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	<title>MG Marketing &#187; pla</title>
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		<title>4 Under-the-Radar Tips for Optimizing PLAs</title>
		<link>http://mg-mk.com/en/4-under-the-radar-tips-for-optimizing-plas/</link>
		<comments>http://mg-mk.com/en/4-under-the-radar-tips-for-optimizing-plas/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 16:00:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[google shopping]]></category>
		<category><![CDATA[pla]]></category>
		<category><![CDATA[serp]]></category>
		<category><![CDATA[shopping search]]></category>

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		<description><![CDATA[ As we’ve covered, Product Listing Ads (PLAs) have recently taken their place as one of the most important tools in the digital marketing box for e-commerce accounts, and there are ways to set yourself up for success with bidding, targeting, and data feed management. Today, we’ll cover four under-the-radar points on images, text, pricing , Author information Tyler Jordan Tyler Jordan began in the search marketing industry in 2010 and joined PPC Associates in August of 2011. ]]></description>
			<content:encoded><![CDATA[<p> As we’ve covered, Product Listing Ads (PLAs) have recently taken their place as one of the most important tools in the digital marketing box for e-commerce accounts, and there are ways to set yourself up for success with bidding, targeting, and data feed management. Today, we’ll cover four under-the-radar points on images, text, pricing , Author information Tyler Jordan Tyler Jordan began in the search marketing industry in 2010 and joined PPC Associates in August of 2011. </p>
<p>Go here to see the original:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/SearchEngineJournal/~3/KqplC63vz3I/" title="4 Under-the-Radar Tips for Optimizing PLAs">4 Under-the-Radar Tips for Optimizing PLAs</a></p>
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		<item>
		<title>AdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report]</title>
		<link>http://mg-mk.com/en/adwords-product-listing-ad-cpcs-close-in-on-text-ads-rkg-report/</link>
		<comments>http://mg-mk.com/en/adwords-product-listing-ad-cpcs-close-in-on-text-ads-rkg-report/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 20:30:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[bing ads]]></category>
		<category><![CDATA[bing product ads]]></category>
		<category><![CDATA[google: adwords]]></category>
		<category><![CDATA[microsoft: bing ads]]></category>
		<category><![CDATA[pla]]></category>
		<category><![CDATA[product listing ads]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/adwords-product-listing-ad-cpcs-close-in-on-text-ads-rkg-report/</guid>
		<description><![CDATA[Are those sweet efficiencies early adopters of AdWords product listing ads saw in their holiday numbers coming to an end?  Well, CPCs are rising, but ROI is still solid. ]]></description>
			<content:encoded><![CDATA[<p>Are those sweet efficiencies early adopters of AdWords product listing ads saw in their holiday numbers coming to an end?  Well, CPCs are rising, but ROI is still solid. </p>
<p>Read more:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/JBFbvccicxE/adwords-product-listing-ad-cpcs-close-in-on-text-ads-rkg-report-155326" title="AdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report]">AdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report]</a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips in Setting Up Product Listing Ads</title>
		<link>http://mg-mk.com/en/tips-in-setting-up-product-listing-ads/</link>
		<comments>http://mg-mk.com/en/tips-in-setting-up-product-listing-ads/#comments</comments>
		<pubDate>Thu, 21 Mar 2013 16:00:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[101]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google shopping]]></category>
		<category><![CDATA[pla]]></category>
		<category><![CDATA[shopping search]]></category>

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		<description><![CDATA[ ]]></description>
			<content:encoded><![CDATA[<p>
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		</item>
		<item>
		<title>6 Advanced Strategies For Optimizing PLA Campaigns</title>
		<link>http://mg-mk.com/en/6-advanced-strategies-for-optimizing-pla-campaigns/</link>
		<comments>http://mg-mk.com/en/6-advanced-strategies-for-optimizing-pla-campaigns/#comments</comments>
		<pubDate>Thu, 14 Feb 2013 17:10:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[campaign optimization]]></category>
		<category><![CDATA[enterprise sem]]></category>
		<category><![CDATA[google shopping]]></category>
		<category><![CDATA[google: adwords]]></category>
		<category><![CDATA[google: product search]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[how to: ppc]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[pla]]></category>
		<category><![CDATA[plas]]></category>
		<category><![CDATA[product ads]]></category>
		<category><![CDATA[product listing ads]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/6-advanced-strategies-for-optimizing-pla-campaigns/</guid>
		<description><![CDATA[In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model built on Product Listing Ads. When this enhanced shopping experience was first announced in May of 2012, online retailers reacted with both praise and criticism.... Please visit Search Engine Land for the full article. ]]></description>
			<content:encoded><![CDATA[<p>In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model built on Product Listing Ads. When this enhanced shopping experience was first announced in May of 2012, online retailers reacted with both praise and criticism&#8230;. Please visit Search Engine Land for the full article. </p>
<p>Read more from the original source:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/-3Jc2dDTR2A/6-advanced-strategies-for-optimizing-pla-campaigns-147836" title="6 Advanced Strategies For Optimizing PLA Campaigns">6 Advanced Strategies For Optimizing PLA Campaigns</a></p>
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		<title>5 SEM Tips For A Successful 2012 Holiday Season</title>
		<link>http://mg-mk.com/en/5-sem-tips-for-a-successful-2012-holiday-season/</link>
		<comments>http://mg-mk.com/en/5-sem-tips-for-a-successful-2012-holiday-season/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 17:35:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[boost schedule]]></category>
		<category><![CDATA[enterprise sem]]></category>
		<category><![CDATA[holiday readiness]]></category>
		<category><![CDATA[holiday retail tips]]></category>
		<category><![CDATA[holiday tips]]></category>
		<category><![CDATA[pla]]></category>
		<category><![CDATA[sem tips]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/5-sem-tips-for-a-successful-2012-holiday-season/</guid>
		<description><![CDATA[The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have shown tremendous growth year over year and continue to be vital programs for acquiring more revenue during the holidays. Online marketers going into the... ]]></description>
			<content:encoded><![CDATA[<p>The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have shown tremendous growth year over year and continue to be vital programs for acquiring more revenue during the holidays. Online marketers going into the&#8230; </p>
<p>Here is the original post:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/9dYuZ9xYSuI/5-sem-tips-for-a-successful-2012-holiday-season-134908" title="5 SEM Tips For A Successful 2012 Holiday Season">5 SEM Tips For A Successful 2012 Holiday Season</a></p>
]]></content:encoded>
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