MG Marketing » personas http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 13:30:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Content Marketing Trifecta: How to Repurpose, Reuse & Refresh Content – Intel’s @PamDidner at #C2C14 http://mg-mk.com/en/content-marketing-trifecta-how-to-repurpose-reuse-refresh-content-%e2%80%93-intel%e2%80%99s-pamdidner-at-c2c14/ http://mg-mk.com/en/content-marketing-trifecta-how-to-repurpose-reuse-refresh-content-%e2%80%93-intel%e2%80%99s-pamdidner-at-c2c14/#comments Wed, 07 May 2014 13:16:54 +0000 admin http://mg-mk.com/en/content-marketing-trifecta-how-to-repurpose-reuse-refresh-content-%e2%80%93-intel%e2%80%99s-pamdidner-at-c2c14/ We all know the importance of creating original content, but the reality is, it’s hard.

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Content Marketing Trifecta: How to Repurpose, Reuse & Refresh Content – Intel’s @PamDidner at #C2C14

]]> http://mg-mk.com/en/content-marketing-trifecta-how-to-repurpose-reuse-refresh-content-%e2%80%93-intel%e2%80%99s-pamdidner-at-c2c14/feed/ 0 How Personas Guide Meaningful Content Creation & Optimization http://mg-mk.com/en/how-personas-guide-meaningful-content-creation-optimization/ http://mg-mk.com/en/how-personas-guide-meaningful-content-creation-optimization/#comments Thu, 06 Jun 2013 14:34:32 +0000 admin http://mg-mk.com/en/how-personas-guide-meaningful-content-creation-optimization/ As marketers accumulate information about customers, it is also important to identify common characteristics and patterns to help guide messaging, engagement and offers. Behaviors that contribute to your business objectives like, sales, advocacy, sharing, referrals and repeat business might contribute to your understanding of an “ideal” customers that can be characterized as a persona: Admin Bob – Influences the CEO on software purchases and cares about price, service and speed. Being able to identify your “best” customers also means there’s another end to the spectrum:  patterns that reflect undesirable customer behaviors and an “avoid” persona: Gatekeeper Jane – Maintains power by filtering information to the CEO about software purchases.

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How Personas Guide Meaningful Content Creation & Optimization

]]> http://mg-mk.com/en/how-personas-guide-meaningful-content-creation-optimization/feed/ 0 Social Stereotypes: You Are What You Share http://mg-mk.com/en/social-stereotypes-you-are-what-you-share/ http://mg-mk.com/en/social-stereotypes-you-are-what-you-share/#comments Fri, 23 Nov 2012 14:00:02 +0000 admin http://mg-mk.com/en/social-stereotypes-you-are-what-you-share/ Remember the good ol’ days of high school where there were particular “groups” of people? In my school, the majority of people were either jocks, nerds, preppies or freaks (stoners).

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Social Stereotypes: You Are What You Share

]]> http://mg-mk.com/en/social-stereotypes-you-are-what-you-share/feed/ 0 Advanced Landing Page Techniques: Searcher Personas http://mg-mk.com/en/advanced-landing-page-techniques-searcher-personas/ http://mg-mk.com/en/advanced-landing-page-techniques-searcher-personas/#comments Wed, 02 May 2012 14:32:03 +0000 admin http://mg-mk.com/en/advanced-landing-page-techniques-searcher-personas/ There are a million rules for search landing page design. You have to optimize the content and decide whether more stuff is better or worse for conversion.

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Advanced Landing Page Techniques: Searcher Personas

]]> http://mg-mk.com/en/advanced-landing-page-techniques-searcher-personas/feed/ 0 User-Centered Or Usage-Centered Design: Which Is Better For SEO? http://mg-mk.com/en/user-centered-or-usage-centered-design-which-is-better-for-seo/ http://mg-mk.com/en/user-centered-or-usage-centered-design-which-is-better-for-seo/#comments Fri, 25 Nov 2011 18:57:42 +0000 admin http://mg-mk.com/en/user-centered-or-usage-centered-design-which-is-better-for-seo/ When creating a search-engine friendly website, do you follow the principles of user-centered design, usage-centered design, or both? Please visit Search Engine Land for the full article.

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User-Centered Or Usage-Centered Design: Which Is Better For SEO?

]]> http://mg-mk.com/en/user-centered-or-usage-centered-design-which-is-better-for-seo/feed/ 0 Eyetracking & SEO: Fad, Fact, Or Fiction? http://mg-mk.com/en/eyetracking-seo-fad-fact-or-fiction/ http://mg-mk.com/en/eyetracking-seo-fad-fact-or-fiction/#comments Fri, 28 Oct 2011 17:10:33 +0000 admin http://mg-mk.com/en/eyetracking-seo-fad-fact-or-fiction/ Do SEO professionals use eyetracking usability studies as a link-juice fad? Can eyetracking tests yield useful information about Web searchers?

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Eyetracking & SEO: Fad, Fact, Or Fiction?

]]> http://mg-mk.com/en/eyetracking-seo-fad-fact-or-fiction/feed/ 0 Building Empathy For Googlebot http://mg-mk.com/en/building-empathy-for-googlebot/ http://mg-mk.com/en/building-empathy-for-googlebot/#comments Wed, 09 Mar 2011 22:17:22 +0000 admin http://mg-mk.com/en/building-empathy-for-googlebot/ With one persona, copywriters and designers will gain a better understanding of Googlebot and do a better job of creating a site that will appeal to him. Please visit Search Engine Land for the full article.

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Building Empathy For Googlebot

]]> http://mg-mk.com/en/building-empathy-for-googlebot/feed/ 0 More SEO Myths About Website Usability http://mg-mk.com/en/more-seo-myths-about-website-usability/ http://mg-mk.com/en/more-seo-myths-about-website-usability/#comments Fri, 22 Oct 2010 10:00:56 +0000 admin http://mg-mk.com/en/more-seo-myths-about-website-usability/ When you optimize your website for search engine visibility, who are you targeting? The statistically average web searcher?

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More SEO Myths About Website Usability

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