MG Marketing » #optimize http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 13:30:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 The New Era of SEO: Optimize for People Before Searchbots http://mg-mk.com/en/the-new-era-of-seo-optimize-for-people-before-searchbots/ http://mg-mk.com/en/the-new-era-of-seo-optimize-for-people-before-searchbots/#comments Mon, 17 Aug 2015 10:30:18 +0000 admin http://mg-mk.com/en/the-new-era-of-seo-optimize-for-people-before-searchbots/ Dating back to when the first mainstream consumer search engines became available in the mid-nineties, digital marketers have desired to see their businesses succeed in the lucrative but often confusing search marketing landscape.

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The New Era of SEO: Optimize for People Before Searchbots

]]> http://mg-mk.com/en/the-new-era-of-seo-optimize-for-people-before-searchbots/feed/ 0 The Super Bowl of Content Marketing Audits – Optimized, Socialized & Integrated http://mg-mk.com/en/the-super-bowl-of-content-marketing-audits-%e2%80%93-optimized-socialized-integrated/ http://mg-mk.com/en/the-super-bowl-of-content-marketing-audits-%e2%80%93-optimized-socialized-integrated/#comments Mon, 02 Feb 2015 14:03:21 +0000 admin http://mg-mk.com/en/the-super-bowl-of-content-marketing-audits-%e2%80%93-optimized-socialized-integrated/ With the Patriots win last night, I can’t help but try and squeeze a football metaphor into this post. See? It got your attention! Like football of days past, mainstream Digital Marketing has evolved.

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The Super Bowl of Content Marketing Audits – Optimized, Socialized & Integrated

]]> http://mg-mk.com/en/the-super-bowl-of-content-marketing-audits-%e2%80%93-optimized-socialized-integrated/feed/ 0 3 Content Curation Best Practices to Optimize Your Content Marketing http://mg-mk.com/en/3-content-curation-best-practices-to-optimize-your-content-marketing/ http://mg-mk.com/en/3-content-curation-best-practices-to-optimize-your-content-marketing/#comments Mon, 17 Nov 2014 16:14:27 +0000 admin http://mg-mk.com/en/3-content-curation-best-practices-to-optimize-your-content-marketing/ Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer

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3 Content Curation Best Practices to Optimize Your Content Marketing

]]> http://mg-mk.com/en/3-content-curation-best-practices-to-optimize-your-content-marketing/feed/ 0 How an Online Marketing Audit Can Help A Small Business Optimize Search, Social & Content Marketing http://mg-mk.com/en/how-an-online-marketing-audit-can-help-a-small-business-optimize-search-social-content-marketing/ http://mg-mk.com/en/how-an-online-marketing-audit-can-help-a-small-business-optimize-search-social-content-marketing/#comments Thu, 24 Apr 2014 11:02:17 +0000 admin http://mg-mk.com/en/how-an-online-marketing-audit-can-help-a-small-business-optimize-search-social-content-marketing/ An increasing number of companies feel they have a solid content marketing strategy and tactical mix in place.

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How an Online Marketing Audit Can Help A Small Business Optimize Search, Social & Content Marketing

]]> http://mg-mk.com/en/how-an-online-marketing-audit-can-help-a-small-business-optimize-search-social-content-marketing/feed/ 0 Beyond Content Marketing Basics: Optimize & Socialize Your Digital Marketing for 2014 http://mg-mk.com/en/beyond-content-marketing-basics-optimize-socialize-your-digital-marketing-for-2014/ http://mg-mk.com/en/beyond-content-marketing-basics-optimize-socialize-your-digital-marketing-for-2014/#comments Wed, 27 Nov 2013 14:51:16 +0000 admin http://mg-mk.com/en/beyond-content-marketing-basics-optimize-socialize-your-digital-marketing-for-2014/ Figure out what your customers want, and give it to them. Monitor what works and what doesn’t.

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Beyond Content Marketing Basics: Optimize & Socialize Your Digital Marketing for 2014

]]> http://mg-mk.com/en/beyond-content-marketing-basics-optimize-socialize-your-digital-marketing-for-2014/feed/ 0 The Role of KPIs, Marketing Goals & Business Objectives in Online Marketing http://mg-mk.com/en/the-role-of-kpis-marketing-goals-business-objectives-in-online-marketing/ http://mg-mk.com/en/the-role-of-kpis-marketing-goals-business-objectives-in-online-marketing/#comments Wed, 21 Aug 2013 11:10:55 +0000 admin http://mg-mk.com/en/the-role-of-kpis-marketing-goals-business-objectives-in-online-marketing/ The moving parts within a marketing organization often get tied up in the mastery and performance of specific tactics like content creation, search engine optimization and social media marketing. Not seeing the forest for the trees can cause some blindness towards the bigger picture. Before a business decides how, why and what to optimize, socialize and publicize, it’s important to take a step back and ask this essential marketing question, “What are we trying to do?”  The answer is usually pretty obvious: “We’re trying to get more people to buy what we’re selling!” That’s the big picture for most companies, but practical online marketing objectives will be unique to each company’s individual situation

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The Role of KPIs, Marketing Goals & Business Objectives in Online Marketing

]]> http://mg-mk.com/en/the-role-of-kpis-marketing-goals-business-objectives-in-online-marketing/feed/ 0 20 Plus Tips on How to Optimize Your Presentations & Public Speaking http://mg-mk.com/en/20-plus-tips-on-how-to-optimize-your-presentations-public-speaking/ http://mg-mk.com/en/20-plus-tips-on-how-to-optimize-your-presentations-public-speaking/#comments Wed, 12 Jun 2013 11:01:46 +0000 admin http://mg-mk.com/en/20-plus-tips-on-how-to-optimize-your-presentations-public-speaking/ What does it mean to “optimize” your presentations? Keywords in your speech

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20 Plus Tips on How to Optimize Your Presentations & Public Speaking

]]> http://mg-mk.com/en/20-plus-tips-on-how-to-optimize-your-presentations-public-speaking/feed/ 0 A Strategic View of Search Engine Optimization – Where Does SEO Fit in Your Content Strategy? http://mg-mk.com/en/a-strategic-view-of-search-engine-optimization-%e2%80%93-where-does-seo-fit-in-your-content-strategy/ http://mg-mk.com/en/a-strategic-view-of-search-engine-optimization-%e2%80%93-where-does-seo-fit-in-your-content-strategy/#comments Mon, 19 Nov 2012 14:57:15 +0000 admin http://mg-mk.com/en/a-strategic-view-of-search-engine-optimization-%e2%80%93-where-does-seo-fit-in-your-content-strategy/ Companies large and small, in industries from retail to manufacturing, publish content online with an expectation that a certain audience of people will find, read and act on that content.  While most Search Engine Optimization efforts are rightly focused on marketing goals like acquiring more customers and increasing revenue, making purchases is not the only reason consumers use search or ask for referrals through social networks. There’s a lot of tactical advice online about search, social media and content marketing for companies that want to better connect with customers but that advice doesn’t always consider the differences between types of companies or even content within companies. For the best return on marketing investment, it’s important to understand that there are notable differences in tactics for effective optimization depending on who the audience is, how they prefer to discover, consume and act on information.  The very nature of B2C vs

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A Strategic View of Search Engine Optimization – Where Does SEO Fit in Your Content Strategy?

]]> http://mg-mk.com/en/a-strategic-view-of-search-engine-optimization-%e2%80%93-where-does-seo-fit-in-your-content-strategy/feed/ 0 Optimize B2B Content Across the Sales Cycle – Lee Odden #SESSF http://mg-mk.com/en/optimize-b2b-content-across-the-sales-cycle-%e2%80%93-lee-odden-sessf/ http://mg-mk.com/en/optimize-b2b-content-across-the-sales-cycle-%e2%80%93-lee-odden-sessf/#comments Thu, 16 Aug 2012 19:43:54 +0000 admin http://mg-mk.com/en/optimize-b2b-content-across-the-sales-cycle-%e2%80%93-lee-odden-sessf/ On the second day of SES San Francisco , I headed to Lee Odden’s session Optimize B2B Content Across the Sales Cycle . Lee kicked off the presentation by polling the audience on how engaged they were in SEO, social media and content marketing.

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Optimize B2B Content Across the Sales Cycle – Lee Odden #SESSF

]]> http://mg-mk.com/en/optimize-b2b-content-across-the-sales-cycle-%e2%80%93-lee-odden-sessf/feed/ 0 How to Boost the ROI of B2B Social Media? Optimize Across the Entire Sales Cycle http://mg-mk.com/en/how-to-boost-the-roi-of-b2b-social-media-optimize-across-the-entire-sales-cycle/ http://mg-mk.com/en/how-to-boost-the-roi-of-b2b-social-media-optimize-across-the-entire-sales-cycle/#comments Wed, 01 Aug 2012 14:17:25 +0000 admin http://mg-mk.com/en/how-to-boost-the-roi-of-b2b-social-media-optimize-across-the-entire-sales-cycle/ Most forms of online B2B marketing and advertising focus on attracting and engaging business customers through a sales cycle to create awareness and interest, through consideration and ultimately to purchase. That’s reasonable since there’s a clear investment and return.

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How to Boost the ROI of B2B Social Media? Optimize Across the Entire Sales Cycle

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