MG Marketing » quality score http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 13:30:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 The 10 greatest social media advertising tips for content marketers http://mg-mk.com/en/the-10-greatest-social-media-advertising-tips-for-content-marketers/ http://mg-mk.com/en/the-10-greatest-social-media-advertising-tips-for-content-marketers/#comments Mon, 18 Jul 2016 17:15:08 +0000 admin http://mg-mk.com/en/the-10-greatest-social-media-advertising-tips-for-content-marketers/ Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches.

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The 10 greatest social media advertising tips for content marketers

]]> http://mg-mk.com/en/the-10-greatest-social-media-advertising-tips-for-content-marketers/feed/ 0 Google Expanded Text Ads: 10 things you need to know http://mg-mk.com/en/google-expanded-text-ads-10-things-you-need-to-know/ http://mg-mk.com/en/google-expanded-text-ads-10-things-you-need-to-know/#comments Mon, 06 Jun 2016 18:05:46 +0000 admin http://mg-mk.com/en/google-expanded-text-ads-10-things-you-need-to-know/ Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready?

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Google Expanded Text Ads: 10 things you need to know

]]> http://mg-mk.com/en/google-expanded-text-ads-10-things-you-need-to-know/feed/ 0 RankBrain Judgment Day: four SEO tactics you’ll need to survive http://mg-mk.com/en/rankbrain-judgment-day-four-seo-tactics-you%e2%80%99ll-need-to-survive/ http://mg-mk.com/en/rankbrain-judgment-day-four-seo-tactics-you%e2%80%99ll-need-to-survive/#comments Mon, 21 Mar 2016 11:48:03 +0000 admin http://mg-mk.com/en/rankbrain-judgment-day-four-seo-tactics-you%e2%80%99ll-need-to-survive/ The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain , Google’s machine-learning artificial intelligence system. Google calls RankBrain, when it’s in use, “the third-most important signal contributing to the result of a search query.” Google’s mission: to terminate any web pages from its results that don’t provide the highest-quality content and to find the most relevant answers for users

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RankBrain Judgment Day: four SEO tactics you’ll need to survive

]]> http://mg-mk.com/en/rankbrain-judgment-day-four-seo-tactics-you%e2%80%99ll-need-to-survive/feed/ 0 How Google’s Frequent Algorithm Updates Affect Paid Search by @alexanderkesler http://mg-mk.com/en/how-google%e2%80%99s-frequent-algorithm-updates-affect-paid-search-by-alexanderkesler/ http://mg-mk.com/en/how-google%e2%80%99s-frequent-algorithm-updates-affect-paid-search-by-alexanderkesler/#comments Sat, 03 Jan 2015 15:41:23 +0000 admin http://mg-mk.com/en/how-google%e2%80%99s-frequent-algorithm-updates-affect-paid-search-by-alexanderkesler/ Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible. As many as 500 minor changes surface each year, along with a dozen or so major updates to thwart spammers and anticipate the information users really want to find

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How Google’s Frequent Algorithm Updates Affect Paid Search by @alexanderkesler

]]> http://mg-mk.com/en/how-google%e2%80%99s-frequent-algorithm-updates-affect-paid-search-by-alexanderkesler/feed/ 0 Hacking Your AdWords Quality Score: An Interview With Larry Kim by @johnrampton http://mg-mk.com/en/hacking-your-adwords-quality-score-an-interview-with-larry-kim-by-johnrampton/ http://mg-mk.com/en/hacking-your-adwords-quality-score-an-interview-with-larry-kim-by-johnrampton/#comments Fri, 07 Nov 2014 22:02:48 +0000 admin http://mg-mk.com/en/hacking-your-adwords-quality-score-an-interview-with-larry-kim-by-johnrampton/ At Pubcon 2014 in Las Vegas I was able to sit down and talk to Larry Kim, CTO of Wordstream, about PPC hacks.

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Hacking Your AdWords Quality Score: An Interview With Larry Kim by @johnrampton

]]> http://mg-mk.com/en/hacking-your-adwords-quality-score-an-interview-with-larry-kim-by-johnrampton/feed/ 0 New AdWords Quality Score Info: What You Need To Know http://mg-mk.com/en/new-adwords-quality-score-info-what-you-need-to-know/ http://mg-mk.com/en/new-adwords-quality-score-info-what-you-need-to-know/#comments Fri, 11 Jul 2014 13:20:21 +0000 admin http://mg-mk.com/en/new-adwords-quality-score-info-what-you-need-to-know/ By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years!..

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New AdWords Quality Score Info: What You Need To Know

]]> http://mg-mk.com/en/new-adwords-quality-score-info-what-you-need-to-know/feed/ 0 Google Releases AdWords Quality Score Primer Aimed At Dispelling Misconceptions http://mg-mk.com/en/google-releases-adwords-quality-score-primer-aimed-at-dispelling-misconceptions/ http://mg-mk.com/en/google-releases-adwords-quality-score-primer-aimed-at-dispelling-misconceptions/#comments Tue, 24 Jun 2014 16:36:38 +0000 admin http://mg-mk.com/en/google-releases-adwords-quality-score-primer-aimed-at-dispelling-misconceptions/ There has always been a healthy amount of debate over the importance of Quality Score as an indicator of Google AdWords success and the amount of focus that should be devoted to it. Today, Google issued a whitepaper called “Settling the (Quality) Score” to help advertisers use Quality…

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Google Releases AdWords Quality Score Primer Aimed At Dispelling Misconceptions

]]> http://mg-mk.com/en/google-releases-adwords-quality-score-primer-aimed-at-dispelling-misconceptions/feed/ 0 What You Need to Know About Quality Score From a Former Googler http://mg-mk.com/en/what-you-need-to-know-about-quality-score-from-a-former-googler/ http://mg-mk.com/en/what-you-need-to-know-about-quality-score-from-a-former-googler/#comments Tue, 10 Jun 2014 11:04:26 +0000 admin http://mg-mk.com/en/what-you-need-to-know-about-quality-score-from-a-former-googler/ This is my first blog post for Search Engine Journal.  I plan to blog once a month on the topic of PPC, a field I’ve been involved in since 1998, when I was selling VHS cassettes of popular movies out of my dorm room. I started working for Google’s AdWords division in 2002, where I first translated and launched AdWords in Belgium and the Netherlands, was then involved in product development and eventually became their lone AdWords Evangelist. One of my longest stints at Google was on the Quality Score (QS) team where I saw it evolve from a simple CTR […] The post What You Need to Know About Quality Score From a Former Googler appeared first on Search Engine Journal

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What You Need to Know About Quality Score From a Former Googler

]]> http://mg-mk.com/en/what-you-need-to-know-about-quality-score-from-a-former-googler/feed/ 0 Don’t Dismiss Broad Match: It’s Come A Long Way http://mg-mk.com/en/don%e2%80%99t-dismiss-broad-match-it%e2%80%99s-come-a-long-way/ http://mg-mk.com/en/don%e2%80%99t-dismiss-broad-match-it%e2%80%99s-come-a-long-way/#comments Wed, 11 Dec 2013 14:00:32 +0000 admin http://mg-mk.com/en/don%e2%80%99t-dismiss-broad-match-it%e2%80%99s-come-a-long-way/ A red car is a red car. Unless it’s a maroon sedan

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Don’t Dismiss Broad Match: It’s Come A Long Way

]]> http://mg-mk.com/en/don%e2%80%99t-dismiss-broad-match-it%e2%80%99s-come-a-long-way/feed/ 0 The Times Are a-Changin’: Why Paid Search Isn’t As Easy As It Used to Be by @PPCJoeC http://mg-mk.com/en/the-times-are-a-changin%e2%80%99-why-paid-search-isn%e2%80%99t-as-easy-as-it-used-to-be-by-ppcjoec/ http://mg-mk.com/en/the-times-are-a-changin%e2%80%99-why-paid-search-isn%e2%80%99t-as-easy-as-it-used-to-be-by-ppcjoec/#comments Tue, 22 Oct 2013 15:00:51 +0000 admin http://mg-mk.com/en/the-times-are-a-changin%e2%80%99-why-paid-search-isn%e2%80%99t-as-easy-as-it-used-to-be-by-ppcjoec/ Paid search advertising is one fastest growing and rapidly changing industries today. Theses constant changes require more effort and different strategies to improve pay-per-click ROI. The days of building a profitable campaign by  just running keywords through Google’s keyword tool, writing ad copy, and making a few changes are over. There are several major changes within […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency

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The Times Are a-Changin’: Why Paid Search Isn’t As Easy As It Used to Be by @PPCJoeC

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