MG Marketing » oms12

Video Interview: Social Media Marketing at GM – Charlotte Blank, Manager of Social Media

admin — Wed, 15 Feb 2012 12:42:04 +0000

At the recent Online Marketing Summit in San Diego I caught up with Charlotte Blank , Manager of Social Media at General Motors to talk about digital marketing. In this short interview I asked Charlotte a few fundamental questions about digital and social media marketing related to customers: 1. How does GM segment digital marketing activities between customer acquisition and retention

Better Content Marketing for Improved Social Engagement: Michael Stelzner

admin — Tue, 14 Feb 2012 12:39:32 +0000

Does your business need better content marketing like this Social Media Examiner contest participant?

Good Content Marketing vs. Great Content Marketing: Learn the Difference From Joe Pulizzi #OMS12

admin — Thu, 09 Feb 2012 11:00:35 +0000

If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi ( @juntajoe ) and his company the Content Marketing Institute (CMI). Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels. This was my first time seeing Joe speak and he made it a great interactive experience, and was of course wearing his trademark Orange. I enjoyed the history that Joe shared with the audience as well as his practical tactical tips that can be implemented by an organization of any size. However, I think the true takeaway is determining a way to differentiate yourself from your peers and your competition.

See the article here:
Good Content Marketing vs. Great Content Marketing: Learn the Difference From Joe Pulizzi #OMS12