MG Marketing » podcast http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Elevate B2B Marketing Podcast: Strategy & Authenticity in B2B Marketing with Luxy Thuraisingam http://mg-mk.com/en/elevate-b2b-marketing-podcast-strategy-authenticity-in-b2b-marketing-with-luxy-thuraisingam/ http://mg-mk.com/en/elevate-b2b-marketing-podcast-strategy-authenticity-in-b2b-marketing-with-luxy-thuraisingam/#comments Wed, 31 May 2023 10:30:55 +0000 admin http://mg-mk.com/en/elevate-b2b-marketing-podcast-strategy-authenticity-in-b2b-marketing-with-luxy-thuraisingam/ What can B2B marketers find at the intersection of strategy and authenticity in 2023, when both elements are playing greater roles than ever?

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Elevate B2B Marketing Podcast: Strategy & Authenticity in B2B Marketing with Luxy Thuraisingam

]]> http://mg-mk.com/en/elevate-b2b-marketing-podcast-strategy-authenticity-in-b2b-marketing-with-luxy-thuraisingam/feed/ 0 Creativity & Inclusivity in B2B Marketing with Ty Heath http://mg-mk.com/en/creativity-inclusivity-in-b2b-marketing-with-ty-heath/ http://mg-mk.com/en/creativity-inclusivity-in-b2b-marketing-with-ty-heath/#comments Thu, 01 Dec 2022 00:14:57 +0000 admin http://mg-mk.com/en/creativity-inclusivity-in-b2b-marketing-with-ty-heath/ Last month, we introduced our all new podcast, Elevate B2B, with the goal of elevating the B2B industry. The show features conversations that inform, include and inspire the best of B2B marketing. Each episode will feature insights from a B2B marketing leader having a conversation with our very own Lee Odden

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Creativity & Inclusivity in B2B Marketing with Ty Heath

]]> http://mg-mk.com/en/creativity-inclusivity-in-b2b-marketing-with-ty-heath/feed/ 0 Introducing the Elevate B2B Marketing Podcast http://mg-mk.com/en/introducing-the-elevate-b2b-marketing-podcast/ http://mg-mk.com/en/introducing-the-elevate-b2b-marketing-podcast/#comments Thu, 13 Oct 2022 10:03:31 +0000 admin http://mg-mk.com/en/introducing-the-elevate-b2b-marketing-podcast/ It’s no secret that we have made it our mission to elevate the world of B2B marketing. “Elevate B2B” has been the agency’s theme and mantra of the year, and we don’t see it going away anytime soon.  Our CEO Lee Odden shared in January , “from ‘boring-to-boring’ to being woefully behind B2C, there’s more than enough opportunity for us in the B2B marketing world to raise the bar.” The TopRank Marketing team has been committed to elevating the industry, specifically targeting these three approaches:  1 — EXPERIENTIAL CONTENT What good is content if the target customer is not engaged? Just like B2C audiences, B2B marketers and decision-makers want to experience brands through thoughtful, creative and innovative content.

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Introducing the Elevate B2B Marketing Podcast

]]> http://mg-mk.com/en/introducing-the-elevate-b2b-marketing-podcast/feed/ 0 Inside B2B Influence: Sarita Rao of AT&T on Growing B2B Executive Influence with Social Media http://mg-mk.com/en/inside-b2b-influence-sarita-rao-of-att-on-growing-b2b-executive-influence-with-social-media/ http://mg-mk.com/en/inside-b2b-influence-sarita-rao-of-att-on-growing-b2b-executive-influence-with-social-media/#comments Mon, 13 Sep 2021 13:56:50 +0000 admin http://mg-mk.com/en/inside-b2b-influence-sarita-rao-of-att-on-growing-b2b-executive-influence-with-social-media/ Inside B2B Influence is a podcast and video series that goes behind the scenes of B2B marketing and highlights insights with top business executives on marketing for B2B companies. We’re doing our best here at TopRank Marketing Blog to elevate the practice of growing influence within and outside of B2B brands to drive thought leadership, create demand and grow revenue.

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Inside B2B Influence: Sarita Rao of AT&T on Growing B2B Executive Influence with Social Media

]]> http://mg-mk.com/en/inside-b2b-influence-sarita-rao-of-att-on-growing-b2b-executive-influence-with-social-media/feed/ 0 What B2B Podcasters Need to Know About SEO http://mg-mk.com/en/what-b2b-podcasters-need-to-know-about-seo/ http://mg-mk.com/en/what-b2b-podcasters-need-to-know-about-seo/#comments Tue, 04 Feb 2020 11:22:00 +0000 admin http://mg-mk.com/en/what-b2b-podcasters-need-to-know-about-seo/ There are few things more satisfying than clicking “Publish” on a shiny new podcast. All the hours of planning and recording are done

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What B2B Podcasters Need to Know About SEO

]]> http://mg-mk.com/en/what-b2b-podcasters-need-to-know-about-seo/feed/ 0 B2B Podcasting: What, Why and How http://mg-mk.com/en/b2b-podcasting-what-why-and-how/ http://mg-mk.com/en/b2b-podcasting-what-why-and-how/#comments Wed, 14 Mar 2018 10:30:11 +0000 admin http://mg-mk.com/en/b2b-podcasting-what-why-and-how/ Okay, B2B marketers, time for a pop quiz: Which content marketing tactic can hold an audience’s attention for a half hour or more at a time? Which tactic inspires an audience to subscribe to your content and make a regular appointment to consume it?

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B2B Podcasting: What, Why and How

]]> http://mg-mk.com/en/b2b-podcasting-what-why-and-how/feed/ 0 Storytelling, Emotional Engagement, and Conquering the Status Quo: An Interview with Lee Odden http://mg-mk.com/en/storytelling-emotional-engagement-and-conquering-the-status-quo-an-interview-with-lee-odden/ http://mg-mk.com/en/storytelling-emotional-engagement-and-conquering-the-status-quo-an-interview-with-lee-odden/#comments Thu, 09 Jun 2016 10:30:02 +0000 admin http://mg-mk.com/en/storytelling-emotional-engagement-and-conquering-the-status-quo-an-interview-with-lee-odden/ “We make decisions emotionally and then justify them logically.” That statement is one of those unattributed, unattributable quotes that pops up everywhere from neuroscience to content marketing.

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Storytelling, Emotional Engagement, and Conquering the Status Quo: An Interview with Lee Odden

]]> http://mg-mk.com/en/storytelling-emotional-engagement-and-conquering-the-status-quo-an-interview-with-lee-odden/feed/ 0 Tessa Wegert on the latest content marketing trends of 2016 [podcast] http://mg-mk.com/en/tessa-wegert-on-the-latest-content-marketing-trends-of-2016-podcast/ http://mg-mk.com/en/tessa-wegert-on-the-latest-content-marketing-trends-of-2016-podcast/#comments Wed, 09 Mar 2016 09:44:16 +0000 admin http://mg-mk.com/en/tessa-wegert-on-the-latest-content-marketing-trends-of-2016-podcast/ ClickZ has released a new podcast series called the  ClickZ Digital Marketing Podcast , featuring some of the experts who contributed to our Digital Trends 2016 report . It features interviews with Tessa Wegert, Brian Clifton, Kelvin Newman and Parry Malm, looking at key trends for 2016. Here we’ll be showcasing  Tessa Wegert’s episode on content marketing.

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Tessa Wegert on the latest content marketing trends of 2016 [podcast]

]]> http://mg-mk.com/en/tessa-wegert-on-the-latest-content-marketing-trends-of-2016-podcast/feed/ 0 Why Digital Marketing Podcasts Belong in Your Learning Routine http://mg-mk.com/en/why-digital-marketing-podcasts-belong-in-your-learning-routine/ http://mg-mk.com/en/why-digital-marketing-podcasts-belong-in-your-learning-routine/#comments Tue, 26 May 2015 10:00:24 +0000 admin http://mg-mk.com/en/why-digital-marketing-podcasts-belong-in-your-learning-routine/ Marketers are always looking for new and efficient ways to learn. As a marketer, I’ve recently begun working podcasts into my ongoing learning routine. I’ll admit, I resisted for awhile (which was dumb)

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Why Digital Marketing Podcasts Belong in Your Learning Routine

]]> http://mg-mk.com/en/why-digital-marketing-podcasts-belong-in-your-learning-routine/feed/ 0 Create a Remarkable Content Experience: 4 Essential Elements of a Successful Podcast http://mg-mk.com/en/create-a-remarkable-content-experience-4-essential-elements-of-a-successful-podcast/ http://mg-mk.com/en/create-a-remarkable-content-experience-4-essential-elements-of-a-successful-podcast/#comments Fri, 15 May 2015 18:00:18 +0000 admin http://mg-mk.com/en/create-a-remarkable-content-experience-4-essential-elements-of-a-successful-podcast/ ]]> http://mg-mk.com/en/create-a-remarkable-content-experience-4-essential-elements-of-a-successful-podcast/feed/ 0