:45:37 +0000 admin http://mg-mk.com/en/beyond-newsjacking-pop-culture-in-content-marketing-with-movies-tv-and-memes/ The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark  Twitter ad to missed opportunities by Poland Spring . Related to newsjacking is the practice of leveraging popular culture references in brand messaging. Movies, music, memes and more can be deftly integrated into your social media and content marketing programs to provide an entertaining context to otherwise boring business information

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Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes

]]> http://mg-mk.com/en/beyond-newsjacking-pop-culture-in-content-marketing-with-movies-tv-and-memes/feed/ 0 Still Newsjacking For Links? Forget That, Make The News Instead! http://mg-mk.com/en/still-newsjacking-for-links-forget-that-make-the-news-instead/ http://mg-mk.com/en/still-newsjacking-for-links-forget-that-make-the-news-instead/#comments Fri, 28 Mar 2014 15:15:41 +0000 admin http://mg-mk.com/en/still-newsjacking-for-links-forget-that-make-the-news-instead/ We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings

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Still Newsjacking For Links? Forget That, Make The News Instead!

]]> http://mg-mk.com/en/still-newsjacking-for-links-forget-that-make-the-news-instead/feed/ 0 Newsjacking – Own the Second Paragraph with David Meerman Scott http://mg-mk.com/en/newsjacking-%e2%80%93-own-the-second-paragraph-with-david-meerman-scott/ http://mg-mk.com/en/newsjacking-%e2%80%93-own-the-second-paragraph-with-david-meerman-scott/#comments Wed, 23 Nov 2011 11:01:07 +0000 admin http://mg-mk.com/en/newsjacking-%e2%80%93-own-the-second-paragraph-with-david-meerman-scott/ With SES Chicago over, we’re picking up our Wednesday guest posts again.

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Newsjacking – Own the Second Paragraph with David Meerman Scott

]]> http://mg-mk.com/en/newsjacking-%e2%80%93-own-the-second-paragraph-with-david-meerman-scott/feed/ 0 Newsjacking – Own the Second Paragraph with David Meerman Scott http://mg-mk.com/en/newsjacking-%e2%80%93-own-the-second-paragraph-with-david-meerman-scott-2/ http://mg-mk.com/en/newsjacking-%e2%80%93-own-the-second-paragraph-with-david-meerman-scott-2/#comments Wed, 23 Nov 2011 11:01:07 +0000 admin http://mg-mk.com/en/newsjacking-%e2%80%93-own-the-second-paragraph-with-david-meerman-scott-2/ With SES Chicago over, we’re picking up our Wednesday guest posts again. This time with my friend David Meerman Scott , best-selling author of numerous books including The New Rules of Marketing & PR, Real-Time Marketing & PR and a new book called Newsjacking. David is someone who has always been a forward thinker and a few steps ahead of most marketers.

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Newsjacking – Own the Second Paragraph with David Meerman Scott

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