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	<title>MG Marketing &#187; paid search budgetting</title>
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		<title>How To Manage PPC Closely To A Budget</title>
		<link>http://mg-mk.com/en/how-to-manage-ppc-closely-to-a-budget/</link>
		<comments>http://mg-mk.com/en/how-to-manage-ppc-closely-to-a-budget/#comments</comments>
		<pubDate>Mon, 01 Apr 2013 18:48:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[bing ads]]></category>
		<category><![CDATA[going over budget]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[how to: ppc]]></category>
		<category><![CDATA[intermediate]]></category>
		<category><![CDATA[paid search budgetting]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[roi targets]]></category>
		<category><![CDATA[under spending]]></category>

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		<description><![CDATA[A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC campaigns, and he made the interesting observation that you can either manage to ROI or to budgets, but not both at the same time. The context of George’s remarks was... Please visit Search Engine Land for the full article. ]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC campaigns, and he made the interesting observation that you can either manage to ROI or to budgets, but not both at the same time. The context of George’s remarks was&#8230; Please visit Search Engine Land for the full article. </p>
<p>Here is the original post:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/7GMY9Zcn6cY/how-to-manage-ppc-closely-to-a-budget-153416" title="How To Manage PPC Closely To A Budget">How To Manage PPC Closely To A Budget</a></p>
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