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	<title>MG Marketing &#187; reach</title>
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	<link>http://mg-mk.com/en</link>
	<description>Online Marketing Agency</description>
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		<title>How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach &amp; Performance</title>
		<link>http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/</link>
		<comments>http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/#comments</comments>
		<pubDate>Wed, 16 Jan 2013 14:17:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[cost per action]]></category>
		<category><![CDATA[cpa]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[real-time bidding]]></category>
		<category><![CDATA[recency]]></category>
		<category><![CDATA[rtb]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/</guid>
		<description><![CDATA[Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,... ]]></description>
			<content:encoded><![CDATA[<p>Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,&#8230; </p>
<p>More:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/mjubLW1ppps/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance-144954" title="How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach &amp; Performance">How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach &amp; Performance</a></p>
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		<title>The Most Common Misconception Of 2012: Display Looks Like Search</title>
		<link>http://mg-mk.com/en/the-most-common-misconception-of-2012-display-looks-like-search/</link>
		<comments>http://mg-mk.com/en/the-most-common-misconception-of-2012-display-looks-like-search/#comments</comments>
		<pubDate>Wed, 19 Dec 2012 14:35:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[ad targeting]]></category>
		<category><![CDATA[behavioral advertising]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[real time media]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search and display]]></category>
		<category><![CDATA[search retargeting]]></category>

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		<description><![CDATA[The most common misconception over the past year has been the commonly heard statement, display looks like search. While we have all heard this a number of times (albeit it might be partially true) it’s largely based on one main factor: the rise of the auction-based marketplace in display]]></description>
			<content:encoded><![CDATA[<p>The most common misconception over the past year has been the commonly heard statement, display looks like search. While we have all heard this a number of times (albeit it might be partially true) it’s largely based on one main factor: the rise of the auction-based marketplace in display</p>
<p>Read the original post:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/xNGlKUcZND0/the-most-common-misconception-of-2012-display-looks-like-search-142462" title="The Most Common Misconception Of 2012: Display Looks Like Search">The Most Common Misconception Of 2012: Display Looks Like Search</a></p>
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