MG Marketing » ofcom http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Do 50% of adults really not recognise ads in search results? http://mg-mk.com/en/do-50-of-adults-really-not-recognise-ads-in-search-results/ http://mg-mk.com/en/do-50-of-adults-really-not-recognise-ads-in-search-results/#comments Wed, 27 Apr 2016 11:14:47 +0000 admin http://mg-mk.com/en/do-50-of-adults-really-not-recognise-ads-in-search-results/ Around half of adults are unable to recognise ads in Google’s search results, according to a survey.  This surprising statistic comes from Ofcom’s  Adults’ media use and attitudes report , released this month. While I’ve seen studies suggesting that many people don’t know the difference between paid and organic ads, that 50% could look at a set of results like those below and still not spot them seems bizarre. The stats For Ofcom’s study, ‘adults who use search engines’ were shown a picture of the SERPs for ‘walking boots’.

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Do 50% of adults really not recognise ads in search results?

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