MG Marketing » plas http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Seven tips to squeeze more revenue from Google Shopping Ads http://mg-mk.com/en/seven-tips-to-squeeze-more-revenue-from-google-shopping-ads/ http://mg-mk.com/en/seven-tips-to-squeeze-more-revenue-from-google-shopping-ads/#comments Mon, 08 Aug 2016 10:47:32 +0000 admin http://mg-mk.com/en/seven-tips-to-squeeze-more-revenue-from-google-shopping-ads/ Google Shopping ads continue to be mission critical for ecommerce search marketers. Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results.

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Seven tips to squeeze more revenue from Google Shopping Ads

]]> http://mg-mk.com/en/seven-tips-to-squeeze-more-revenue-from-google-shopping-ads/feed/ 0 Google Shopping Campaigns Are Now Live — How To Get Started http://mg-mk.com/en/google-shopping-campaigns-are-now-live-%e2%80%94-how-to-get-started/ http://mg-mk.com/en/google-shopping-campaigns-are-now-live-%e2%80%94-how-to-get-started/#comments Wed, 19 Feb 2014 16:00:28 +0000 admin http://mg-mk.com/en/google-shopping-campaigns-are-now-live-%e2%80%94-how-to-get-started/ Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created

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Google Shopping Campaigns Are Now Live — How To Get Started

]]> http://mg-mk.com/en/google-shopping-campaigns-are-now-live-%e2%80%94-how-to-get-started/feed/ 0 Are You Ready For The New Google Shopping Campaigns? http://mg-mk.com/en/are-you-ready-for-the-new-google-shopping-campaigns/ http://mg-mk.com/en/are-you-ready-for-the-new-google-shopping-campaigns/#comments Mon, 03 Feb 2014 16:30:03 +0000 admin http://mg-mk.com/en/are-you-ready-for-the-new-google-shopping-campaigns/ This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for… Please visit Search Engine Land for the full article

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Are You Ready For The New Google Shopping Campaigns?

]]> http://mg-mk.com/en/are-you-ready-for-the-new-google-shopping-campaigns/feed/ 0 Google PLAs May Be Bigger And Better Than You Think http://mg-mk.com/en/google-plas-may-be-bigger-and-better-than-you-think/ http://mg-mk.com/en/google-plas-may-be-bigger-and-better-than-you-think/#comments Thu, 09 Jan 2014 14:30:13 +0000 admin http://mg-mk.com/en/google-plas-may-be-bigger-and-better-than-you-think/ As someone responsible for compiling, analyzing and putting narratives to raw marketing data, I spend a good portion of my time reviewing similar material from other sources in our industry. This is helpful for generating new ideas for analyses and serves as a basic sanity check of the results we…

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Google PLAs May Be Bigger And Better Than You Think

]]> http://mg-mk.com/en/google-plas-may-be-bigger-and-better-than-you-think/feed/ 0 Google Launches Shopping Campaigns To Ease PLA Management http://mg-mk.com/en/google-launches-shopping-campaigns-to-ease-pla-management/ http://mg-mk.com/en/google-launches-shopping-campaigns-to-ease-pla-management/#comments Tue, 22 Oct 2013 16:12:16 +0000 admin http://mg-mk.com/en/google-launches-shopping-campaigns-to-ease-pla-management/ While Google’s switch to paid Product Listing Ads for Google Shopping has proven wildly successful, growth has likely been hindered by the fact that setting up and managing Product Listing Ad campaigns for Google Shopping has been plagued with complexity. Today, Google announced a new… Please visit Search Engine Land for the full article.

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Google Launches Shopping Campaigns To Ease PLA Management

]]> http://mg-mk.com/en/google-launches-shopping-campaigns-to-ease-pla-management/feed/ 0 Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy] http://mg-mk.com/en/report-google-plas-dominate-cse-channel-like-never-before-cpc-strategy/ http://mg-mk.com/en/report-google-plas-dominate-cse-channel-like-never-before-cpc-strategy/#comments Wed, 24 Jul 2013 19:46:59 +0000 admin http://mg-mk.com/en/report-google-plas-dominate-cse-channel-like-never-before-cpc-strategy/ CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins

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Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]

]]> http://mg-mk.com/en/report-google-plas-dominate-cse-channel-like-never-before-cpc-strategy/feed/ 0 New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study] http://mg-mk.com/en/new-ppc-trend-staples-toys%e2%80%9dr%e2%80%9dus-among-top-advertisers-with-more-impressions-from-plas-than-text-ads-adgooroo-study/ http://mg-mk.com/en/new-ppc-trend-staples-toys%e2%80%9dr%e2%80%9dus-among-top-advertisers-with-more-impressions-from-plas-than-text-ads-adgooroo-study/#comments Wed, 17 Jul 2013 18:46:01 +0000 admin http://mg-mk.com/en/new-ppc-trend-staples-toys%e2%80%9dr%e2%80%9dus-among-top-advertisers-with-more-impressions-from-plas-than-text-ads-adgooroo-study/ Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google Shopping transitioned to a paid model last fall. A new study by AdGooroo estimates more than 4 billion PLAs were displayed in the U.S

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New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study]

]]> http://mg-mk.com/en/new-ppc-trend-staples-toys%e2%80%9dr%e2%80%9dus-among-top-advertisers-with-more-impressions-from-plas-than-text-ads-adgooroo-study/feed/ 0 Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements http://mg-mk.com/en/back-to-school-pla-advertisers-heed-new-google-shopping-feed-requirements/ http://mg-mk.com/en/back-to-school-pla-advertisers-heed-new-google-shopping-feed-requirements/#comments Tue, 16 Jul 2013 19:49:29 +0000 admin http://mg-mk.com/en/back-to-school-pla-advertisers-heed-new-google-shopping-feed-requirements/ This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers running back-to-school or summer blow-out promotions. As we previously reported, Google announced new specifications for Google Shopping product feeds.

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Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements

]]> http://mg-mk.com/en/back-to-school-pla-advertisers-heed-new-google-shopping-feed-requirements/feed/ 0 PLAs: Cannibals? Allies? Or Both? http://mg-mk.com/en/plas-cannibals-allies-or-both/ http://mg-mk.com/en/plas-cannibals-allies-or-both/#comments Fri, 21 Jun 2013 13:35:32 +0000 admin http://mg-mk.com/en/plas-cannibals-allies-or-both/ The spectacular growth of Product Listing Ads (PLAs) over the past 2-1/2 years has been a boon for Google and advertisers as well as for consumers. This growth was spurred by the visual appeal of the ads themselves, by Google’s increasing sophistication in serving the right PLAs for the right…

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PLAs: Cannibals? Allies? Or Both?

]]> http://mg-mk.com/en/plas-cannibals-allies-or-both/feed/ 0 SEM-Like Control For Successful PLA Campaigns http://mg-mk.com/en/sem-like-control-for-successful-pla-campaigns/ http://mg-mk.com/en/sem-like-control-for-successful-pla-campaigns/#comments Thu, 30 May 2013 14:47:02 +0000 admin http://mg-mk.com/en/sem-like-control-for-successful-pla-campaigns/ There are notable similarities between keyword and PLA campaigns that, when leveraged properly, will give retailers greater control of their campaign management. Let’s evaluate how retailers can leverage best practices from their keyword campaigns and apply them to their PLA campaigns for maximum…

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SEM-Like Control For Successful PLA Campaigns

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