MG Marketing » optimize book http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 The Super Bowl of Content Marketing Audits – Optimized, Socialized & Integrated http://mg-mk.com/en/the-super-bowl-of-content-marketing-audits-%e2%80%93-optimized-socialized-integrated/ http://mg-mk.com/en/the-super-bowl-of-content-marketing-audits-%e2%80%93-optimized-socialized-integrated/#comments Mon, 02 Feb 2015 14:03:21 +0000 admin http://mg-mk.com/en/the-super-bowl-of-content-marketing-audits-%e2%80%93-optimized-socialized-integrated/ With the Patriots win last night, I can’t help but try and squeeze a football metaphor into this post. See? It got your attention! Like football of days past, mainstream Digital Marketing has evolved.

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The Super Bowl of Content Marketing Audits – Optimized, Socialized & Integrated

]]> http://mg-mk.com/en/the-super-bowl-of-content-marketing-audits-%e2%80%93-optimized-socialized-integrated/feed/ 0 How an Online Marketing Audit Can Help A Small Business Optimize Search, Social & Content Marketing http://mg-mk.com/en/how-an-online-marketing-audit-can-help-a-small-business-optimize-search-social-content-marketing/ http://mg-mk.com/en/how-an-online-marketing-audit-can-help-a-small-business-optimize-search-social-content-marketing/#comments Thu, 24 Apr 2014 11:02:17 +0000 admin http://mg-mk.com/en/how-an-online-marketing-audit-can-help-a-small-business-optimize-search-social-content-marketing/ An increasing number of companies feel they have a solid content marketing strategy and tactical mix in place.

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How an Online Marketing Audit Can Help A Small Business Optimize Search, Social & Content Marketing

]]> http://mg-mk.com/en/how-an-online-marketing-audit-can-help-a-small-business-optimize-search-social-content-marketing/feed/ 0 Beyond Content Marketing Basics: Optimize & Socialize Your Digital Marketing for 2014 http://mg-mk.com/en/beyond-content-marketing-basics-optimize-socialize-your-digital-marketing-for-2014/ http://mg-mk.com/en/beyond-content-marketing-basics-optimize-socialize-your-digital-marketing-for-2014/#comments Wed, 27 Nov 2013 14:51:16 +0000 admin http://mg-mk.com/en/beyond-content-marketing-basics-optimize-socialize-your-digital-marketing-for-2014/ Figure out what your customers want, and give it to them. Monitor what works and what doesn’t.

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Beyond Content Marketing Basics: Optimize & Socialize Your Digital Marketing for 2014

]]> http://mg-mk.com/en/beyond-content-marketing-basics-optimize-socialize-your-digital-marketing-for-2014/feed/ 0 The Role of KPIs, Marketing Goals & Business Objectives in Online Marketing http://mg-mk.com/en/the-role-of-kpis-marketing-goals-business-objectives-in-online-marketing/ http://mg-mk.com/en/the-role-of-kpis-marketing-goals-business-objectives-in-online-marketing/#comments Wed, 21 Aug 2013 11:10:55 +0000 admin http://mg-mk.com/en/the-role-of-kpis-marketing-goals-business-objectives-in-online-marketing/ The moving parts within a marketing organization often get tied up in the mastery and performance of specific tactics like content creation, search engine optimization and social media marketing. Not seeing the forest for the trees can cause some blindness towards the bigger picture. Before a business decides how, why and what to optimize, socialize and publicize, it’s important to take a step back and ask this essential marketing question, “What are we trying to do?”  The answer is usually pretty obvious: “We’re trying to get more people to buy what we’re selling!” That’s the big picture for most companies, but practical online marketing objectives will be unique to each company’s individual situation

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The Role of KPIs, Marketing Goals & Business Objectives in Online Marketing

]]> http://mg-mk.com/en/the-role-of-kpis-marketing-goals-business-objectives-in-online-marketing/feed/ 0 A Strategic View of Search Engine Optimization – Where Does SEO Fit in Your Content Strategy? http://mg-mk.com/en/a-strategic-view-of-search-engine-optimization-%e2%80%93-where-does-seo-fit-in-your-content-strategy/ http://mg-mk.com/en/a-strategic-view-of-search-engine-optimization-%e2%80%93-where-does-seo-fit-in-your-content-strategy/#comments Mon, 19 Nov 2012 14:57:15 +0000 admin http://mg-mk.com/en/a-strategic-view-of-search-engine-optimization-%e2%80%93-where-does-seo-fit-in-your-content-strategy/ Companies large and small, in industries from retail to manufacturing, publish content online with an expectation that a certain audience of people will find, read and act on that content.  While most Search Engine Optimization efforts are rightly focused on marketing goals like acquiring more customers and increasing revenue, making purchases is not the only reason consumers use search or ask for referrals through social networks. There’s a lot of tactical advice online about search, social media and content marketing for companies that want to better connect with customers but that advice doesn’t always consider the differences between types of companies or even content within companies. For the best return on marketing investment, it’s important to understand that there are notable differences in tactics for effective optimization depending on who the audience is, how they prefer to discover, consume and act on information.  The very nature of B2C vs

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A Strategic View of Search Engine Optimization – Where Does SEO Fit in Your Content Strategy?

]]> http://mg-mk.com/en/a-strategic-view-of-search-engine-optimization-%e2%80%93-where-does-seo-fit-in-your-content-strategy/feed/ 0 Optimize B2B Content Across the Sales Cycle – Lee Odden #SESSF http://mg-mk.com/en/optimize-b2b-content-across-the-sales-cycle-%e2%80%93-lee-odden-sessf/ http://mg-mk.com/en/optimize-b2b-content-across-the-sales-cycle-%e2%80%93-lee-odden-sessf/#comments Thu, 16 Aug 2012 19:43:54 +0000 admin http://mg-mk.com/en/optimize-b2b-content-across-the-sales-cycle-%e2%80%93-lee-odden-sessf/ On the second day of SES San Francisco , I headed to Lee Odden’s session Optimize B2B Content Across the Sales Cycle . Lee kicked off the presentation by polling the audience on how engaged they were in SEO, social media and content marketing.

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Optimize B2B Content Across the Sales Cycle – Lee Odden #SESSF

]]> http://mg-mk.com/en/optimize-b2b-content-across-the-sales-cycle-%e2%80%93-lee-odden-sessf/feed/ 0 Take the #OptimizeBook Integrated Online Marketing Survey http://mg-mk.com/en/take-the-optimizebook-integrated-online-marketing-survey/ http://mg-mk.com/en/take-the-optimizebook-integrated-online-marketing-survey/#comments Wed, 18 Jul 2012 18:44:11 +0000 admin http://mg-mk.com/en/take-the-optimizebook-integrated-online-marketing-survey/ The convergence of digital media and disciplines has driven tremendous demand for best practices integrated marketing and strategy. Fortunately, that’s exactly what Optimize provides – a launching point for how to develop a roadmap and tactics that bring search, social media, content and online PR together to reach business goals. In concert with book promotions like the sold out Optimize Minneapolis event next week, we’re conducting a survey of business, marketing and communications professionals to gain insights on how organizations are using internet marketing tactics like search, social media, online PR and content marketing together.

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Take the #OptimizeBook Integrated Online Marketing Survey

]]> http://mg-mk.com/en/take-the-optimizebook-integrated-online-marketing-survey/feed/ 0 Take the #OptimizeBook Integrated Online Marketing Survey http://mg-mk.com/en/take-the-optimizebook-integrated-online-marketing-survey/ http://mg-mk.com/en/take-the-optimizebook-integrated-online-marketing-survey/#comments Wed, 18 Jul 2012 18:44:11 +0000 admin http://mg-mk.com/en/take-the-optimizebook-integrated-online-marketing-survey/ The convergence of digital media and disciplines has driven tremendous demand for best practices integrated marketing and strategy. Fortunately, that’s exactly what Optimize provides – a launching point for how to develop a roadmap and tactics that bring search, social media, content and online PR together to reach business goals. In concert with book promotions like the sold out Optimize Minneapolis event next week, we’re conducting a survey of business, marketing and communications professionals to gain insights on how organizations are using internet marketing tactics like search, social media, online PR and content marketing together.

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Take the #OptimizeBook Integrated Online Marketing Survey

]]> http://mg-mk.com/en/take-the-optimizebook-integrated-online-marketing-survey/feed/ 0 Holistic Optimization Across the Sales Cycle: Optimize Speaking Events May & June http://mg-mk.com/en/holistic-optimization-across-the-sales-cycle-optimize-speaking-events-may-june/ http://mg-mk.com/en/holistic-optimization-across-the-sales-cycle-optimize-speaking-events-may-june/#comments Thu, 10 May 2012 15:08:40 +0000 admin http://mg-mk.com/en/holistic-optimization-across-the-sales-cycle-optimize-speaking-events-may-june/ When you have a business that relies on attracting new business online the sheer volume of options can be confusing. Should offline advertising efforts transfer to online? Maybe email marketing

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Holistic Optimization Across the Sales Cycle: Optimize Speaking Events May & June

]]> http://mg-mk.com/en/holistic-optimization-across-the-sales-cycle-optimize-speaking-events-may-june/feed/ 0 Is Your Optimization Meaningful or Mechanical? http://mg-mk.com/en/is-your-optimization-meaningful-or-mechanical/ http://mg-mk.com/en/is-your-optimization-meaningful-or-mechanical/#comments Mon, 07 May 2012 12:04:57 +0000 admin http://mg-mk.com/en/is-your-optimization-meaningful-or-mechanical/ While I’ve been to Belgium the past week for the fine Fusion Marketing Experience , I decided to take a day trip to Paris yesterday since it was only 2 hours away by train. As you may know, I do a bit of traveling

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Is Your Optimization Meaningful or Mechanical?

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