MG Marketing » programmatic http://mg-mk.com/en Online Marketing Agency Tue, 21 Apr 2026 09:47:31 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Is Google Losing Steam In The Ad Marketplace? via @sejournal, @brookeosmundson http://mg-mk.com/en/is-google-losing-steam-in-the-ad-marketplace-via-sejournal-brookeosmundson/ http://mg-mk.com/en/is-google-losing-steam-in-the-ad-marketplace-via-sejournal-brookeosmundson/#comments Fri, 22 Jul 2022 15:15:34 +0000 admin http://mg-mk.com/en/is-google-losing-steam-in-the-ad-marketplace-via-sejournal-brookeosmundson/ The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace. The post Is Google Losing Steam In The Ad Marketplace?

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Is Google Losing Steam In The Ad Marketplace? via @sejournal, @brookeosmundson

]]> http://mg-mk.com/en/is-google-losing-steam-in-the-ad-marketplace-via-sejournal-brookeosmundson/feed/ 0 Two More DSPs Remove Google Open Bidding via @sejournal, @brookeosmundson http://mg-mk.com/en/two-more-dsps-remove-google-open-bidding-via-sejournal-brookeosmundson/ http://mg-mk.com/en/two-more-dsps-remove-google-open-bidding-via-sejournal-brookeosmundson/#comments Mon, 27 Jun 2022 23:09:42 +0000 admin http://mg-mk.com/en/two-more-dsps-remove-google-open-bidding-via-sejournal-brookeosmundson/ Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers.

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Two More DSPs Remove Google Open Bidding via @sejournal, @brookeosmundson

]]> http://mg-mk.com/en/two-more-dsps-remove-google-open-bidding-via-sejournal-brookeosmundson/feed/ 0 Two More DSPs Remove Google Open Bidding via @sejournal, @brookeosmundson http://mg-mk.com/en/two-more-dsps-remove-google-open-bidding-via-sejournal-brookeosmundson-2/ http://mg-mk.com/en/two-more-dsps-remove-google-open-bidding-via-sejournal-brookeosmundson-2/#comments Mon, 27 Jun 2022 23:09:42 +0000 admin http://mg-mk.com/en/two-more-dsps-remove-google-open-bidding-via-sejournal-brookeosmundson-2/ Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers

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Two More DSPs Remove Google Open Bidding via @sejournal, @brookeosmundson

]]> http://mg-mk.com/en/two-more-dsps-remove-google-open-bidding-via-sejournal-brookeosmundson-2/feed/ 0 A Complete Guide To Mastering B2B Programmatic Advertising via @sejournal, @macuraa http://mg-mk.com/en/a-complete-guide-to-mastering-b2b-programmatic-advertising-via-sejournal-macuraa/ http://mg-mk.com/en/a-complete-guide-to-mastering-b2b-programmatic-advertising-via-sejournal-macuraa/#comments Fri, 24 Jun 2022 12:45:38 +0000 admin http://mg-mk.com/en/a-complete-guide-to-mastering-b2b-programmatic-advertising-via-sejournal-macuraa/ Save more resources by automating media buy and personalizing ad delivery.

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A Complete Guide To Mastering B2B Programmatic Advertising via @sejournal, @macuraa

]]> http://mg-mk.com/en/a-complete-guide-to-mastering-b2b-programmatic-advertising-via-sejournal-macuraa/feed/ 0 Google Debuts Upgrades To Its Enterprise 360 Suite Tools via @sejournal, @brookeosmundson http://mg-mk.com/en/google-debuts-upgrades-to-its-enterprise-360-suite-tools-via-sejournal-brookeosmundson/ http://mg-mk.com/en/google-debuts-upgrades-to-its-enterprise-360-suite-tools-via-sejournal-brookeosmundson/#comments Tue, 31 May 2022 16:07:56 +0000 admin http://mg-mk.com/en/google-debuts-upgrades-to-its-enterprise-360-suite-tools-via-sejournal-brookeosmundson/ Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals.

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Google Debuts Upgrades To Its Enterprise 360 Suite Tools via @sejournal, @brookeosmundson

]]> http://mg-mk.com/en/google-debuts-upgrades-to-its-enterprise-360-suite-tools-via-sejournal-brookeosmundson/feed/ 0 Google brings programmatic to native ads http://mg-mk.com/en/google-brings-programmatic-to-native-ads/ http://mg-mk.com/en/google-brings-programmatic-to-native-ads/#comments Wed, 27 Jul 2016 13:19:32 +0000 admin http://mg-mk.com/en/google-brings-programmatic-to-native-ads/ Programmatic , while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, this year, two-thirds of digital display ad spend in the United States will be programmatic. Because of the demand for programmatic, popular online services  like Spotify are embracing programmatic ad offerings, and companies are now working to extend programmatic concepts to traditional offline channels, like direct mail

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Google brings programmatic to native ads

]]> http://mg-mk.com/en/google-brings-programmatic-to-native-ads/feed/ 0 Everything you always wanted to know about programmatic but were too afraid to ask http://mg-mk.com/en/everything-you-always-wanted-to-know-about-programmatic-but-were-too-afraid-to-ask/ http://mg-mk.com/en/everything-you-always-wanted-to-know-about-programmatic-but-were-too-afraid-to-ask/#comments Thu, 12 May 2016 14:50:28 +0000 admin http://mg-mk.com/en/everything-you-always-wanted-to-know-about-programmatic-but-were-too-afraid-to-ask/ One of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key takeaway from a panel of experts discussing programmatic at a recent ClickZ Live digital marketing conference.

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Everything you always wanted to know about programmatic but were too afraid to ask

]]> http://mg-mk.com/en/everything-you-always-wanted-to-know-about-programmatic-but-were-too-afraid-to-ask/feed/ 0 Dictionary of ad buying: key terms and acronyms http://mg-mk.com/en/dictionary-of-ad-buying-key-terms-and-acronyms/ http://mg-mk.com/en/dictionary-of-ad-buying-key-terms-and-acronyms/#comments Thu, 31 Mar 2016 15:18:03 +0000 admin http://mg-mk.com/en/dictionary-of-ad-buying-key-terms-and-acronyms/ For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin.

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Dictionary of ad buying: key terms and acronyms

]]> http://mg-mk.com/en/dictionary-of-ad-buying-key-terms-and-acronyms/feed/ 0 The Rise Of Programmatic Branding In RTB http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/ http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/#comments Wed, 13 Feb 2013 16:01:57 +0000 admin http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/ Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought of as a technique for direct-response, performance based advertisers.

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The Rise Of Programmatic Branding In RTB

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